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pammarketingnut.com
Failing to plan is planning to fail. When it comes to anything in life or business, you get what you put into it.
Although many smart marketers and business leaders know what they need to do to …
6 Things Innovative Search Engine Marketers are Doing Right Now Neil Patel, entrepreneur.com
As search engine optimization changes, so do the practitioners of the trade. A few years ago, your average search expert (let’s call them SEOs) could be found creating hundreds of devil-may-care backlinks, stuffing a page with keywords or spinning…
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21 Blog Writing Tips From the Experts
Many people have questions about how to effectively write blog content for their website or their business. Here are some tips from some online marketing experts to help expand your blogging skills and content online.
1. Be Patient
Neil Patel (@neilpatel) entrepreneur and founder of www.neilpatel.com
If you are an aspiring blogger, the one thing you have to keep in mind is that it isn’t easy to create a popular blog. It takes months if not years. So you need to be consistent with your posting schedule and persistent, as you won’t be seeing any great results in the short run.
“Patience is not the ability to wait, but how you act while you’re waiting.” Neil Patel
2. Invest In Your Education
Rand Fishkin (@randfish) co-founder of www.moz.com & inbound.org
Invest in your own education, specifically about channels that can send free traffic on the web like SEO, social media, content marketing, community building, links, etc. There are no secrets or tactics that will instantly generate thousands of new, loyal visitors to your blog, but education is something no one can ever take from you.
Knowledge of how search engines work, how social media sites choose what to display and what content forms and styles are effective will forever make your efforts yield greater returns.
“There are no secrets or tactics that will instantly generate thousands of new, loyal visitors to your blog, but education is something no one can ever take from you.” Rand Fishkin
3. Be Original
Aaron Lee (@askaaronlee) founder of www.askaaronlee.com
One of the best lessons I’ve learnt from blogging for over 5 years is to simply be me. We’re all original, so why be someone else? When I started, I followed other people’s advice and I tried to be someone I wasn’t, it was awful! I learnt that I enjoyed writing more when I write from ‘me’, writing became simpler and I was able to connect with more people without trying too hard to impress them.
If you look at some of the most successful bloggers, you’ll realise that they all have their own unique writing style. Remember, you won’t be able to stand out if you just follow what everyone does and say what everyone else says. BE YOU.
“One of the best lessons I’ve learnt from blogging for over 5 years is to simply be me. We’re all original, so why be someone else?” Aaron Lee
4. Don’t Give Up
Daniel Scocco (@danielscocco) owner of www.dailyblogtips.com
Make sure you don’t give up too soon. Most people associate the Internet with making fortunes overnight, but this is not how things happen in most cases. Building a successful blog or website is no different from building a successful business. It takes time and hard work. As such, it will take hard work and persistence, so make sure you hang in there until things start working out.
“Make sure you don’t give up too soon. Most people associate the Internet with making fortunes overnight, but this is not how things happen in most cases.” Daniel Scocco
5. Blogging Starts With One Short Step
Jeff Bullas (@jeffbullas) founder of www.jeffbullas.com
Any journey requires starting despite your fears and placing one foot after the other, building an online house a brick at a time and one word after the other.
It means having “a go” despite judgment and criticism, and on the social web that will happen. If any of you read the first articles on my blog (and I am not going to provide a link for you, they are so embarrassing), then you would understand that starting means imperfection and being prepared to be vulnerable.
Be courageous then the opportunities will be revealed in time. True bravery is willing to be “you” despite stones being thrown and criticism turning up in your blog comments. That is part of the journey. Seth Godin even struggles with this (he turned his blog comments off). But he still started and keeps publishing.
“Starting means imperfection and being prepared to be vulnerable.” Jeff Bullas
6. Write From The Heart
Liz Strauss (@lizstrauss) founder of www.successful-blog.com
Words tell us how to . . . how to be beautiful, how to fall in love, how to make money by working online. Words try to move us to be happier, be greener, be more active in someone’s cause. Words help us connect with each other. Words appraise us, explain us, and help us describe who we are. Words are how we find out what we need to know.
Yet there are far more words to read than there is time.
We can think and write. We can craft our sentences to be clever. We can make sure that each part is factually, structurally, grammatically correct. But clever and accurate only go so far in satisfying readers. If we want our writing to resonate long after, our words need to come from the heart.
“Clever and accurate only go so far in satisfying readers. If we want our writing to resonate long after, our words need to come from the heart.” Liz Strauss
7. Incorporate Visualisations
AJ Ghergich (@SEO) founder of ghergich.com
Blog about concepts that are easy to visualise. People love sharing informative charts, diagrams, slides etc.
