Souire

Honestly just trying to figure this life out?

[maybe-you-need-this]

📷: By 장동원

[eluxirs]

I’m tryna eat fruit and walk around a lover’s house topless cos the summer heat be ridiculous. i’m tryna be laughing and giggling at inside jokes with my lover. tryna be laying in they lap as we watch movies, stealing a kiss here and there. i’m tryna be in love, vulnerable, and content.

[bruwho]

[myloveisablessing]

[uyesurana]

[babyanimalgifs]

Animal snaps

[animalsnaps]

Animal snaps

[amareloss]

[florenctts]

[futuranna]

[laughoutloud-club]

This guy knows what’s up

[innocenterotica-blog1]

[kingjaffejoffer]

Why Is AriZona Iced Tea Cheaper Than Water?

The company's enormous vats of iced tea are cheaper than pure water. What kind of sorcery is this?

Despite being a bladder-shattering 23.5 ounces, cans of AriZona iced tea have never wavered from the 99-cent price point introduced shortly after the drink debuted in 1992. It’s even printed on the label as a way of warding off sugar-water price gouging by retailers.

The fact that AriZona has been able to resist inflation for nearly a quarter-century is impressive. The fact that the cans usually wind up being cheaper than smaller soft drinks is also impressive, until you begin to realize how strange it is that a vat of iced tea and its accompanying ingredients somehow manages to be less expensive than plain water.

In a recent interview with Thrillist, AriZona chief marketing officer and co-owner Spencer Vultaggio shed some light on this convenience store mystery.

Unlike water titans Coke (which distributes Dasani), Evian, or Fiji, AriZona has virtually no advertising dollars invested in their teas. “We feel like it’s more important to spend money on something that our customer really cares about, instead of buying billboards or putting our cans in the hands of some celebrity for a few minutes,” Vultaggio said.

Even with a frugal approach to ads, AriZona still has to deal with rising production costs. To help resist increasing prices to compensate, the company has pursued alternative manufacturing methods, using 40 percent less aluminum in cans and having enough factories dotting the country to make transportation more efficient. Bottled water, in contrast, is sometimes sourced from abroad, making for exorbitant shipping costs.

In the end, it’s not the iced tea that’s more economical than the water; it’s that the container it comes in is simply cheaper to produce and transport. And while AriZona isn’t above charging a premium for fancier drinks—like a tea brewed with oak chips that sells for twice the price—their branding depends heavily on those familiar rows of 99-cent cans and the loyal consumers who keep reaching for them.

[linguisticparadox]

Interesting!

[robertnaytor-deactivated2018121]

I’m glad to know there wasn’t something sinister involved, because I love this stuff and I drink it all the time.

[curiouslyhigh]

A company that changes its conduct to roll with the times rather than compromise its product is a good company.

[sugary-bowl]

@flamesofatimelord

[autisticmeme]

Also the company encourages consumers to report stores to them that are trying to sell it for more than 99 cents plus tax. You can call them directly and report the store and they will actually do something about it.

[bourgeoiskev-deactivated2018090]

[o-h-hello]

[bigeisamazing]

[altonzm-deactivated20170213]

french recipes: if you’re not making this in paris then what’s the point. fuck you

italian recipes: use the left leg meat of a pig from one of three farms in this specific area of tuscany, or from this day my grandmother will begin manifesting physically in your house

[thirdtimecharmed]

american recipes: buy these three cans of stuff and put them in a pan congrats you cooked

[svynakee]

chinese recipes, as handed down from mother to child: season it with a pinch of this and some of that. you want to know the exact amount? feel it in your heart. ask the stars. yell into the void. 

[orriculum]

English recipes: boil and salt it. Okay that’s it enjoy

[digitalfare]

Greek recipes: You followed all the right steps but this isn’t quite right. I don’t know what to tell you.

[jamesandlilys]

Australia recipes: chuck it on the barbie

[monsterhighalumni]

Latinx recipes: you will never make it better than your abuela, face the facts

[wereyoulookingforsomething-deac]

Armenian recipes: spend eight days laboring over the stove. the food will be flavorful with the sacrifice of your sanity. no one will appreciate it.

[moldychesee]

Canadian recipes: It either needs more bacon, more maple syrup, more gravy, or an unholy combination of the three

[dixon-arrows-deactivated2018052]

Polish recipes: you have to toUCH THE DOUGH, FEEL THE PIEROGI IN YOUR HEART, TOUCH IT. LICK IT. SMELL IT.

[beckyhop]

Every time I see this post, I learn more about how different countries’ cuisines AND neuroses.

[visionssofgideon]

Indian recipes: there are 500 cuisines and that means 500 versions of this dish that has 500 spices so gl 

[onceuponamirror]

ashki jewish recipes: no, no. no. more onion. 

[jumpingjacktrash]

internet recipes: here is a heartwarming story about my baby sister’s third birthday that i completely made up, and a copypaste from alton brown.

[piedude]

Irish recipes:

[levi-ish]

Brazilian recipes: put ice. Now more ice and lemons. MORE LEMONS

[it-gets-better-hydrangea]

You are stronger than your illness. You are stronger than your bad thoughts. You are full of unwavering potential and nothing can stop you