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Social Media, Analysis Activity #1, PH402

While reviewing the County of San Diego I learned that their page performance was 17,40 likes overall. However I also learned that the City and County of San Francisco had a significant amount of more likes totaling 255,055. The County of San Diego has a lot better engagement rate which is 4.94% while the City and Country of San Francisco engagement rate is only 0.08%. So overall San Diego must work on the amount of likes that they are receiving while San Francisco must work on the engagement of their viewers on their page.

Some recommendations that I have for the County of San Diego include increasing their likes growth rate overall. Also they should try to be more active with their followers in order to increase their interest about their page. Posting new and different things might be useful as well in order to have variety in their posts. Next, I would recommend that they shorten their posts in order to receive more responses. Lastly I would encourage them to ask way more questions as well as creating hashtags to expose their brand more.

First of all for the City and County of San Francisco I would recommend them to increase the amount of posts per week in order to increase awareness. Next I would tell them to change up the types of posts that they are posting about in order to break it up. Then I think they should ask more questions on their page in order to see what their viewers really want. Another thing that would help them would be if they let their fans post on their social media page. Lastly they should post at the recommended times in order to reach and engage with more users.

@globalcommunicationproject

private619

I also realized that San Francisco didn’t post as frequent as San Diego yet they still had more likes which means that the people in their community is aware compared to San Diego. I agree that San Diego needs to have more interactions with their viewers and post more hashtags because today a lot of people will search hashtags because it’s just easier to find certain things doing it that way. I also agree that San Francisco needs to post more and keep up with their social media. @globalcommunicationproject

#social media #analysis activity 1 #ph 402

ph402soul-blog

Social Media, Research Activity #1, PH 402

On the San Diego County website page, I was unable to click on each post individually. Yet, it did show they are in the green with their average of 2.18 post a day. While the San Francisco page is in the red with only 1.62 post a day. The San Diego page is doing better with the rank of 52 likes than the San Francisco page that only has 49. Both pages definitely need to improve their milestones. Milestones are a great way for the company to tell their story to their audience and I’d recommend more of these for both pages. Yet, San Diego’s page has a total of 0 milestones! While San Francisco has a total of 1 milestone which is better than San Diego’s page. San Diego’s page is great at adding pictures of events within their community and people within their community. I believe and recommend San Francisco’s page could benefit from actually posting more pictures of the people within their community. Both pages lack curiosity which would be huge for their audience to be able to interact with them. Therefor, I’d also recommend them adding “curiosity” to their page by asking a question to their audience once a day. I’d also recommend that both pages engage more in order to boost their likes and followers. By posting more and liking other similar pages it’d show up on your follower’s news feed allowing them to interact with their engagement. I was unable to take screen shots of the tops two posts. There’s quite a few things I’d recommend for them to change in order to benefit their goals. Yet, I don’t interact of have any social medias so I understand it must be hard to consume your life in so many aspects of social media.

@globalcommunicationproject

private619

I also agree that both counties should have a curiosity space on their site because that would help inform the county what people in the community would like to know. I agree that both are lacking in posting and keeping their community informed. They need to have better articles or have more interesting information rather than stuff that many people don’t really care about. If both of these counties plan on making this social media outlet a big way of promoting and informing the community then they need to step up their job. @globalcommunicationproject

#social media #analysis activity 1 #ph 402

Social Media, Analysis Activity 1, PH 402

@globalcommunicationproject

#social media #anaylsis activity 1 #ph 402

thegoldenkoda

Entertainment Education, Activity #3, PH402

This is an example of “sell.” The goal of this piece is to get people to purchase gatorade. I think the destination is activation because the advertisement used a key influencer (Dwight Howard) to motivate people to purchase gatorade. The channel is a magazine. I do not think this matched the intent of the piece very well because it will not reach athletes well enough.

This is an example of “inform.” The goal of this piece is to get the audience to go to savethedate.vote and vote on November 8, 2016. I believe the destination is both advising and activation because it is telling the audience when to vote and they are motivating people but saying Mark will be naked in his next movie. I also felt they were motivating the audience by using key influencers and making the viewer feel important. The channel is Youtube. I believe the channel matched its intent because they are targeting everyone. Anyone who watched television or youtube, they want you to vote.

