SEO Specialist & Tech Enthusiast

technians.com

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Hire AR Developer - FTECHIZ

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Chrome is a cross-platform web browser owned by Google. It is a common platform used by millions of people daily for browsing purposes. Having support with extensions, Chrome makes the best browser on the desktop. Chrome Web Store has many add-ons that range from increasing your social media experience to enhancing productivity. But, installing many extensions on your browser would also create a problem. Chrome extensions manager helps you to quickly add and search for any job from any web page. When many SEO extensions execute in the background, the Chrome performance can slow down.Any Digital Marketing Company Gurgaon can help you in this.

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Best Local SEO in Gurgaon -Technians

Looking for Local Search Engine Optimization Services? Technians is a best local SEO company in Gurgaon, Delhi, Noida provides local SEO services in India

Technians provides best Local SEO in Gurgaon for businesses having their presence locally or globally.

They provide business a reach at the new heights which one can unimagined.

Get explore the new heights of Local SEO with Technians.

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Technians is a Digital Marketing Company in gurgaon Provides Internet Marketing Services. We are best digital Marketing agency in Delhi, Noida, India

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7 Popular Alternative To WordPress That Are Useful In 2021

WordPress is the most general open source Content Management System widely used by roughly 75 million websites. WordPress is unrestricted to use, install and upgrade. Many templates and plugins have an easy and simple interface that decreases the development cost and the time for deployment. A WordPress Development Company in Gurgaon will suggest you in this. WordPress initially originated as a blogging tool, is executed on MySQL database and PHP. The design elements are indicated as themes as content and design are distinct. Users require installing a new theme to get a new design without touching on the content. However, WordPress is not only the publishing platforms and there are many alternative to WordPress. Few reasons for WordPress to be popular are:

It is the most common Content Management System in the world.

It is an open-source that is open to any expansion.

WordPress is highly customizable for flexibility with its flexible framework.

Anyone can use it, not only designers.

It carries a lower set up and maintenance costs.

Many WordPress competitors can be used for your website creation. Each of the alternatives for WordPress is unique and have their advantages and disadvantages. You should analyze the various possibilities while you decide on the various available WordPress competitors. Any custom website development company can help you in this.

In this article, we will converse the best WordPress alternatives that are available in the market.

Constant Contact Website Builder — A top alternative to WordPress, Constant Contact Website Builder helps to design a custom-designed website in a few minutes with the support of its website builder. It is an AI-powered website builder and is fast to create a website. The process involves answering a few questions and this website builder builds a personalized website for your business. It also includes relevant images on your website and the recommendations to include good content. This website builder is easy to update and to include new pages or sections later.

You can modify your website as much as you like and need not bother about breaking it as the website builder’s built-in design security makes sure that your website always looks good on any device. This website builder creates a website using drag and drop that is mixed with a guided AI wizard to complete the creation of a custom website by including various images. This website builder helps you to get started to create a blog for free, or a business website, or an online store. This platform has many in-built tools like a logo maker, a proficient stock photo library that has more than 550,000 images in it. The paid version of this platform has a few extra features that provide you like a free SSL certificate, domain, and branded email address.

HostGator’s Gator — Also regarded as an alternative to WordPress, Gator is a popular website builder owned by HostGator. It is one of the best WordPress alternatives in the world for website creation and is good with the process of creation. This website builder has ready-made website designs where you can customize using a user-friendly option of drag and drop in it. Even a beginner for website creation can use it easily and can familiarise with it at the first go. It also provides a one-stop solution for all your web hosting requirements. Gator’s starter and premium plans are ideal to create a website for small businesses. You will require their eCommerce plan to include a shopping cart and other available features of eCommerce. Its plan also includes a free SSL certificate and a free domain name. It’s web hosting requirements that the platform provides are the following:

Domain Name Registration

Shared Hosting that is ideal for basic blogs and websites

VPS Hosting that is ideal for high-traffic websites

Dedicated Servers that are ideal for a high-traffic website and custom applications

This tool helps you to get your website online. It assists right from domain names to inexpensive hosting plans; you get all that you require to set up a website. Using the following steps below, you are good to go with your website:

Select a Web Hosting Plan

Select a Domain Name

Upload your website files

Domain.com Website Builder — Yet another alternative to WordPress, Domain.com provides an easy way to make use of drag and drop website builder for small business. This website is used to develop a blog, website, or even an online commerce website in just a few clicks. This platform has many beautiful design templates to start with and can be easily customized to match your requirements with the assistance of an easy interface of drag and drop. This WordPress competitor has all the important features of a website like eCommerce functionality, website analytics, facility to include a blog, and a free SSL certificate that has all the plans. Every plan has the following features:

Customized layouts to have total control of the overall designs where you can be sure that your website is yours.

