As part of our research for "Displaying Architecture" always emerges the question about the possibilities of communicating architecture through exhibitions.
This time we want to share the show curated by Beatriz Colomina with the aim to rethink the relationship between architecture, mass media and exhibitions.
Playboy Architecture, 1953-1979 29 September 2012 – 10 February 2013
"Playboy Architecture, 1953-1979 explores the crucial role of modern architecture— buildings, interiors, furniture, cities and product design—in constructing the Playboy imaginary. The exhibition shows how architecture was mobilized to shape a new sexual and consumer identity for the American male and how architectural taste became critical to success in the art of seduction. Through an extraordinary quantity of architecture and architects featured in Playboy, the magazine played an important role in informing the public, particularly American men, about design and architecture in relation to literature, politics, art, lifestyle and fashion. Looking at the changing nature of Playboy architecture not only provides a way of understanding how Playboy’s project changed from the mid 1950s to the late 1970s; it also reveals how Playboy’s idealized world became a reality that was ingrained into America’s national identity and had a massive global impact."
More info at NAIM Playboy Architecture