This is an example of “change behavior.” The goal of this piece is to get people to stop sagging their pants. I believe the destination is advising because they are telling people where sagging pants derived from and why it even started. The channel of this image is Instagram. I believe it matched the intent of the piece well because many people have social media and will be able to run across this image.

This is an example of “entertain.” The goal of this TV show is to entertain people with its problems such as: family trust, parenting, traditions, and sexuality. I believe the destination is advising because it teaches the audience about awareness when going to the doctor and awareness about parenting. The channel is television and i do believe it matches the intent of the piece well because the show is from a women’s perspective and I believe majority women are the ones who watch more tv programs about pregnant women.

@globalcommunicationproject

private619

I enjoyed reading all of your posts. I thought that the sagging post was creative. Even though the post might not be true it is telling people where the word came from. People could have just followed it because of a fashion trend but then there was more to it then just being a trend. Even though I have not watched this show I do believe that women watch more television programs then men and it is a good way to inform women with a sense of entertainment. @globalcommunicationproject

#entertainment education #activity 3 #ph 402

ph402soul-blog

Entertainment, Part one, Research Activity #2, PH402

The two types of contracts are persuasion and entertainment. Both contracts contain a receiver, sender and contract. Persuasion is based on a defensive receiver, sales pitch sender and convincing contract. An entertainment contract contains suspend disbelief receiver, stories senders and “make it enjoyable” contract. Based on these two models I believe the persuasion model is best to get people to change their behaviors and live healthy lifestyles. Although, an entertainment contract does catch my attention I tend to not take it as seriously as a persuasion contract I’ve viewed. I work in sales where we are drilled in persuasion contract training. I perform sale pitches everyday and have seen how it can persuade someone in making a financial sacrifice and commit to our yearly contract. I believe when persuasion is used in any context its best at changing someone’s views because directed directly to its audience and overcomes their doubts/objections on why they shouldn’t change to why they should. Entertainment context usually doesn’t tackle its audience’s objections and therefore, it leaves its audience to believing that their objections are the reason why they should make no change.

@globalcommunicationproject

private619

I agree that the persuasion contract is effective because that is the way to capture your audience’s attention. Once you have captured their attention then you are able to convince them to do almost anything. While you are reading a contract from a broad perspective you have to read between the lines. Sometimes these persuasions aren’t what they really say they are. The entertainment context is based on big name celebrity and what is trending at the moment. That is how the capture their audience into buying their product or tuning into their show. @globalcommunicationproject

#Entertainment #part one #research activity 2 #ph 402

Entertainment Education, Activity 5, PH 402

I selected Black Man by Stevie Wonder and Everyday People by Sly and the Family Stone. The song Black Man talks about the different racial groups and how they all have an achievement that they have accomplished. Then he talks about how the world we live in is made for all men it doesn’t matter what color race you are. In the song Everyday People the band talks about people with different occupations, just because they have a different job doesn’t mean that they aren’t human. People come in all different shapes and color but at the end of the day we are still the same. The primary goal of the Black Man song is that all races are the same. Each race has accomplished many things but Stevie Wonder puts more emphasis on the black people because he wants people to realize that they like all the other races. The primary goal of the Everyday People song would be we are all the same but we all have different opinions. The route of persuasion that both songs used was through race. They didn’t just compare two races they compared all races. I think both songs were effective. I think that Black Man was effective because he also put other people from different races in his song. It wasn’t just a song full of black men’s achievements. I think that Everyday People was effective because they talk about the flaws in everyone and they talk about how everyone is entitled to their own opinions but at the end of the day we are still human.

@globalcommunicationproject

#Entertainment Education #Activity 5 #PH 402

Entertainment Education, Activity 4, PH 402

I think that example 1 uses the front door approach because they are getting straight to the point and they are giving the overall picture of how much a baby would cost. They are using the central route because it is going to make you pay attention. You see a picture of a baby and you are wondering why is it just a picture of a baby on the advertisement so you will look more into it. I think that example 2 uses the back door approach because the advertisement is very vague. There is a picture of a celebrity and a baby crib but it doesn’t make sense. Just like the definition says sometimes the back door approach is called “wrong reason” it isn’t meeting the audiences eyes. They are using a peripheral route because the advertisement isn’t very appealing or informational therefore not many audiences will look at it. It looks like they didn’t put that much effort into their advertisement. @globalcommunicationproject

#Entertainment Education #Activity 4 #PH 402

Entertainment Education, Activity 3, PH 402

Sell: Even though this video talks about donating organs I believe that this is the goal because it sells; they are trying to get people to donate. I think the destination is to have more people sign up to donate their organs for people in need. The channel was advertisement and I thought that it matched the piece very well. They explained the process of the donating and what the people who are waiting to receive the organs have to go through.

