You're just going to have to keep buying socks for your entire life. And it will not be a chore that you enjoy, and while it will provide you with a service (I don't know about you but for me putting my feet into my shoes without socks is like licking sandpaper) it's probably not going to be a particularly lovely part of your life.
What if, instead, you got a pair of socks delivered to your door every month. What if each pair was designed by a different independent artist. What if shipping was free to anywhere in the world. What if a small group of people had been working for years to make sure they're just really good socks?
And what if 100% of the profit was donated to decrease maternal and child mortality in Sierra Leone?
So yeah, that's what the Awesome Socks Club is.
The idea is just to make a thing that people like but, instead of the profit going to some stranger somewhere, it goes to make the world a better place?
Like, why not? It just seemed very 1980 to still be doing socks in a way where some already rich person gets richer because people want their feet to be not gross. So we work really hard to help artists bring their designs to life on wonderful socks (you can subscribe to either ankle socks or mid-calf crews) and then we send them around the world. And then, after we pay our taxes we send whatever's left over to make life better in an area of the world where one in twenty women currently die in childbirth.
It's one of the highest rates of maternal mortality in the world, and it just seems a lot more interesting to sell socks for that than for money.
I like the idea a lot, and it seems like other people agree, since there are now forty thousand members of the club. And maybe you are one of them! Or maybe you are not and you will be soon!
We also have a weird way of minimizing waste. We don't want to make more socks than we have members. So, most of the time, the club isn't open to new members, but every year, we open the club up to new members for two weeks. Those people will then get their first pair of socks in January. And, of course, you can cancel any time. (Seriously I've made sure that it's super easy to cancel because I ALSO HATE THAT SO MUCH).
If you want to join, here's a link. I think it'll give you five dollars off your first month if you click it.
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snowghoul
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blakekathryn