If you use compelling visual assets throughout each blog post it will make your Social Media & SEO much more effective.
You can also leverage your visual assets into links from other bloggers, which will aid your SEO.
People will love you for your writing style but many times they will share your content primarily for the strong visual assets.
“Blog about concepts that are easy to visualise. People love sharing informative charts, diagrams, slides etc.” AJ Ghergich
8. Help Others
Carol Tice (@ticewrites) founder of www.makealivingwriting.com
Figure out how you can help people with your unique knowledge or point of view. Ideally, help them make money, save money, or feel better and happier with their lives… or ideally, more than one of those.
Begin with the idea of serving readers and helping them and your blog will have a real shot at finding an audience.
“Figure out how you can help people with your unique knowledge or point of view.” Carol Tice
9. Provide Plenty Of “Eye Rests”
Mike Sansone (@mikesansone) conversation conductor at www.converstations.com
When writing for the web, provide plenty of “eye rests”. Simply, format your writing with: • Bold phrases (key points you want remembered) • Images (enhancing the story) • Short lists
By formatting your posts this way, even if your reader is quickly skimming and scrolling, they will pick up some of the value of your work and perhaps, slow down to intake the whole article. It’s also easier to share a post formatted with these eye rests.
“By formatting your posts this way, even if your reader is quickly skimming and scrolling, they will pick up some of the value of your work.” Mike Sansone
10. Consistency Is The Key
Heidi Cohen (@heidicohen) founder of www.heidicohen.com
While many bloggers start out with lots of zeal and energy, the most difficult challenge is to keep showing up at your computer and posting when you don’t know if you’ve got a following. Consistency is the key to blogging success as shown by Moz data. Many bloggers fall off of the blogging bandwagon over time. It’s the biggest reason bloggers don’t succeed.
“Consistency is the key to blogging success.” Heidi Cohen
11. Create A Business Plan
Zac Johnson (@zacjohnson) founder of www.bloggingtips.com
When it comes to blogging, everyone is talking about passion. Passion is great but it will only get you so far. If you want to make money with blogging then you are going to need to create a business plan detailing how you are going to target your audience and turn them into customers.
The important thing to remember when trying to make a business out of blogging, is to ask yourself how your site is going to be any different and better than the billions that are already out there.
“If you want to make money with blogging then you are going to need to create a business plan.” Zac Johnson
12. Make Sure Your Post Is Complete
Kristi Hines (@kikolani) founder of www.kikolani.com
You’ve seen them – the kinds of posts where, after you’ve read it, your next goal was to find out more information. You probably didn’t think to share the post – you just went in search of more details.
This is where the little 300 word, made for SEO posts generally fail. They’re generally too simplistic to the point that they don’t actually give the reader everything they need to be satisfied.
You want your post to be the full guide. You want it to answer everyone’s question before they even get a chance to ask it. You want it to be something that others will think of sharing when someone asks them about that topic. You want it to be memorable.
“You want your post to be the full guide. You want it to answer everyone’s question before they even get a chance to ask it.” Kristi Hines
13. Know What Your Audience Really Wants
Chris Garrett (@chrisgarrett) founder of www.chrisg.com
Your audience does not want your content. Your audience probably does not want to hear from you at all. If you think that because your website looks great that people will want to visit it … think again.
What do they really want?
Your audience and potential customers know who they are and probably have a very good idea of their goals. At the very least they know their immediate needs. They are looking for answers to questions, advice and resources that help people like them get the stuff people like them want.
“If you think that because your website looks great that people will want to visit it … think again.” Chris Garrett
14. Blog With Passion
P. Chandra (@qot) editor at www.quickonlinetips.com
Blogging is all about passion for the subject you write and believe in. If you really love what you write, your expertise will reflect in your unique content style and that will keep bringing readers back to your blog everyday. If you can manage to consistently publish great content, a never-ending stream of traffic and income will soon follow.
“If you really love what you write, your expertise will reflect in your unique content style and that will keep bringing readers back to your blog everyday.” P. Chandra
15. Blog With Freedom
Ryan Biddulph (@ryanbiddulph) owner of www.bloggingfromparadise.com
Aspiring bloggers need to know why they’re blogging and beyond that, their “why” must be tied to some form of freedom. Think bigger than trying to make money, trying to get things, or trying to be famous. These type of “why’s” sully a pure intent, and dissipate your creative energies.
Back when I was a broke, fired security guard, I simply wanted to make money online. My “why” was whack. Then I changed my intent. I wanted to be free. I wanted to be free to travel, to see the world, and wouldn’t you know it, the inspired actions I took aligned with my reason “why”, and I began to travel the world….40 months and running, now.