Inform: The goal of this piece is to stop people from smoking. This website has a picture of a body and you are able to click on certain parts of the body that gets damage when you smoke. This is a picture of someone’s teeth and gum and it explains what happens to them when you smoke. This website is trying to show people the dangers of smoking and it helps the audience understand the picture more because there is an explanation that goes with it. This is a informational campaign it is helping raise awareness to the dangers of smoking. I think that this website does a good job at it because it’s not just a disgusting people but there is also a brief description.

Change Behavior: The goal of this piece is to stop people from smoking. I think that this video does a good job of showing the bad habits of smoking. These adults don’t realize how bad it is to smoke when they are smoking but when the kid comes up to them to ask for a lighter so they could smoke they tell the kids that it’s bad. When the kids handed them the brochure they had to rethink about what they were doing. This was also an informational campaign because it helped raise awareness. The kids did a good job at making these adults realize that smoking was also bad for them.

Entertainment: The goal of this piece is to make sure you brush your teeth. At first when I was watching this advertisement I didn’t understand what they were talking about but then I understood it after watching it the second time. It is true that parenting isn’t easy and it takes time but brushing your teeth and making sure your child also brushes their teeth is important because there are a lot of consequences that they can go through if the don’t have proper hygiene. This was also an informational campaign because they are educating their audience about oral health. I thought that this advertisement was confusing at first but then I liked the concept after watching it again. I thought that it matched well with the piece because it was showing the mom struggling trying to explain everything to her son as fast and as simple as possible because parents are very busy people and if you want more things to get done you must do it fast and efficiently. But then it goes into the oral hygiene part where it says that you must brush your teeth for at least two minutes twice a day will help them in the long run.

@globalcommunicationproject

#Entertainment Education #Activity 3 #PH 402

publichealthprib95-blog

Sources, Research Activity #5, PH402

This is an image of a Carl’s Jr. Advertisement in which they are trying to promote eating food from their fast food establishment. The message is to eat their food. The source is a super model who is very attractive. This source is incredible inappropriate and irrelevant to eating fast food. In addition, it is also somewhat offensive to use sex appeal tactics to encourage the target audience, probably men, to eat at a fast food restaurant. I believe a better, more appropriate choice for reaching the target audience would be to show images of the food close up or have a promotion about a deal they are offering when buying food from Carl’s Jr.

@globalcommunicationproject

private619

I agree that Carl’s Jr. advertisements are very inappropriate. It is sending the wrong message to everyone. It seems like they are trying to promote more than the burger itself. Carl’s Jr. isn’t Victoria Secret so I don’t understand why they have a supermodel in a bikini eating a burger. In this picture you can barely see the burger and than their logo is on the corner of the advertisement. I think that Carl’s Jr. could have done the promotion better by just showing off the burger and making it look super delicious that audience would want to get in their car and go buy one right away. @globalcommunicationproject

#sources #research activity 5 #ph 402

icecreampublichealth-blog

Sources, Research Activity #5, PH402

I choose this social health marketing that uses Kylie Jenner, a 19 year old billionaire that many young girls look up to for inspiration, in which she advertises the tea, “Fit Tea” to her audience. Usually, when a person uses a detox tea for dieting, that tea has an ingredient herb known as senna. According to Truth in Advertising, Senna is FDA approved for treating the occasional constipation, and contains chemicals that irritate the large intestine to cause a laxative effect.

By using Kylie Jenner as the spokesperson or face of “Fit Tea,” it goes pretty far in exaggerating the belief that she uses this product. Whether she uses the product or not, she is getting paid so much money to promote “Fit Tea.” This causes so many young women to want to buy this product because they believe that the can achieve the same body type as Kylie Jenner if they drink this tea.

