My Corner of the Blogiverse

[robertgriffin]

The NFL: A Brand in Crisis - How the Powerhouse has Lost its Way

The NFL: A Brand in Crisis -- How the Powerhouse has lost its Way #Brand #Crisis #NFL #Football

The NFL has been one of the most impressive brands of the last 40 years.  But today, the NFL is a brand in crisis.  According to License! Global, they have consistently ranked in the top 20 since 2010.  The rankings focus on an annual compilation of retails sales worldwide.  Superbowl XLIX — where the Patriots beat the Seahawks — was watched by 114.4 million people.  Even with ratings down, the…

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[robertgriffin]

Marketing News: LinkedIn Top Content and Twitter Gets Character

Marketing News: LinkedIn Top Content and Twitter Gets Character

Some pretty cool stories all in one place.  Lots of great tips that are martech related:

This week’s top digital marketing news featuring LinkedIn users’ preferred content, Twitter adds characters and Apple goes with Google.

Source: Marketing News: LinkedIn Top Content and Twitter Gets Character

Very interesting move by Apple, and the update from Google has some interesting behavioral research…

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[robertgriffin]

Instagram Lovers Rejoice

Instagram Lovers Rejoice! You CAN post directly from the desktop. #digital #tipsandtricks

Posting directly to Instagram from your PC is possible!  This has been one my biggest gripes with our friends at Instagram.  The odd lock-down they had in place made it difficult for you to post directly to the Instagram app from within the desktop PC environment.  After some searching, I found the way to do it.  I hear there is a way to do this within Safari, although I have never tried it. …

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[robertgriffin]

Need a digital marketing strategy?

Need a digital marketing strategy? I can help! #digital #martech

I can help!  I just took on a project to review and overhaul the digital content for the Endicott Performing Arts Center (www.endicottarts.com).  It will offer a pretty exciting outcome, so stay tuned.  

Now, in the interest of full disclosure, not only am I a board member, but I have had the pleasure of two children with extensive performing experience there in past years.  That said, I was only…

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[robertgriffin]

The Best Model Ever? A Framework for a Go-To Market Strategy

Best Go-To Market Strategy Ever? #marketing #sales #effectiveness

There are plenty of models out there for determining the proper approach for a sales-first or marketing-first strategy.  For a startup or a business undergoing a transformation those decisions may not be as clearly defined as one might think.  I have been looking for a simplified model with some straightforward examples to help better explain and define a process that a business might go through…

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[robertgriffin]

Thoughts and prayers for all those in the path of #hurricaneirma #hurricaneirma2017🌀

[robertgriffin]

Obituary for the Death of Common Sense

Obituary for the Death of Common Sense #OldieButGoodie #StillRelevant

For many years, this piece below had been attributed to George Carlin.  According to this post from Snopes.com, it has been misattributed.  I enjoyed it when I read it a few years ago, and was reminded of it recently by a friend of mine.  Snopes details the origins, and I have decided to reproduce the it here, with proper attribution.  It’s a bit dated, but some of the concepts still apply today.…

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[robertgriffin]

20 Things I have Learned about Leadership

20 Things I have Learned about Leadership #MyJourney #Leadership #Learning

Let me start off by saying that I am no “expert” on leadership.  I’m no subject matter expert or thought leader on the topic.  Like many in management, I have not spent as much energy on studying aspects, theory or best practices of leadership as I would like.

It’s on the to-do list.  

I’ve had a bit of time to reflect on it, and decided I wanted to share what I have learned — about myself, from…

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Had a little fun with the slo-mo camera @Hersheypark this week. (at Hersheypark)

[robertgriffin]

Geese sunning on the park green. #nature #Binghamton (at Otsiningo Park)

[robertgriffin]

It is amazing what you find randomly in nature. #nature #colors

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Sunset on the Chenango. #Binghamton (at Holiday Inn Binghamton Downtown)

[robertgriffin]

The Best Cell Phone You have Likely NEVER Heard Of

The Best Cell Phone You have Likely NEVER Heard Of @oneplus #getOne https://goo.gl/FXZsz3

It is the best you have never heard of if you are not a techno gadget geek like me.

Recently, my Motorola Pure Edition (2015) died a rather incomplete death.  After just over a year, both the camera and Bluetooth began doing some really weird things.  It almost made the phone unusable for me.  I need both my camera personally and professionally, and Bluetooth is critical to so many things I do.

S…

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[robertgriffin]

Had a great time at the #atp #tennischallenger in #Binghamton. Great seats and a beautiful day. (at Recreation Park)

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Scouts on the lake working on their sailing skills.

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You just don't see these in the middle of the road every day.

[robertgriffin]

My version of camping, Taj Mahal style. (at Camp Tuscarora)