APAGOGIE ORDINAIRE

Archiving wonders - art, travel, marketing, neurobiology, productivity, lifehacks, architecture, design and entrepreneurship. Author: Remi Lefevre

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Rebranding of Spain's national postal service, Correos (2019)

Spain’s national mail service, Correos, has a long history and continues to serve millions daily. Its rebranding by summa: in 2019 brought a fair amount of controversy, as it often does in such a high-profile work.

Looking closely at the sizeable brief including a full-blown visual identity with logo redesign, visual applications, full touchpoint rework, custom typeface, custom patterns... and the budget spent - EUR 139K -, it actually sounds very reasonable. However, it’s easy to focus on the slight tweaks to the logo, rather than the body of work in its entirety.

Not to mention the bonus points for the trap video announcing the changes to the public

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I watch and write a lot of presentations at work. I also spend a reasonableamount of time learning, and relearni...

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Re| Heritage by Madison

It’s 2019. Chef’s Table hits season six, 'diversity' is the word on every organisation's lips and in China, coffee drinking is on track to overtake tea for the first time. How do you help foodies rediscover the influences that shaped their palates?

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Tetrapharmakos - Wikipedia

The 4 core principles of Epicurean philosophy:

1. A happy and eternal being has no trouble himself and brings no trouble upon any other being; hence he is exempt from movements of anger and partiality, for every such movement implies weakness

2. Death is nothing to us; for the body, when it has been resolved into its elements, has no feeling, and that which has no feeling is nothing to us.

3. The magnitude of pleasure reaches its limit in the removal of all pain. When pleasure is present, so long as it is uninterrupted, there is no pain either of body or of mind or of both together.

4. Continuous pain does not last long in the body; on the contrary, pain, if extreme, is present a short time, and even that degree of pain which barely outweighs pleasure in the body does not last for many days together. Illnesses of long duration even permit of an excess of pleasure over pain in the body.

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(via Paris Mayor Pledges a Greener '15-Minute City' - CityLab)

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The original, zero-emission glasshouse: the 16th-century fruit wall

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Wash your hands

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Neri Oxman on the fundamentals of her practice at MIT Media Lab

It’s in the second season of Netflix’s documentary on design practitioners, Abstract, that Neri Oxman appears.

In the episode, she tells the story of her practice mixing fundamental school of thoughts, from art and science to design and engineering, and how she sees them crossing paths naturally.

As a leader of the Mediated Matter research group at the famed MIT Media Lab, she is notably known for experimenting with bio-architecture which focuses on growth rather than build. A trained architect, doctor and engineer, she goes beyond traditional fields to create solutions which blur the lines of the possible.

One of their latest projects, Aguahoja, just won the Dezeen Award for Design of the Year

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Reimagined visual identity for the World Chess Championship in 2018 got a heated press coverage.

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Portraits from the National Senior Games by Humana

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Reebok taps Cardi B for trippy new spot

Commercial is third in ‘Sport the Unexpected’ campaign.

The "nailed it" line taps into pop and trap culture with just a touch of alt-glam, while still making the shoe an unwanted hero of the spot. Brilliant.

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Stop Running in Circles and Ship Work that Matters

The ultimate guide (and toolkit) to product management by Basecamp founder Ryan Singer

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How to ask for help -- and get a "yes" | Heidi Grant by TED Talks Daily

https://player.fm/1wgLfS #nowplaying

3 great insights on how to ask for help "properly":

1. be specific about what you want

2. don't apologise for asking,

3. share the results of that help when given.

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The death of the calorie: how the end-all of food units is outdated in pretty much any possible way

Our understanding of modern food is mostly based on a 1890 study which enshrined a relatively unknown unit - the calorie - as the best way to count food-related energy intake and expense.

The only issue? We're still counting calories following that method, and it's far from being the end-all answer it was made up to be.

Read the full article on 1843 - The Death of the calorie - it'll change the way you shop.

"You absorb fewer calories eating toast that has been left to go cold, or leftover spaghetti, than if they were freshly made. Scientists in Sri Lanka discovered in 2015 that they could more than halve the calories potentially absorbed from rice by adding coconut oil during cooking and then cooling the rice."

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How to analyse a strategy using 5 principles from Sun Tzu's Art of War

Purpose is your moral imperative, it is the scope of what you are doing and why you are doing it. It is the reason why others follow you.

Landscape is a description of the environment that you’re competing in. It includes the position of troops, the features of the landscape and any obstacles in your way.

Climate describes the forces that act upon the environment. It is the patterns of the seasons and the rules of the game. These impact the landscape and you don’t get to choose them but you can discover them. It includes your competitors actions.

Doctrine is the training of your forces, the standard ways of operating and the techniques that you almost always apply. These are the universal principles, the set of beliefs that appear to work regardless of the landscape that is faced.

Leadership is about the strategy that you choose considering your purpose, the landscape, the climate and your capabilities. It is to “the battle at hand”. It is context specific i.e. these techniques are known to depend upon the landscape and your purpose.

(via On being lost – wardleymaps – Medium)

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100 charts on the characteristics of “super founders” at the helm of successful start-ups and scale-ups

Ali Tamaseb compiled this most excellent series of graphs and data points on some of the most successful founders and start-ups. These are only a taster. Check the whole article and analysis out!

My favourite one is perhaps the study of what are the most common client needs addressed by these firms. Productivity, money-saving and convenience top the charts, going in the direction of solving for the higher end of the Maslow pyramid.

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Scott Galloway Says Amazon, Apple, Facebook, And Google should be broken up

As Elisabeth Warren announced her platform for the Democrat nomination for 2020, she said she would work towards breaking up the 4 big American tech companies (Amazon, Google, Apple & Facebook).

This late 2017 talk from L2′s founder and NYU Stern Professor Scott Galloway explains in details his rationale for a similar measure. It’s pretty damning.