A better choice to make young women or girls get the body they want is to advertise girls with real bodies exercising and eating a balanced diet. It may not be lavish as Kylie Jenner may be portrayed, but at least this type of campaign would be realistic to the average young woman to be encouraged to run outside more, go hiking, and understanding what types of nutritious healthy meals are good to cook and or eat.

@globalcommunicationproject

private619

I agree with you when you say that using Kylie Jenner to promote their “Fit Tea” product isn’t very realistic. She is a celebrity who has a lot of money and she could be paying for her to look the way she does not everything about her could be natural. But I also understand where the company is coming from because they are trying to market their product. They are trying to find a celebrity that a lot of people are interested in at the moment so their product would be more popular. It isn’t the right choice but from their company and brand it was the best choice. I think they could have done a better promotion by showing the progress of a young normal woman who drinks this tea daily and see the difference in one week. @globalcommunicationproject

#sources #research activity 5 #ph 402

Sources, Part 5, Analysis Activity #1, PH 402

I found Helen Mirren commercial inappropriate. She talked down on drunk drivers but then she decides to have a beer at the end of the commercial. I didn’t find her message credible at all. It was very contradicting because we don’t know if she would have got behind the wheel after drinking. She was just talking down on people who drive drunk but then she was eating dinner and drinking a beer by herself, which makes you question her judgment.

@globalcommunicationproject

#sources #part 5 #analysis activity 1 #ph 402

Sources, Part 6, Research Activity #5, PH 402

http://www.getspokal.com/wp-content/uploads/2015/04/wpid-pic-7-victorias-secret.png

This ad was a poor choice because they are targeting just one body. They are telling every woman that they must have this type of body to have the “perfect body”. Not all woman look like this and the women that they used on this ad are models so they all have the same body structure. They could have different women with different body shapes in this ad because not all women are alike.

@globalcommunicationproject

#sources #part 6 #research activity 5 #ph 402

Sources, Part 4, Research Activity #4, PH 402

https://mir-s3-cdn-cf.behance.net/project_modules/disp/a6ee4627441151.56050a4cc06bc.jpg

https://mir-s3-cdn-cf.behance.net/project_modules/disp/7ab26927441153.56050a8037fac.jpg

These pictures have helped me change my behavior on eating healthy since I don’t smoke or do drugs because eating unhealthy also effects your life. If you always eat unhealthy it’s like smoking and doing drugs therefore I learned how to respect my body more because we only have one. If we don’t take care of it then our life is basically over. It is hard to get back into a healthy lifestyle if you let yourself go, that’s why you must take care of your body from the beginning. There is nothing wrong with eating unhealthy once in a while but abusing it isn’t good for the body just like how smoking and doing drugs are bad for you.

@globalcommunicationproject

#sources #part 4 #research activity 4 #ph 402

Sources, Part 2, Research Activity #2, PH 402

https://www.youtube.com/watch?v=g3Ge5UNT6UU

https://www.youtube.com/watch?v=H8i5OOslFZo

@globalcommunicationproject

#sources #part 2 #research activity 2 #ph 402

Message, Part 1, Research Activity #1, PH 402

Announce: This website talks about how STD’s and unplanned pregnancy aren’t wanted so they best thing to do is put on a condom because it can help prevent both if worn correctly. http://chicagowearscondoms.com/ Advise: This website explains step by step on how to do a self-breast exam. http://www.wesupportu.org/#!mammograms/cy4z Activate: This video shows Jamie Oliver talking about the foods that we eat and how children are affected by it. http://www.ted.com/talks/jamie_oliver?language=en?utm_source=tedcomshare&utm_medium=referral&utm_campaign=tedspread Advocate: World Toilet Day talks about how more than 2 billion people do not have the proper sanitation where they live and how they have to defecate in the open so this website helps raise awareness in trying to help improve their sanitation. http://www.worldtoiletday.info Combined: This video talks about how obesity is a problem all over the world not just in developed countries. This video uses announce and advise people on how to live a healthier life style. https://www.youtube.com/watch?v=mGL3iT5MMdQ&index=6&list=PLMTk07rWd6ipTGJqoIP_At8aRjJgKQl_D @globalcommunicationproject