Then 2 and a half months ago, I purified my reason “why”, when I started my new blog, “Blogging from Paradise.” I wanted to be free, and I’m becoming more free each day, but I want to take you with me. I want you to retire to a life of island hopping, through smart blogging, if that idea tickles your fancy. So the freedom of my readers means as much to me as anything.
I’m writing these words from Savusavu, Fiji, from a beach front location, 50 meters over the Pacific Ocean and bay.
I truly feel that my reason “why” (wanting to be free and wanting you to be free, through my blogging efforts) brought me here, and I feel that if you want to blog, and do it part time, or full time, or even if it’s just a hobby, tie your reason “why” to being free and to helping others become free, and your inspired actions, and your detachment from outcomes, and the people you’ll meet, will amaze you.
Think bigger than trying to make money, or trying to get things, or trying to be famous. These type of “why’s” sully a pure intent, and dissipate your creative energies.
“Aspiring bloggers need to know why they’re blogging and beyond that, their “why” must be tied to some form of freedom.” Ryan Biddulph
16. Here’s How You Do It
John TP (@johntp) founder of www.johntp.com
Step 1: Find the most popular blogs in your niche using alltop, google, buzzsumo, topsy, etc.
Step 2: Find the most linked posts of each popular blog using opensiteexplorer.org (look for the top pages tab).
Step 3: Find the most shared posts of each popular blog using buzzsumo.com (I recommended buzzsumo because it shows most shared posts of last 6 months, NOT of all time. What worked in 2005 may not work in 2014).
Step 4: Make a list of the most shared and linked to posts in your niche.
Step 5: Study the popular posts, what are the most popular topics? Study the headlines used, headlines make a huge difference in getting people to read your post.
Step 6: Choose a post from the list and make a much better one – more detailed (at least 3000 words), up to date and well designed.
Step 7: Before writing the post -
Find the influencers sharing the original post on social networks, using buzzsumo and build relationships with them.
Find the popular sites (with high Page Authority) linking to the original post using opensiteexplorer and build relationship with the bloggers who wrote the posts.
Find useful posts from popular blogs in your niche relevant to your post and build relationship with the bloggers who wrote the posts.
Find these popular bloggers on Twitter and share their posts mentioning them using @username
After sharing a few of their amazing posts that you liked, they should notice you. Next, subscribe to their email list and reply to their email thanking them for a tip of theirs that really helped you. Once they reply, continue building a relationship with them.
You may also guest post on their blog. It can be used to build your email list as well as to build a relationship with these amazing bloggers.
Step 8: Once you build a good relationship with the people who shared the original post (the ones with thousands of followers), email them letting them know about your post. Since they already shared a post on the topic of your post… they should be happy to read and share your detailed post.
Repeat this for those who linked to the original post, but this time ask them to link to your post.
Link to relevant posts from popular blogs in your post. And let them know you mentioned them. If your post is good, they may share it.
If you link, quote and interview popular bloggers, there’s a good chance they may at least share the post on Twitter.
“Find useful posts from popular blogs in your niche relevant to your post and build relationship with the bloggers who wrote the posts.” John TP
17. Find Your Purpose
Kevin Duncan (@kevinjduncan) owner of www.beabetterblogger.com
Blogging is both easy and difficult. It’s wonderful and horrible. It’s rewarding and disappointing.
Blogging can be whatever you make of it, which is why it’s important for aspiring bloggers to be clear with their intentions. Why do you want to blog? What is your goal? What is your purpose?
All the gung-ho attitude and discipline in the world won’t do you any good if you lack direction. It’s all meaningless if you don’t have purpose.
Find your purpose.
If you want your blog to make you rich, that’s okay. If you want to create the ultimate fan blog for Steve Urkel, that’s okay, too.
Just be honest with yourself.
With your goals and purpose clearly defined, you’ll be ready to set forth on your journey. You’ll be able to persevere through the difficult, horrible, disappointing days which inevitably occur. You’ll be able to smile big on the wonderful, rewarding days with the knowledge you earned them.
And earn them you most definitely will. Why?
Because there are no magic formulas for blogging success. No shortcuts. No easy blueprints.
No doubt, there is excellent advice to be learned by experienced bloggers. You should soak up all knowledge and wisdom they graciously impart to you. Just remember: All they can do is help you on your journey.
They can give you guidance. They can point you in the right direction. They can tell you what worked for them.
But they can’t guarantee your success.
That’s on you. The good news? You’ve got this. Ready to get started?