Blogs to have fresh content always and to keep your customers involved always.

Social media sharing to keep your social followers updated always with the latest happenings.

Free SSL certificate to keep your data secured using the industry-standard security protocol.

Facebook integration that helps you to connect the current Facebook store to your website.

Lead capture forms used to collect leads and visitor’s mailing lists.

Search Engine Optimization to guide a customer to get into your website.

Free hosting where there is no extra amount charged.

Contact management where you can enjoy having all your contacts from one database.

Expert support to guide you when in need to keep your website strong.

Unlimited storage so that you need not worry about your website size.

Mobile optimization that would make your website to be easily seen on any device.

BigCommerce — Yet another alternative to WordPress is BigCommerce, that is used to create websites for online stores. This platform helps you to set up your store, place your products, and earn money through your website. This platform has many built-in features, data tools, and much more. This is an ideal alternative to WordPress for large or fast-growing businesses. This is a fully loaded website builder for online stores having the option of drag and drop tools and wonderful templates for your online store. This platform also helps you to include many payment gateways in your online store like Stripe, PayPal, Amazon Pay, etc. This platform does not charge any amount for any transactions over the platform. Using BigCommerce you can include unlimited products, check your store performance and make use of its built-in tools to optimize conversions and to boost sales. It can also be integrated with WordPress so that you can make use of BigCommerce for your online store and WordPress for website content. The features of BigCommerce are:

Fast-track your business growth

Excellent security and support

One hub to sell everything

Shopify — Also regarded as an alternative to WordPress, Shopify is an ideal platform to build an online store. It provides easy tools to create an online store. Using this platform, you can sell various products and accept payments. This platform comes with a simple setup with which you can easily set up that would help you get started with your online store. This platform has built-in templates, many integration options, and apps. This platform has the following features:

Excellent Themes That Are Customizable And Responsive — Using this platform you can have complete control over the look and the feel of the website that is being created and design skills are not required. Also, you can choose the layout, colors, and content.

Low Pricing — Whether you sell on any online platform, be it social media platform, or in-store, this platform covers all that. You can start to sell in less amount per month.

Trusted By Many Businesses Across The Globe — This platform handles everything right from marketing to payments, and to secure checkout of the orders and shipping as well.

Weebly — Also the best WordPress alternative, Weebly allows you to get access to custom web page designs and various tools for website creation and to increase your business scope. You can build a free website where you can discover and increase your customer base. This is a completed hosted website builder. Using Weebly you can create your website using pre-designed templates and the drag and drop option of the website builder. You can succeed using the right website builder right from start to the growth. You can perform the following with this platform:

Get Going — Get guidance for all steps on the ways to build a website and launch it with the specialized starter guides and planning tools.

Get Online — Go online and discover with a professional website. You can easily customize with Weebly website builder.

Get Selling — This is a powerful eCommerce tool that would simplify order management, payments, and shipping.

Get Growing — Using this platform you can get new customers with integrated marketing tools that come from Facebook ads to many automated email campaigns.

Whether you start an online business from the beginning or to take your business online using this platform, business owners would prefer to create websites that the customers would love to visit and shop. The website builder’s powerful tool would make it easy to create a specialized and mobile-friendly website that would help you to grow your business using various marketing techniques and advanced analytics. The platform also helps to handle the manual irritations of executing a successful online store by providing a simple solution for shipping, inventory management, and taxes. Image 6 shows the platform.

Wix — Also regarded as an alternative of WordPress, Wix is a hosted website builder and provides a restricted free version of this platform for a small business website. Both the free and the paid versions have a pre-designed template where the users can update using a drag and drop website builder. This platform also supports creating an online commerce store by using its paid plans that would allow website owners to receive online payments through various channels like PayPal, Amazon Pay, etc. This website provides you the flexibility and freedom to create the websites that you require. You can design superior quality websites. Whether you promote your business, project your work, open your store or initiate a blog, all these are possible using the Wix website builder. This best WordPress alternative has the following feature:

Fabulous Templates — You can choose from its various templates available for your business.

Total Design Freedom — You can design your website in the same way that you prefer using its drag and drop option.

Industry Leading SEO — You can follow your personalized SEO plan for the audience to get access to the search engine.

Mobile Optimized — You can also design a mobile-friendly website using this platform.

App Market — You can manage your website and increase your website using the various powerful web apps.

Advanced Design Features — You can make use of advanced design features like animation, videos, and scroll effects.

Limitless Fonts — You can make use of many available fonts from this platform.

