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week 5: Your Rights in the Workplace and Sustainability in the Graphic Design Industry
Class Activity:
outcome, we realised that this issue could be resolved with some simple talking. by confronting the problem and stating all of the relevant facts, it would be hard to argue or disagree the fact that the junior designer had been doing the creative directors workload. if the issue was not resolved with the studio director, the matter may have been taken higher up.
week 4: What is Intellectual Property?
Intellectual Property is the ownership of a concept or style as opposed to a physical object. It relates to copyright, trademark, registered trademark, reserved rights, and extend to creative commons in it’s various forms. IP laws protect the rights of creators,writers, designers and anyone producing styles or types of work. Intellectual property rights lasts the life of a creator plus 70 years. the copyright belongs to the owner, and the others that the owner allows to publish a work except when freelancing, when whoever is specified within the contract owns the copyright. Types of intellectual property: -Registered rights (Patents, trademarks and design) -Unregistered rights (Logo)
in class activity case:
"The Trade Marks Act 1995 recognises that colour, shape, sound and scent can be a trademark, provided it is capable of distinguishing, in the course of trade, the proprietor’s goods or services from the goods or services of other persons."
Woolworths vs. BP is the first Australian case where an ingle colour has been disputed over similar trademarks. Since 1927 BP, one of the worlds largest oil and gas companies, have used a gold shield and the colour green. In 1986 they adopted green as their primary colour to represent their service stations globally. This became a successful trademark in numerous jurisdictions. The colour green as the predominant colour was applied to (and in most cases still is) buildings and marketing schemes. Woolworths and Australian retailer appealed the colour trademark registration that led to the cancellation of the application by the registrant. The full federal court did not believe BP had sufficient evidence that the colour green distinguished BP’s products and services.
BP sought leave to appeal the decision, stating that Full federal court failed to appreciate that a firm may use multiple trademarks concurrently as part of its branding and that any of these marks are entitled to separate registration.Even with a registed trademark, BP’s appeal failed due to the fact that the colour was not strong enough of association with BP and that other trademarks of BP were dominant features.
The case study is a example of Trademark law.
VS
week 3: Free-Pitching
this week we simulated a 'free-pitch' and discussed the pitfalls of free pitching. free pitching as defined my the design institute of Australia;
"Free pitching is a term used to describe the supply of design services without payment.
Free pitching may be initiated by a customer who requests the provision of free services, or it may be initiated by a designer who provides free services in the hopes of later payment.
Free pitching is condemned by professional design organisations around the world.
Free pitching undermines the value of design services and destroys the professional standing of designers."
in class we split into groups, each group given a different scenario, but the same brief. we had to develop a variety of different ideas to pitch to the theoretical client. the group representing 'freelancing' design was chosen simply due to the fact that their design was the cheapest. we also learnt that once the designers show their design the client may not even use this design, leaving the designers without pay, and thier idea may be stolen.
conclusion, do not free pitch to client!
week 2: speed interview
in this class a 'speed interview' was set up for the position of "Video Production Assistant" for the Canberra Stadium. we had to prepare a 5 min speech and bring along your CV.
this was a good experience to practice interview skills for a real position in the industry. this interview was quite relaxed and casual with straight forward simple questions. a nice little activity, with relevance to the work force.
week 1
an introduction to the unit has been given, a brief low down of all the up coming assignments and information about assessment 1 background research in the form of this lovely blog :)
this blog will be my research diary for the workshops in week 1-5
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