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The world's most famous fictional ad man, Don Draper, spoke derisively of public relations. But from time to time he seemed to grudgingly admit that his profession's less flashy cousin had its uses.

#native advertising #public relations #public affairs #pr #marketing #advertising #branding

Three trends that are governing public speaking and commentary today.

One of the most effective tools to attract new customers or engage existing customers in a deeper dialogue with your brand is the white paper.

#prsa #pr #public relation #writing

As a B Corporation, my company is focused on doing well by doing good -- it's part of our company DNA and is how we do business each and every day. While our mission to create cleaner and healthie...

#social activism

The American Association of Advertising Agencies released a set of guidelines covering dealings between agencies and their clients, saying it was unable to reach agreement with the Association of National Advertisers on joint guidelines over media transparency best practices.

I feel like this is bad PR for advertising.

#advertising

Digital media executive Richard Tofel made a splash last week with a brief but alarming post on Medium arguing that newspaper print circulation has fallen surprisingly low. There was no irony inten…

PR pros are multitasking machines, but even the savviest communicator could use help with his or her daily task list. Here are apps and resources to use.

96 percent of B2B companies are on Facebook, but many still have trouble measuring ROI and engaging with consumers.

#social media #marketing

This is awesome.

#walk of the earth #adele #hello #cover

Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company's second golden age.

#branding #public relations #starbucks #apple

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?

#snapchat #public relations #social media

As a PR pro you know easily a day's worth of work can fill up. When looking to improve your business strategy it's important to take time out of your busy schedule to keep your efforts focused on growth. Here are a few things to consider.

Pinterest is bringing real video ads to the platform, developing a more traditional format than the Cinematic Pins it launched last year.

#social media #advertising #pinterest

The world's most famous visionaries, including Microsoft co-founder Bill Gates, are included in a "loose coalition" of experts blamed for artificial intelligence scare tactics.

#artificial intelligence #technology #elon musk #stephen hawking #bill gates

businessinsider

Everything a modern gentleman needs to know about how a perfect suit fits

#sartorial

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