Scroll Effects — Using this platform you can add dimension to your website like reveal, parallax, zoom-in, or fade-in scrolling.

Media Galleries — Using this platform, you can display images, text, videos in a beautiful layout.

Conclusion

Through this article, we had looked at a few alternatives to WordPress that can be used as an excellent website builder.

Source: Technians Blog Alternative to WordPress

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Professional Web Design services in gurgaon providing Creative and Responsive Website Designing company in delhi, gurgaon, Noida & India.

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SEO For Startups: Ways To Expand Your Business

According to Moz “SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results”. This is vital for any business with an online presence. A well-optimized website is bound to attract more traffic. Which means more prospects converting into loyal customers. 

This method takes into consideration the Google algorithm, how they use their bots to crawl the web and gather relevant information. This convention of optimizing websites to garner more attention was used since 1990. Since then this method has caught the attention of every website owner. Everybody wants a top spot in the Google search. Ever since SEO has developed into an integral part of digital marketing strategy.

Why Is SEO Important?

Just think about having a business with top-notch quality goods. But the caveat is that your enterprise is in the middle of a jungle. There is no way for any person to buy products from. The quality of products at display does not matter here. Your sales will dwindle for sure.  This is the same in Digital Marketing. Having a website with all the bells and whistles but neglecting SEO services from an agency like Seo Services in Noida is not good. If your page does not rank on the first page of Google search, then you have lost the importance of SEO for Startups.

Why Are They Such A Big Deal For Business Startups?

1. Embodying Trust And Quality

Google uses artificial intelligence and machine learning to understand every website based on user behavior. So, if your website ranks higher, the more it will be trusted by prospects. Google lays much emphasis on the quality of a website. So automatically getting ranked higher assures a good user experience.

2. Bringing More Traffic

To outclass your competitors and be more visible in web rankings, traffic is paramount. An essential SEO strategy will make sure this becomes a reality. Search Engine Watch claims that almost 33% of clicks go to the number one position in Google search.

3. They Are Cost-effective

Boasting about the outcome only attained by shelling out thousands of dollars on paid advertising is one thing. But with the availability of many free and cheap SEO tools, respectable ROI is obtained. They can save a lot of money which startups will find valuable.

4. Helps Bring More Customers

A startup company obviously will not have a huge fanbase following them right from the get-go. They have to build it from scratch. This is where SEO for startups comes in clutch. By making sure your website ranks high and is easily discoverable, it is only a matter of time before customers come galore.

5. Better Customer Retention

A well-optimized website depends on how original and appealing it is. This has two benefits in itself.

Getting     more backlinks from authoritative websites hence increasing our overall     ranking.

Customers     who are already in will be reluctant to leave because of the quality your     website boasts.

SEO is important to startups. They cannot afford to lose customers. Bleeding customers will result in low morale inside a business which is not a good look on us, in front of other prospects.

6. Long-lasting Effect

The SEO importance will guarantee a long-term yield. That does not mean you should take off your leg from the gas pedal. SEO will always need attention because it is dynamic. But once your page tops Google search results, it will automatically get more quality backlinks. So, this is an investment-worthy of your time.

7. Benefits Can Be Accounted Easily

SEO has loads of benefits. But the cherry on top is that you can keep tabs on every single aspect of your campaign. Simple tools like Google Analytics give valuable insights about referrals, broken links, etc. So if something is going wrong that is hurting your website, you will find and sort it out immediately. There are other best free SEO audit report tools that you can take advantage of.

8. Leaving Competitors In The Dust

The thing about a startup business is that there will always be people before you. But investing some time and resources into an essential SEO strategy will change that notion for good. Ranking higher than them is the holy grail for the business owner. This will drive more customers to your site and increase conversion rates more than your rivals.

But you cannot afford to rest. Always stay updated with recent SEO trends and keep hustling. If not, the competitors you left behind will catch up in no time.

9. Boosting Brand Awareness

With a good domain authority, our site is bound to rank higher. So if someone searches for something relevant to your website, it will show up in SERPs. This throws light on your brand. People are more likely to click on your brand and visit your website in the future for sure.

10. Making Irresistible Offer Announcements

Quality and up-to-date content are the pillars of a well-optimized website. Keeping your website fresh with new content, amazing deals and offers will only result in a bigger sales figure. SEO importance is like a domino effect. Helps with the website ranking and all the other goodies follow.