“All the gung-ho attitude and discipline in the world won’t do you any good if you lack direction.” Kevin Duncan
18. Don’t Focus Only On Making Money
Pradeep Kumar (@spradeepkr) CEO & founder of www.slashsquare.org
Forget the fact that you can make money out of your blog; just write as if you are talking with your readers face-to-face, like chatting with them and clearing their queries. I’m sure at the end you can convert these into both money and reputation.
“Write as if you are talking with your readers face-to-face, like chatting with them and clearing their queries.” Pradeep Kumar
19. Write Short Sentences
The Copyblogger (@copyblogger) team at www.copyblogger.com
You should keep sentences short for the same reason you keep paragraphs short: they’re easier to read and understand.
Each sentence should have one simple thought. More than that creates complexity and invites confusion.
“You should keep sentences short for the same reason you keep paragraphs short: they’re easier to read and understand.” copyblogger
20. Exercise Your Imagination
The Blog Herald (@blogherald) team at www.blogherald.com
There are many writing exercises, which when done regularly, will help to keep your mind active and thoughts flowing. The brain / mind functions like a muscle, even though physically its a ball of spongy mush, and the more you exercise your and use it, the stronger your thought patterns, will and intentions become.
One particular exercise which works wonders for me in both writing and other forms of creative work, is spending 5 – 10 minutes each day drawing or doodling anything that comes to mind, then spending another 5 minutes writing a short story on what I drew. The act of putting your imagination to paper and bringing it to life rejuvenates and relaxes your mind and will bring a bit of fun to your day.
It creates and secures new neurological connections which in turn enables you to think and express yourself more concisely and puts in practice the art of translating thought to paper.
Make this activity a fun part of your daily life.
“The act of putting your imagination to paper and bringing it to life rejuvenates and relaxes your mind and will bring a bit of fun to your day.” The Blog Herald
21. Don’t Ignore Social Media
Dave Lane (@davelane_) Digital Marketing Manager at www.verveuk.eu
For your blog to reach its full potential it also needs to be coupled with a great social media strategy.
Display your social media icons prominently on your website
You should make it as simple as possible for blog readers to connect with you on all popular social media platforms. If they end up having to search for your Twitter handle or if they have to copy and paste the URL to share the content, in most cases they wont.
Always have social share icons incorporated into your blog, if the social media icons have the same look and feel as the rest of the blog then all the better.
Be on social media — even when it’s not driving traffic
It can be exasperating when you feel that you’re doing everything right (posting good content on relevant channels at the best times) and you’re still not getting many clicks. But just have a think, each day how many links do you see that you don’t click on? Just spending time on social media platforms is a superb way to build relationships, keep up on industry specific news and get motivated for that next blog post.
“Be on social media — even when it’s not driving traffic.” Dave Lane
And to finish off, I am excited to say that Rand Fishkin of Moz has kindly provided you lucky people with a second tip.
22. Bonus Tip
Rand Fishkin @randfish www.moz.com
My top tip is to give your blog posts just a few minutes of SEO attention, as per the below:
By simply targeting the terms and phrases your potential audience is using to search the web, you can dramatically increase your potential to be found and your search traffic.
“My top tip is to give your blog posts just a few minutes of SEO attention.” Rand Fishkin
A huge thanks to all of the experts for providing such informative and useful blog writing tips; we are extremely proud of the end result!
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Finally, we would love for you to add your own blogging tips in the comments below.
How most startups mess up their marketing Katie Burke, thenextweb.com
Katie Burke is the Director of Media & Analyst Relations at HubSpot.
Recently, a startup called Pressfarm launched, promising to provide the names, emails, and Twitter accounts for journalists so that entrepreneurs could get outstanding…
10 Rising Social Networks You Should Explore
Here's a look at 10 up-and-coming social networks you should know. This list was taken from a recent post on Mashable.
1. Secret
Secret offers a platform for users to share their feelings and thoughts anonymously. All secrets come from Facebook friends or people in your contacts, without you knowing who they are.
The app is available for both Android and iOS devices.
IMAGE: SCREENSHOT SECRET
2. Shots
Addicted to taking selfies? This app was designed for you. Shots is a mobile social network through which you can snap and share selfies. You can reply to any given Shot, and also send private messages.
The app is only available for iOS, but will be launching an Android version soon.
IMAGE: SCREENSHOT SHOTS
3. Snapchat
Snapchat is a popular mobile platform that allows you to share photos and videos with others. You can set a time limit for how long your viewers can see your snaps before they disappear. You can also create Stories, or a series of snaps that form a narrative, and use a variety of features for customization.
Snapchat is available for both Android and iOS devices.
