Print vs Digital

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Evaluation

This project has been a very interesting and at times confusing exploration of the relationship of print and digital. I set the brief as a very loose single sentence so that I could explore the project as naturally as possible. I have tried to look at this broad topic in as many ways as I can and I feel that the particular route I have gone down has been successful. I chose to explore the idea of the QR code being the door in which these two seemingly different worlds, can communicate. I have also been able to mould this project into the direction that I would like my future career to go towards. I think my weaknesses were not settling on an idea, because the topic is so broad I should have been more confident in the path I chose rather than considering and wasting time on deciding where. If I had been more confident in the direction things were heading I may have got to the conclusion to the project faster. I think my strengths have been in applying this to my real life and considering this as a project that will help my career, not just the contribution to my grade.

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The Wise Passer-by

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The Pen Pal

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The Latte Voter

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The Art Club

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Opened out

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Proposals all together

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This is the finished set. I still need to add QR codes. They do still have the united feel to them, and it may be possible they are even less distinguishable because they are quite confusing. On this occasion I am going to favour concept as the top priority, I think this idea works best this the vision of the proposals and visually they are most attractive of all the designs.

The nature of the QR code is that the human eye cannot read the language. Therefore I am comfortable in leaving these designs as they are, while they may not be distinguishable on first glance, they work best with the concept. 

And I think they look great

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I was still not 100% happy with the last designs so I’ve had one final go at redesigning it and its worked. I thought about the visuals that have to stay on the cover. Mainly the QR code. The name and proposal title can be taken out if needs be but the QR must stay. Then I started to think about how awkward the QR code looks on the printed tests and how the title and words need to reflect the shapes and line quality of the QR. The visuals of the Qr code are really interesting and one that I have overlooked until now. By creating blocks and shapes I have turned the cover into a celebration of the formation of the QR code, after all it is the exact formation of the specific QR code that is so integral to the success of each piece. I have taken away blocks of the black and added little tails and L shapes to the text and this I think it working the best. It also means that each individual piece has its own identity, and while they may look the same to the viewer, they have their own identity.

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These are all the designs together. They are without the QR code. All together they look still quite dull. I’m really not sure what to add to the front to make them more individual as I want to keep the front looking colourless and simple so that the bright and detailed inside is shown off when opened. I want there to be a contrast when opened. I also want to reflect the simplicity and often corporate feel that a normal proposal would have, but when opened it bursts with colour and interest. This contrast is what will draw the user in even more. I am also questioning whether the unity of the selection is a bad thing? They are going to different people, so therefore the presentation of this project is the only time they will be seen together. Dave Henderson will not see Courtney Mcklveen’s proposal as they are separate.

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I have now added a second set of arrows. This gives the idea that there is a motion involved, now looking at the others they don’t suggest to PULL as much as these. I think this may be the most successful design. Also I still need to add the QR code to each

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I am having real difficulty designing the covers for the booklets although I feel I am getting close with these designs. Firstly I added a dark grey band over the centre, with white text. This makes the text ‘pop’ a bit more and not look so.. boring, like the previous designs have. It also looks similar to a bow or ribbon wrapped around the centre, obviously when printed, it will not look like a ribbon. My next design issue is the scale of the arrows. At first I had them small and subtle but after playing around I sort of like them large and in-your-face. both are working quite well. The larger ones suggest the emphasis is on the motion of opening, therefore the emphasis is on the tactile quality of the book. However the smaller ones put an emphasis on the text and what you are about to read.

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Or is the cover a representation of my skills and something I will show at interviews, therefore needs to reflect my personal style? Is this cover more about me than the project? These images are things that I like

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Or do I follow the ‘Classic’ pro of the Print list and channel existing famous book covers?

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Pros are -Classic -Tactile (this is already addressed as I have put lots of thought into the tactile folding and paper stock) -Cover (what I mean by this is creating a recognisable image to represent the book on one page, before reading the book) -Approved by Publishers -More Valuable