Recipes For A Successful SEO Strategy

1. Keyword Is Key

This is an unwritten rule when it comes to the importance of SEO for startups. Google processes queries of people and based on the keywords, pulls out results. So choosing the right keywords will make a whole world of difference. We should not mix this up with keyword spamming. Google is completely against this practice. The penalties are not worth the risk.  Using an SEO proxy to improve your keyword research is another trick. This is because of the anonymity it offers while on the hunt. This has some neat advantages. Avoiding bans is one of them. The anonymous nature it provides will give us the freedom to stay in the dark while scraping for keywords. Using a proxy will always guarantee good network speed.

2. Different Is Always Better

It is of significant importance to create something new, something that stands out from the crowd. The content should not be compromised in any areas especially in delivery and information it is packing. Good content is guaranteed to get tons of backlinks.

3. Having A Reasonably-sized URL

The URLs in your websites should be easily crawlable by search engines. So having a format that sums up exactly what your website is about is advisable. This enhances the chances of your website being found by users if they search for the right keyword.

4. Always Keeping An Eye On Your On-page SEO Rating

Using a proper tool like Ubersuggest can provide valuable outputs about how well your website is performing. It will point out any broken links or critical errors that need your attention. Paying close observation to things that require fixing will help your website ranking.

Things To Be Avoided

1. Getting The Content Wrong

Content can catapult your websites. But on the other hand, they can also derail your entire SEO campaign. Having one name for a title and providing irrelevant content will be met with harshness from Google. Misleading your audience will do no good and should be avoided.

2. Missing The Right Audience

Sometimes the content will be of the finest quality. But it will not be earning any links or improving on the SERPs front. This is because the target audience is wrong. Google makes sure that the person behind the keyboard typing in a query finds what he wants. Therefore, SEO for startups becomes so important as pitching to the right audience should be done without any trade-off.

3. Not Staying Updated In The Game

SEO as mentioned before is a dynamic field. The things which worked today will not work tomorrow. The techniques that worked wonders for one website are not guaranteed to produce the desired results for another website. This is why always keeping yourself educated about new things and trends is very important. It is essential to stay ahead of the pack instead of chasing them.

4. Slow-loading Websites Are Despicable

Yes, the inclusion of ads in your website can profit you. But only to some extent. This has grave consequences on your website ranking. More the ads, the more time it takes to load the page. So keeping it to a bare minimum is advisable. Also adding pictures of high quality and not optimizing is another culprit which slows down the loading time to a crawl. Websites like this won’t fly well with Google.

5. Buying Links Is Digging Your Own Grave

Google has made it clear in their webmaster guidelines that buying or selling links is a punishable offense. This technique is lazy on one’s part if one appreciates link schemes. Indulging in such behavior will result in facing the wrath of Google. That is never good for your website. This usually results in the website in question being removed from the search engine.

Final Thoughts

No one can ignore the importance of SEO for startups. The effects it has on a website are jaw-dropping. The digital marketing space is getting crowded by the day. This means only the person with the latest strategy can outclass their opponents. At the end of the day staying one step ahead of the competition is everything. A well-executed SEO is a golden ticket for this to materialize.

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Complete Seo Services in India include your Brand, Keyword, On Page Off Page, Content Marketing, Technical Seo, Scheme Markup, Audience Building and Link Earning Strategy. Complete SEO Services under one Roof by Technians

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Complete Seo Services in India include your Brand, Keyword, On Page Off Page, Content Marketing, Technical Seo, Scheme Markup, Audience Building and Link Earning Strategy. Complete SEO Services under one Roof by Technians

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Web Development Trends to Follow for a Successful Web Application

A website becomes the first point of communication for all the business. A successful business lies in its responsive website that caters to all the requirements. The modern world is dynamic with new technologies coming up daily. Using these trends, businesses stay abreast in the market and engage more with users.

If you own a website or planning to set up one, see that you follow the latest web development trend so that your website is always updated with the latest technology. Maintain a well-experienced web development team to develop and maintain your website. You can also get in touch with a company providing services of web Development, Cloud Application Development Gurgaon that creates the right web application that is apt for your business.

In this article, let us discuss the web development trends 2021, which gives you pointers for a well-established web application.

1)      Progressive Web Applications (PWA) – On top of the web development trends 2021, is the PWA. It is an app built from various web technologies like HTML, JavaScript, CSS, etc. Most of the websites are PWA. In the case of a native app, they are built for a specific platform. But, PWA can be executed in the browser, once they are on the home screen it works like a native app. Also, PWA provides a greater engagement. Push notifications are used to re-engage with users. PWAs can be easily found using search engines and more responsive that is compatible with any screen size.

