Rebecca Redden

HND2 Photography Student @cogc :P

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HND2- ‘The Decisive Moment’

The Decisive Moment is a monograph of Henri Carter-Bresson’s best and most influential work, published in 1952. It is based off of capturing an event in a spontaneous but precise moment. It often shows movement in an individual and the overall image often tells a story. 

This image shows movement as it gives the viewer the impression it was taken in a fast paced environment, showing a man completely in his element just crossing a city street. The compositional elements of this element are interesting too, with strong reflection seen in the puddle beneath him.

First glance at this image, I see a family reunited with their father who possibly works in the military. The happiness and complete joy that the photographer has captured has been created spontaneously but at the exact right moment. 

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Where’s your head at?- Focal Lengths

1. 34mm

2. 46mm

3. 55mm

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Technical Task 3- Chromatic Aberration

This is the image I captured for the final task of this technical project, taken in the small Scottish island of Iona. I used a 50mm lens on a canon 4000d to capture this.

As seen in the following screenshot, chromatic aberration has occurred, showing when the image is zoomed in 300%. It shows that the lens hasn’t had the ability or detail to focus all the colours seen in the image into one point. There is visible colour shift on the edge of the church.

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Creative Industries

The history, significance and value on the UK economy

The creative industries concept has been around since 1997. Jobs began to arise in this sector in the UK when the Labour Prime Minister at the time, Tony Blair, decided to create a creative industries taskforce to encourage more employment, focusing on media, culture and sport.

The creative industries employment sector has always brought in economic wealth, as it often focuses on individual creativity and talent.

In the UK, the creative industries sector has brought in £21.2 billion. It has also brought in 137,250 jobs.

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Stop Motion- Evaluation

My stop motion video shows subject matter of different chocolate bars all competing in a race to get to the finish line. I created a home studio with white sheets, my soft light and a tripod. I also shot in a darkish room and made sure no natural light was visible in my images due to it affecting the exposure in my images and would be noticeable when editing my images together.

I think the movement of my subject has been shot successfully, showing different paces for each chocolate bar in a light hearted and humorous way. However, looking back on my video, I would have liked to have added music in to add to the upbeat, silly mood, and will definitely consider this next time.

I think generally there is a consistent exposure within most parts of the video, however a few adjustments to the lighting at the time has caused slight changes, nothing drastic so I am still pleased with the outcome.

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Recycle- Evaluation

To create my final image, I used a tripod, a flashlight and my soft light for experimenting with 2 different kinds of light, whilst shooting in a pitch black room. I set my camera to a slow shutter speed to allow my light trials to be visible within my images. I think I successfully created a strong range of images with different areas of my composition exposed, and I used (and really enjoyed) using the light trials technique to capture images.

I think the subject matter I chose was a good choice, due to them all involving the same subject of mountain climbing. I love the old rustic look of the hiking boots, also the choice of location to shoot added to the old, recycled theme, as I shot in my garage.

In photoshop, I experimented and gained good knowledge of using layers and overlaying several images while using the brush tool to erase unwanted elements. Personally, I think my final image is slightly darker than how I originally planned for it to be, and I think I had many images that I could have used in photoshop to overlay which would have added interesting highlights. In future I would love to experiment with light trails again and will take my knowledge forward into future shoots.

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Moving Image - Evaluation

Jack Daniels Advertisement 

I think I have accurately recreated the advert I initially chose. I have used several camera techniques, for example, zoom, dolly and pull focus, which shows I have gained knowledge on the effects of using these techniques. I have also used several compositional techniques- close ups, long shots and medium shots. I chose to experiment with several compositions to create diversity within my advert, and advertising my product in the best possible way meant to show it in different angles.

The mood and atmosphere within my advert is very cheerful and upbeat, due to both the filming and the ‘Christmassy’ music I chose (since the advert it is inspired by is a Christmas advert.) I think the short clips within the advert, for example, at the start where the ice cubes are placed in the glass, creates almost a sweet, positive advert due to the simplicity of it. 

During post production, I used Adobe Premiere Pro for the first proper time which took a short while to get used to, but after experimenting with different settings I became confident with it. I think the ending of the advert where I have edited in the Jack Daniels logo is really effective and adds to the simplicity of the overall advert.

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Moving Image- Final Advert

Ignore the off brand chambord and my alien fingers

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Moving Image- Plan

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Structure- Planning

(Strange order to post my structure files in but this was in drafts!)

I am planning to shoot my structure images at the Glasgow Science Centre. I have chosen this building due to the interesting, glass exterior which will reflect light, hopefully in very beautiful ways on the day I have chosen to shoot! I have chosen a bright, sunny day to shoot on, however I am still considering what time of day. I will be in Glasgow between 4pm-10pm, so I may be back and forth to the Exhibition Centre to get shots during daylight and golden hour. Permission is not required to shoot this building, however I will need to find out if it is possible to shoot some of the interior, as I think this could be an interesting edition to my exterior final images.

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Lost and Found- Evaluation

This project involved the creation of 2 different photoshoots, the first being a location shoot and then a product shoot. I then had to manipulate these two images together, placing the product onto the background to look as realistic as possible.

I think my location shot is successful, firstly due to the large depth of field used, showing the beauty of the environment I shot in. I think the location of the hillside with a visible path running through the foreground was successful, as my idea was to sit the ball somewhere along the path and create a leading line effect, which I think gives the composition structure.

My image of the tennis ball is sharp and completely in focus, however, I think I could have considered the exposure of it during shooting rather than having to try edit it during post production, as the ball is more overexposed compared to the background image. I did adjust the exposure slightly on photoshop, however the tennis ball is naturally a very bright object and I wanted to keep it as realistic looking as possible. 