IMAGE: SCREENSHOT SNAPCHAT
4. WeChat
WeChat is a mobile text and voice messaging service. In addition to making free calls, you can share videos and photos (or "Moments"), create group chats, and find new people nearby.
The app is available for Android, iOS and several other devices.
IMAGE: SCREENSHOT WECHAT
5. We Heart It
Think of this as a younger and artsier version of Pinterest. Instead of pin boards, the app has "canvases" and "collections." Users can "heart" and tag others users in photos.
We Heart It is available for both Android and iOS devices.
IMAGE: SCREENSHOT WE HEART IT
6. Tinder
While not exactly a social network, Tinder is a mobile dating app that pulls your photo and basic info from your Facebook account. Users can swipe "yes" or "no" to potential matches who are nearby. If the feeling is mutual, people can chat within the app.
Tinder is available for both Android and iOS devices.
IMAGE: SCREENSHOT TINDER
7. Medium
Medium is a microblogging platform that launched in 2012, created by Evan Williams and Biz Stone (formerly of Twitter). If you want to publish stories or ideas, you may want to consider using Medium. Users can also recommend stories with their networks and curate their favorites.
IMAGE: SCREENSHOT MEDIUM
8. Vine
Seven months after Twitter acquired Vine, the video sharing service made its way up the charts. The fun app allows you to shoot and share six-second looped videos.
Vine is available for both Android and iOS devices.
IMAGE: SCREENSHOT VINE
9. Bubblews
Bubblews, a social networking startup, allows users to create posts (aka "bubbles"), follow friends, and "like" and comment on other bubbles. It differs from other social networks because the company pays its users who attract advertisers and traffic. Currently, Bubblews does not have a mobile app.
IMAGE: SCREENSHOT BUBBLEWS
10. Whisper
Whisper is another social media platform that allows people to anonymously share secrets. With Whisper, you can send anonymous direct messages and ask others for advice, or just chat.
The app is available for both Android and iOS devices.
Use Hashtags Without Being #Annoying By Jonathan Long, Published July 5, 2014, business2community.com
Hashtags became instantly popular when they were introduced to us via Twitter, and then soon spread across Pinterest, Google+, Tumblr, Instagram, and the holy grail Facebook, to create the …
Maggie Hibma, socialmediaexaminer.com
Is your Twitter marketing working? Are you trying to reach a wider audience and generate leads? Twitter chats are a great way to boost your marketing results. In this article you’ll discover six ways Twitter chats can help you connect with a large…
Kristen Matthews, socialmediaexaminer.com
Are you looking for new blogger outreach tactics? Have you considered working with bloggers as ambassadors? In this article, I’ll show you five ways to promote your brand through blogger outreach. Why Blogger Outreach? Marketing has evolved into P…
An infographic by GoBeyond SEO provides one type of plan for developing an SEO strategy. It features seven steps.
The first step is to begin with the end in mind. Ask yourself the purpose for your SEO. You won't know whether your SEO goals are achieved if you don't even know what they are.
Next, be sure to use keywords that your customers type when they search for what your company provides or for how they refer to your company. Take time to research the topics that your customers and would-be clients are discussing.
The third step is to bake in the on-page SEO. Use the aforementioned keywords in your titles, subtitles, captions, copy... all in a natural, flowing content. Then create that awesome content.
Once you've created fantastic content that's rich with SEO, make sure to share what you've created. Don't forget to make it easy for your customers to share the content as well; provide social sharing buttons whenever possible.
The sixth step is to make sure you get permission from your clients to contact them again. For example, consider creating an email auto-responder series. Build your relationships with clients.
Last, get links the smart way.
Need another recipe for creating SEO strategies? The second infographic, by Act-On, provides additional tips, such as getting quality links, setting a canonical URL, and creating a site with a responsive design.
The Psychology of Color in Marketing and Branding | Entrepreneur.com Gregory Ciotti Contributor, entrepreneur.com
The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.
The reason: Most of today's conversations on colors and persuasion consist of hunches,…
Interesting article that talks about how color effects our view on marketing
Social Media The Most Efficient Channel — Report Greg Sterling, marketingland.com
Neuster has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion “ad events” from 1300 “inventory providers” in multiple verticals. (Search marketing was not part of the…
What are the most effective social media channels? This article breaks it down in detail
Tracy P. Alloway, Ph.D., psychologytoday.com
Selfies: Is Facebook a modern-day reflecting pool for narcissists?read more
Funny article on how "Selfie's" are narcisstic
21 Digital Marketing Trends & Predictions for 2015 Lee Odden, toprankblog.com
The only constant is change.From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.Old digital tacti…