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Installation View of Audi Interactive Wall As a Content Producer at Imagination, I led the production of video content for the 2024 edition of Auto China, working with clients including Audi, Ford, Lincoln, and Genesis. I managed the entire production process, coordinating with video and motion design teams based in Germany and Australia while overseeing internal and external stakeholders. This included creating content treatments and collaborating with the Creative Director for feedback and refinement, capturing and tracking all content needs, developing comprehensive delivery plans, aligning visual treatments with design updates, and coordinating with various departments for a cohesive and impactful final product, seamlessly integrating content workstreams into the overall creative strategy. In the clip above, titled Installation View of Audi Interactive Wall, this “takeover wall” was developed for Audi's booth at Auto China 2024. The installation highlights key aspects of their brand, including their leadership in winter sports and their partnership with FC Bayern Munich. Viewers can select any "Audi Moment" from the video, pose in front of it, and walk away with a personalized souvenir photo.

Installation View of Audi Charging Station 

This interactive video installation, designed to look like a charging station, allows viewers to activate the video using a gas pump handle. The installation underscores Audi's extensive network of charging stations across China, emphasizing accessibility and convenience. Creative Director: James Worsham Motion Designers: Fabian Kalf, Don Lim Client: Audi

Installation Mock-Up of Genesis Opener I created the treatment for this 30-second opener for Genesis's press conference at Auto China 2024. This involved conceptualizing the video's structure, supers, and visual elements, which were then refined by the Creative Director. My work ensured a polished and impactful presentation that effectively communicated Genesis's brand identity of "Athletic Elegance," enhancing its brand affinity. Creative Director: James Worsham Video Editor: Raechel Harding Motion Designer: Don Lim Client: Genesis

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As the Video Producer for Auditoire, I spearheaded a two-part project for Polestar, the Swedish automotive brand. The first part involved organizing a teaser event at Tank, a local art museum, leading up to the highly anticipated Shanghai Auto Show 2023. I managed the timely organization and delivery of video files for three site-specific projection mapping artworks showcased at the event. My responsibilities included facilitating and streamlining communication channels among the client, the commissioned artist studio, and multiple agency partners. My work ensured the event ran smoothly, contributing to Polestar’s objective of showcasing its innovative brand identity through cutting-edge art, enhancing its appeal to a sophisticated and environmentally conscious clientele. The second part of the project focused on the Shanghai Auto Show 2023 itself. I collaborated with a Sweden-based production house appointed by the client, along with show directors and various technical departments such as audio, lighting, D3 operators, and teleprompter operators. My primary role revolved around managing and organizing all audio and video files, coordinating the content to ensure a smooth and flawless execution of the press conference. This seamless coordination was pivotal in reinforcing Polestar’s brand positioning as a leader in cutting-edge automotive technology and design. Throughout, we were focused on making sure the storytelling held up across live, digital, and social. The project reinforced the importance of thinking beyond a single deliverable—of shaping a brand narrative that could flex across multiple touchpoints and still feel cohesive.

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I worked as a Motion Graphic Designer on this L'ECOLE Van Cleef & Arpels Christmas event and created the above video installation.

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I was a co-producer on behalf of Auditoire (Agency) of this Brand Vision Announcement video for Genesis (Client). This video premiered at the "Genesis Brand Night" event and was simultaneously released on Genesis's WeChat, website, and other social channels. My work involved liaising between production houses and the client, managing production planning under firm deadlines, and ensuring effective communication with stakeholders and collaborators and that the project remained on track and aligned with the client's vision. The video, set in the metaverse, emphasized Genesis's innovative and progressive brand identity. My efforts contributed to a compelling presentation that reinforced Genesis's forward-thinking and creative image.

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I was the producer and editor of the “FABLETANG Presents: Destination" video, created as part of their application for the 2022 BEA Creative Installation Award. FableTang, an art studio under the Auditoire Group, specializes in immersive light installations for clients like Swire Properties. My role at Auditoire involved strengthening brand affinity through managing video content for social media and award applications. BEA (Best Event Awards) are awards for creative and technical merit for the events and live communications industry. 