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Structure- Research

Early Architectural Photography-

The above image of Tuileries Palace was captured in 1841 by Joseph-Philibert Girault.

House of the Modern Age, Park Avenue & 29th Street, 1936, By Berenice Abbott.

Seventh Avenue, looking south from 35th Street, 1935, by Berenice Abbott.

Photographers in the olden days, for example, Berenice Abbott, who’s work I admire, used a handheld Curt Bentzin camera.

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Structure- Evaluation Glasgow Science Centre

I think my 5 final images successfully refer back to the original brief. I am particularly happy with the reflections on the building which are caused by the lighting on the beautiful day I chose to shoot on. I think this emphasises the architectural interest on the building, showing the aesthetic and modernity of the glass structure. 

I also like the 4th photo in this display, as it was shot from a very interesting, different angle which portrays the building to be ‘flat’ and also really highlights the geometric style of the building. The bright lighting contrasted with the dark shadows on the glass gives the image definition and of course helps contribute towards an interesting final image. 

As of perspective control, I think I could have experimented with more drastic editing on photoshop, possibly experimenting with the vertical lines on the building, however in future shoots I will definitely consider using perspective control techniques a bit more visibly. I think my wide shot image shows a good understanding of perspective control

I would have also loved to shoot inside the Science Centre, however there was construction work taking place on this specific day- something I should have ensured would not be happening on shoot day however will learn for next time!

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Creative Industries

Creative industries are those based on a person’s creativity, skills and how talented an individual is.

The concept of creative industries was first recognised in Australia in 1994 where the government brought in a new policy ‘Creative Nation’ which was designed to encourage Australia to incorporate more IT facilities and opportunities within jobs and education in the digital media sector.

Advertising and Marketing are sectors in the Creative Industry. Job roles which refer back to the advertising market include Account Executive, Account Manager, Chief Marketing Officer, Art Director, Creative Director and Content Producer. International trade in UK advertising and market research services have reached a record level of £11 billion (2019.)

Arts and Culture is a competitive field. Job roles in the art industry could of course involve simply creating original pieces, selling them, promoting them to the public, displaying them in museums and galleries. 2016 statistics show that the arts and culture industry were responsible for £21.2 billion in direct turnover.

Design related jobs include graphic designer, interior designer, photographer, art director, and many more.

The fashion industry includes jobs such as fashion designer, textile designer, stylist/personal shopper, visual merchandiser etc. There was an estimated number of 171,000 UK jobs in the fashion industry in 2019. The GVA that the fashion industry brought in in the same year was £3.5 billion.

TV and Film job roles include director, producer, camera operator, sound mixer and editor. The global theatrical market was worth almost $42 billion in 2019. UK films earned $10.3 billion. 

Publishing job roles include editors, literacy agents, literacy scouts, production editors and marketers.

Music and performing arts is another part of the creative industries. Jobs that are in the music sector include record producer, studio sound engineer, booking agent, concert promoter and tour manager. There were more than 26 million visits to live music events in the UK in 2014, generating £924 million. Also, over 117,000 British people are employed by the UK music industry.

Games design and digital media job roles include graphic designer, games developer, applications developer, digital marketer and many more. Within the digital media sector in the industry, London has contributed £1.4 billion of GVA to the UK economy.

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Moving Image- Advert Research

1. Snickers- Mr Bean advert

https://youtu.be/qIVDxL2lgN4

This advert is displayed on TV. Moving image techniques in this advert include dolly and pull focus. This advert is successful due to the humorous characters in it, making this advert enjoyable for viewers to watch. It communicated the brand Snickers very well- it didn’t show the product until towards the end of the advert, keeping the viewer curious throughout the advert wondering what it is advertising. The ending of the advert suggested that Snickers gives you energy and really made it out to be a very special, powerful product.

2. Adventures In Imagination: M&S Food

https://youtu.be/PZ4pctQMdg4

This advert was created for TV use. Moving image techniques in this advert include time lapse, which shows the quick process of cooking their products. Pull focus is also seen in a few scenes within the advert. This advert is so successful due to the simple structure. The whole advert is based off of their food, creating a consistent, easy watch advert. All the food within the advert also looks very appetising, which will encourage viewers to buy their products. 

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Moving Image

Camera Movements

Panning is a camera technique which is used to capture motion blur whilst conveying the movement of the subject.

Tilt shift is the technique in which the perspective of a shot is altered by the image sensor on a camera. It can be used to create illusional perspectives, often used to make images appear much smaller.

Zoom is of course used to make your subject appear closer to the lens than what it really is. However, zoom blur in moving image can create a dramatic movement effect on an image.

Tracking is the technique in which the camera is physically moved sideways, forward or backward in a scene. It shows movements of a subject realistically.

A dolly shot adds depth to a scene. It is the technique in which the camera cinematically but smoothly zooms in and focuses on a subject, often in a dramatic manner. It is often used to display emotion on a character or emphasise an important scene.

A pull focus shot is a technique in which the subject which is being focused on changes while being filmed.

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Stop motion Research-

After researching DO’S and DONT’S within stop motion, I have came to a plan of how I am going to create my short video.

Rules for Stop Motion...

1. Don’t bump the camera! Don’t move the camera or your set will be ruined and will be difficult to get back on track.

2. Don’t change your camera settings!

3. Don’t alter your lighting.

4. Do take test shot pictures.

5. Do take more shots that you’ll probably need.

Equipment-

- DSLR 

- Tripod

- Soft light box- may use this, as natural lighting may create unwanted shadows across my composition  

- my subject matter- fruit

- editing software

This article really helped me understand the process of stop motion and how to achieve 15-30 seconds of smooth movement. 

https://www.masterclass.com/articles/how-to-make-your-own-stop-motion-animation#how-to-make-a-stop-motion-animation