Lookbook for AW12 collection "Juchitan". Created by Laura Jeans da Silva.
She says, "Juchitan, is one of the most purely indigenous communities in Mexico, and unlike the rest of the country, where men are distinctly dominant, the Juchitan region of Mexico has a matriarchal society where the women ‘are economically, politically, and sexually independent and have been idealized as a source of national strength’ for centuries.
Using the hauntingly beautiful photography series Juchitán de las Mujeres by Graciela Iturbide , which manage to perfectly portray the regions ‘Catholic traditions intertwined with pre-Hispanic rites and superstitions, showing a culture in constant flux’1, this fashion collection aims to explores the unique and powerful, Half Zapotec, half Catholic culture and matriarchal society of Juchitan, and in doing so, capture its contradicting attitudes towards sexuality, ritual, death and the role of woman.
Just as these "big, strong, politicized” women form the back bone of this society, they also form the back bone and initial starting point to the construction of the garments."