2)      Artificial Intelligence (AI) and Bots –

Yet another web development trend is the usage of AI and bots. It can understand data, collect, and solve various issues. AI and bot are upcoming domain and most influential technologies that shape web development’s future. AI-based communication has become popular and hence is considered one of the web development trends 2021. These days, on most websites you can see many virtual assistants like Cortana, Alexa, Siri, etc., and AI chatbots.  Using these technologies, many businesses can engage with human interaction thereby increasing digital customer experience. AI chatbots help many businesses with faster operations. If you are not using AI chatbots, assess your existing workflows to find if there is a way to adopt AI and bots. Most of your current business operations can be automated to replace the human touch in it. Implement the AI-driven analytics tools to your marketing campaigns to find out a few uncovered insights about your customers. AI chatbots help to answer various queries.

3)      Serverless Architecture – Due to the Covid pandemic, many businesses have expanded to cloud applications. Hence, this is another web development trend that web developers should take care of. Web, being the most rapidly evolving domain, has adopted the serverless architecture. The various advantage of serverless architecture is:

a.      Cost-effective

b.      Designated maintenance

c.       Increase in scalability

d.      Faster market

With serverless architecture, it means that web programmers develop and execute web apps without having a server. However, apps build on serverless architecture are executed on cloud-supported servers.

4)      Voice Search –

Voice search is another web development trend 2021. In the earlier days, information and searching are all about text. But, in the current day, many internet users prefer to communicate using audio. Hence, web application makes use of speech and audio interpretation. Voice search is fast-moving web development trend. Hence, web development technology stresses the need for website voice optimization. For businessesthat are the fast movement of technology, implements voice search with their digital products. Voice search technology saves time and a user can easily order products. It also acts as a customer behaviour analytics source.

5)      Single Page Applications (SPA) – One of the recent web development trends is the single page applications, a JavaScript web application. SPA avoids loading HTML pages from a server, each time a request from a visitor comes. As a substitute, SPA loads only markup and data that dynamically renders to a single web page. This technology enables users to browse like a single page throughout their stay on the website. A few examples of SPA are Facebook, Gmail, Twitter, etc. A few benefits of SPA are:

a.      Increase in performance

b.      Simple and streamline development

c.       Increase page loading time.

6)      Motion UI –Yet another essential web development trend is the motion UI, where it falls within the web product design. Web design is all about attractive images and text. It should have intuitive and responsive interface that attracts users. Web developers should perform extensive research to implement motion UI. Having this web development trend, increases the conversion rate easily. Users quickly browse through various websites and hence stays in a designated website for very little time. Motion UI helps to grab user’s attention soon. It is an influential front-end library to create animated UI elements. Motion UI also helps to increase the web app rankings.

7)      Blockchain Technology –

Yet another web development trend and quickly emerging technology is blockchain technology. Blockchain technology offers a two-sided transaction, meaning that a decentralized distributed network verifies each transaction. With this check, you can be sure what data is clear and verified. The various benefits of blockchain technology are:

a.      Decrease the expense in financial business.

b.      Reduce the number of transaction contracts.

c.       Increases the cash flow.

d.      Secure data.

e.      Secure transactions.

f.        Higher interactions among web pages.

8)      Mobile-friendly Website –People are on mobile most of the time and having a mobile-friendly website is essential for any web application. Yet another web development trend 2021 is having a mobile-friendly website. The world sees an increase in mobile usage and this technology is essential for any web application. Every website element must align itself to any mobile device. It means that the text must be easy to read, easy clickable clicks and navigation, and readable content. Mobile-friendly website has increased in user experience and it also ranks higher in search results.

9)      Internet of Things (IoT) –

Also regarded as a web development trend 2021, IoT, has drastically transformed education, healthcare, management, and communication. The majority of world’s population uses the internet and many businesses have transformed into a digital mode of operations. Due to the increased usage of the internet, IoT emerged. It connects appliances and various devices to internet. Using IoT many devices can be accessed using the phone. Devices connected using IoT create continuous data transferring. It creates a personalized experience, thereby allowing companies to provide engaging services to the users. Using IoT, web applications can experience advanced communication between various operational modes and website layouts. The various benefits of IoT are:

a.      Reliability

b.      Scalability

c.       Security

10)  API First Development – As the technology domain keeps coming with new applications, there is a need to connect all these technologies. API is seen in various web interfaces, IoT devices, and many software tools so that it can be connected. Initially, developers focused to develop the product and then connect them with other devices. However, these days developing API first design allows the development team to interact easily and work in parallel. Developing API first design reduces the app development cost and reaches the market soon. It also enables new interfaces to be a potential channel for content delivery. So, ensure that you develop all custom applications using API first design and place its appropriate API documentation for developers so that they understand how to connect with various applications.

Conclusion

In the current era, many web development trends transform business operations and their interaction with the client. It increases user engagement and businesses can be competitive.

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