PR Articles, News, Tools, and Resources

A blog with experiences and subsequent lessons in Public Relations and Content Management. Based in Austin, TX. Connect with me at: www.linkedin.com/in/camygreisel/ and on Twitter @camyrae

[publicrelationsarticles]

Setting Up Facebook Manager: Q and As

Setting Up Facebook Manager: Q and As

Facebook launched Facebook Business Manager in April 2014 and for some reason, I am just now learning about it. I guess I just didn’t need it before. Anyway, along the way I had a ton of questions and found out a lot of answers.

Can you have a business page without having a personal account? Nope! Facebook is doing away with gray accounts, so if you have one you better attach it to your personal…

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[publicrelationsarticles]

Call to Action Button on Facebook

Facebook has begun to roll out a Call-to-Action button on Business Pages. You may want a call-to-action depending on what your marketing goals are. So its nice that there are 7 options to choose from: 1. Book Now 2. Contact Us 3. Use App 4. Play Game 5. Shop Now 6. Sign Up 7. Watch Video

I am currently managing a new app, so I may want to select the Use App button. This will reduce the amount of…

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[publicrelationsarticles]

How to remove a bad review on Facebook

What do you do when someone has left a bad review on Facebook? You can hide the section, but if your business depends on good reviews or your Facebook page already has many glowing reviews you may want to keep up that section. But the simple answer is: You cannot remove a bad review. Here are some solutions:

Report the review: You can report the reviewif the comment is hateful, irrelevant, or…

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[publicrelationsarticles]

How to add Hyperlapse effect to clips in your camera roll

How to add Hyperlapse effect to clips in your camera roll

A friend of mine got me a coffee mug I wanted. And in true, jerk fashion, he wrapped in in layers and layers of stickers, tissue paper, really thick plastic bags meant to  put money in for the bank. Upon request I recorded the unwrapping process on my phone. This sort of thing is the perfect opportunity to record in Hyperlapse, but I failed. Instagram’s time lapse app, Hyperlapsewas released…

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[publicrelationsarticles]

6 tips for taking beautiful Instagram photos

Tips to posting beautiful Instagram photos

So you’re at an event and live posting on social media. But wait! Before you post everything you’ve got onto Instagram consider this article from Mashable:

“The more Instagram pictures you post, the more people lose interest,” Bakhshi said.

This means that you should treat Instagram more like a well curated photo album. If you are at an event, choose ONE beautiful photo to share. It’s a lot…

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[publicrelationsarticles]

Don’t be a slave the 250 word blog post!

Back-to-basics rules are wonderful resources because you can’t gracefully break rules unless you know them. I am surprised to see people still advising beginner bloggers to write at least 250 words but no more than 1,000 words. That rule is so 2006. 

In the days of micro-blogging and 140 characters it is absolutely safe to say that your blog post can be shorter. For example, if you just want to share another blog post or article with your readers, it may be appropriate to give a 2 sentence introduction or quick opinion on the article and call it a day. One example Rachel Parker gives in her Content Marketing podcast is marketing guru, Seth Godin’s blog. His posts are short and powerful.

[publicrelationsarticles]

Rearrange and add descriptions to your pins on Pinterest

Tara Ross from Ed Journeys' mentions that this is a great way to post a step-by-step tutorial board. It’s a great idea when something old you posted becomes relevant again or if you would like to do it for just aesthetic purposes.

I’d like to mention that this is not worth doing for every single post and board. After all, it can be slightly time consuming.

I just got Ross’ book “Social Media Mastery (A Daily Actions Guide): 75+ Daily Challenges to Help you Expand your Reach, Build your Platform, and Establish your Online Authority” which is newly updated. I’ll post a review as soon as I finish it.

[prnewswire]

The Long Click – An Important Measure for Communicators

If the content you publish attracts people who stay on your website and engage with other blog posts, press releases, and videos, that’s good for a variety of reasons.

First and foremost, people who are spending that much time on your website are obviously consuming your messaging.  They are more likely to actually turn into customers, and along the way, they may take additional steps such as bookmarking or sharing content.

Continue reading about the long click on Beyond PR

[publicrelationsarticles]

Also called the Bounce rate. When someone looks at one page and quickly leaves. I got that definition from this article:http://www.socialmediatoday.com/content/cutting-through-jargon-content-marketing-industry

[publicrelationsarticles]

My Favorite Podcast

The Content Marketing Podcast with Rachel Parker is phenomenal. She shares content marketing news (like every time Facebook makes a significant change) and issues, trends, and buzz topics in the content marketing world.

Some of these podcasts I can't bring myself to delete because they're so darn valuable.

[jeniferdanielsapr]

[publicrelationsarticles]

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

I love back-to-basics definitions. They’re grounding.

[publicrelationsarticles]

New Site Helps You Control Google Search Results for Your Name

This article is from 2012, so it's not new, but BrandYourself doesn't seem to  have changed at all. You get three websites that you can "boost" for free by taking their recommended steps. 

It seems that the key here is to put your website out there as much as possible. The easiest way to do this is by sharing your LinkedIn and Blog in as many different places as possible.

I'm going to wait the two weeks to see if my Google Results improve, with the goal of having my LinkedIn as #1. Then I may consider paying $10/mo to boost my blog.

[publicrelationsarticles]

Lesson: Schedule out your emails

Have you ever sent out an email and immediately realized that you made a major spelling error? Or accidentally Cc: someone when you wanted to Bcc: them? If only you could go back to the moment before you hit send!

Although Gmail no longer has the Unsend option (except right after you hit send), there is still hope for saving yourself from embarrassment.

If you already use Microsoft Outlook, you've likely already been using their schedule feature. For those us who use Gmail, we can download a Plugin called Boomerang for Gmail.

Now I schedule almost all important emails (especially those going to a large number of people) an hour or two after I've written it and I have that time to make any corrections before it's sent out. 

http://www.boomeranggmail.com/hp3/index.html

[publicrelationsarticles]

7 Social Media Résumé Concepts That Will Make You Rethink Yours

Check out some of these amazing social media résumés to spark your job hunting creativity

Some of these can't be copied, but I think the Pinterest "Living Resume" is a fantastic way to show your work. Here's mine: http://www.pinterest.com/camygreisel/camys-living-resume/

[publicrelationsarticles]

Digital Royalty CEO Amy Jo Martin says "humans connect with humans, not logos" and offers tips to give your brand that human touch.

[publicrelationsarticles]

The Top 3 Instagram Trends for Marketers

To help marketers get the most impact out of their Instagram profiles, here are the top three marketing trends that any business can learn from

thinking about creating a branded hashtag where I intern. The lifestyle suggestion is way more difficult though.

[blog-for-free-food-blog]

[publicrelationsarticles]

Integrated Brand Promotions in an image

[publicrelationsarticles]

How Popular Are Your Instagram Pics? Play the Game of Likes to Find Out

Even though this is sort of a spoof, I'm totally using some of these ideas.