#message #part 1 #research activity 1 #ph 402

itslilnugget-blog

Messages, Part Two, Research Activity #2, PH 402

The first photo dealing with “Bad Health Effects of Smoking” really gets out the message they are trying to convey. It is a picture of lungs made with cigarettes and a portion of the lunch are on fire. This depicts how when lighting that cigarette, someone isn’t just lighting the cigarette on fire but also there lungs are slowly burning. This picture is very dark which in my opinion helps relay the message as well since they want to promote smoking as a dark, bad habit. Although I do think the message is getting crossed that smoking is a bad health effect, when I first opening this link and seeing the image I did not feel any fear. I feel that maybe I didn’t feel fear because I do not smoke so this does not really pertain to me but also someone that does smoke, I don’t think they would feel fear as well. I feel that a person who smokes would probably see this campaign, realize and already know that smoking is a bad health effect but do not think it would cause fear, resulting in someone quitting. People that are smokers already know the health effects of smoking and how it deteriorates their lungs, can cause lung cancer that can lead to death, if this doesn’t give them fear then I do not think this picture will either.

The anti-speeding campaign on twitter regarding the aftermath of speeding evoked emotions. The image was black and white and was split in half with the differences of going the speed limit and not going the speed limit, the difference in speed is only by 10 mph. On the left side, the speed limit is going to fast, 40 mph in 30 mph zone, and statistics pertaining to the chance of dying with half a face that is a skull. On the other side, someone getting hit when the car was going the speed limit and the chance of them living is not only higher but is in the chances of them living. Seeing this campaign gives a sense of fear and gives off emotions.On the right hand side, the face that they used is a child, which helps instill fear in people. Seeing it made me realize what a difference it can make driving the speed limit, even if it is as little as 5 mph.

@globalcommunicationproject

thegoldenkoda

I really liked your insight on the image about the “Bad Health Effects of Smoking.” When I first saw this image i did not understand what message they were trying to advocate. I clearly only saw the black and white— lung on fire. However, after reading how you interpreted the image, the message became clearer. I too felt no fear when seeing this image.

The anti-speeding campaign ad evoked many emotions for me as well. The fact that they used a child as an example made it more impacting. I felt accountable for this child’s life after seeing the statistics on whether he may live or die. Unlike the other anti-speeding campaign images that involves blood, this image was not too threatening for me. This ad gave me enough fear to take action and change my speeding behavior on the road.

@globalcommunicationproject

private619

After reading your response on the first picture I agree that it didn’t fear to me either because smokers and non-smokers no the effects of smoking. The people who smoke already know the consequences that they will suffer when they smoke but they still do it anyways. Smoking is a dark habit that it hard to overcome and I don’t think that pictures really help anymore. The second campaign had more of an effect on me because they used a child to display the consequences of speeding. Even though it could be anyone they knew that it would draw more attention if they used a child and it worked. It is crazy how a 10 mph speed difference makes a huge difference on the effect of the impact. I think that this campaign did a good job at promoting following the speed limit. @globalcommunicationproject

#message #part two #research activity 4 #ph 402

rlvregal-blog

Messages, Research Activity #4, PH402

@globalcommunicationproject

sunflowergarden123-blog

I agree with how you described Kotler’s perspective for both campaigns and how you mentioned that Kotler’s perspective is a little more complicated and in depth, when compared to McGuire’s. Although, I think Kotler’s may not be as complicated from the consume’s view as it may seem to someone analyzing the campaign. To add to your comments about McGuire’s perspective, you could mention how both campaigns are Activate because they are trying to persuade the audience to change their behavior based on the information given. The first one is persuading people to not drink and drive and the second one is persuading people to eat better portions. The second one is combined objectives because it can also be Advise because it states how 2000 calories is all most adults need. I agree that McGuire’s perspective is the better choice for these two campaigns.

@globalcommunicationproject

private619

I agree that McGuire’s perspective is easier to understand compared to Kotler’s. McGuire’s concept is straight to the point while Kotler’s is more complicated and goes into depth. Both of these campaigns are persuasive. In the first one they are telling the audience don’t drink and drive but showing it in a different perspective. In the second one it shows food consumption. The amount of calories we take makes a huge difference in our health. @globalcommunication

#message #research activity 4 #ph 402

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