For this project, I managed all aspects of production from start to finish. This included defining comprehensive project plans, schedules, briefs, and specifications, along with budget management. I was responsible for script writing, hiring and directing voice actors, video editing, and final delivery. My work ensured that the video content was visually compelling and elevated FableTang's artistic profile, enhancing its appeal to a sophisticated clientele and contributing to the successful submission for the BEA Creative Installation Award.

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I was the producer/editor of this TRO ‘22 Showreel. TRO is one of the brands under the Auditoire Group where I work as a Producer. 

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I was the producer and editor for The Unexpected Show—an integrated production and a live-stream event that brought together Auditoire employees from around the globe (Doha, Dubai, Paris, and Shanghai). It is a sketch comedy-style broadcast that showcases the Auditoire culture and core values.  This one-hour program consists of live and pre-recorded segments, including in-studio and street interviews, dial-ins, and more. Excerpts from the show, along with a blooper reel, which I edited, were released on Auditoire’s social media and internal communication channels. My work involved managing all aspects of production from start to finish, and ensuring regional consistency with company-wide corporate messaging. This included creative development, defining thorough project plans, schedules, briefs and specs, prioritizing feedback from multiple stakeholders as projects developed, hiring and briefing outside vendors, leading a team of scriptwriters, directors, DPs, PAs, and on-camera talents,  budget management, creating shot list and call sheet, editing (including green screen keying) and animating, and final delivery.

I designed the MFX here. 

The showreel-to-studio transition here was edited in post production as the content on TV during filming was an older version of the showreel.

The dial-in segment here was added during post production; it was green screen on TV during filming.

An excerpt from the one-hour program. 

Production Still.

Live-streaming in progress. 

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I was the producer/editor of Auditoire Asia’s 2021 Showreel. 

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I was the editor of this video for World Photography Organisation. 

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I was the producer for all on-site video content for the seventh edition of PHOTOFAIRS at the Shanghai Exhibition Center, November 1–6. Produced series included Behind the Scenes, and PF Sound Bites; they were released daily on PHOTOFAIRS’ Instagram, Facebook, Twitter, and Weibo.

My work involved managing all aspects of production from start to finish including creative direction, budget management, coordinating camera and audio equipment, hiring and briefing outside vendors (two cinematographers in this case), creating shot list, and interviewing key galleries and artists on site.

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I was the producer for all on-site video content for the seventh edition of PHOTOFAIRS at the Shanghai Exhibition Center, November 1–6. Produced series included Behind the Scenes, and PF Sound Bites; they were released daily on PHOTOFAIRS’ Instagram, Facebook, Twitter, and Weibo.

My work involved managing all aspects of production from start to finish including creative direction, budget management, coordinating camera and audio equipment, hiring and briefing outside vendors (two cinematographers in this case), creating shot list, and interviewing key galleries and artists on site.

[roseliuvideo]

I was the producer for all on-site video content for the seventh edition of PHOTOFAIRS at the Shanghai Exhibition Center, November 1–6. Produced series included Behind the Scenes, and PF Sound Bites; they were released daily on PHOTOFAIRS’ Instagram, Facebook, Twitter, and Weibo.

My work involved managing all aspects of production from start to finish including creative direction, budget management, coordinating camera and audio equipment, hiring and briefing outside vendors (two cinematographers in this case), creating shot list, and interviewing key galleries and artists on site.

[roseliuvideo]

I was the producer for all on-site video content for the seventh edition of PHOTOFAIRS at the Shanghai Exhibition Center, November 1–6. Produced series included Behind the Scenes, and PF Sound Bites; they were released daily on PHOTOFAIRS’ Instagram, Facebook, Twitter, and Weibo.

My work involved managing all aspects of production from start to finish including creative direction, budget management, coordinating camera and audio equipment, hiring and briefing outside vendors (two cinematographer in this case), creating shot list, and interviewing key galleries and artists on site.