Ross Fishman, Fishman Marketing

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Andrew Maxedon, “One Million Years to Forever,” 2018

I replaced the sand in this hourglass with household items which are commonly thrown away.  The average American produces about 4.4 pounds of garbage every day.  These plastic bottles, cell phones, aluminum cans, and other garbage, when not recycled, end up in permanent landfills.  

The hourglass still measures time, but now it measures the time it will take for everything to break down into small enough pieces to fit through the middle of the hourglass and reach the bottom.  

“One Million Years to Forever,” refers to the length of time it takes these items to biodegrade.  According to the National Oceanic and and Atmospheric Administration, aluminum cans take 250 years, plastic bottles take 450 years, and glass items take at least one million years to break down.  Some plastic items might never break down at all.  

This piece will be on display at The Art Center Highland Park from May 4th through June 25th as part of an exhibit about mankind’s impact on the environment.  

[andrewmaxedon]

Keith Obadike, “Blackness for Sale,” 2001

In 2001, artist Keith Obadike auctioned off his Blackness on eBay.  An archived version of the eBay listing, including the full text, can be viewed here.  Bidding had climbed from $10 to $152 by the time eBay removed the auction.  

The idea of selling one’s cultural identity is a fascinating one and is explored effectively with this piece.  The item description is a particularly well-crafted reflection of what it means to be Black in America.  What would change for a white person if it were possible to gain “Blackness?”  How would life get easier?  How would it get harder?  

From the text:

3. This Blackness may be used for making jokes about black people and/or laughing at black humor comfortably. (Option#3 may overlap with option#2) 4. This Blackness may be used for accessing some affirmative action benefits. (Limited time offer. May already be prohibited in some areas.)

.

Warnings: 1. The Seller does not recommend that this Blackness be used during legal proceedings of any sort. 2. The Seller does not recommend that this Blackness be used while seeking employment.

The format is well-chosen, combining the anonymity of online auctions while evoking images of slave auctions.  

A great interview with the artist about the piece can be found here.  

[andrewmaxedon]

Andrew Maxedon, “One Million Years to Forever,” 2018

I replaced the sand in this hourglass with household items which are commonly thrown away.  The average American produces about 4.4 pounds of garbage every day.  These plastic bottles, cell phones, aluminum cans, and other garbage, when not recycled, end up in permanent landfills.  

The hourglass still measures time, but now it measures the time it will take for everything to break down into small enough pieces to fit through the middle of the hourglass and reach the bottom.  

“One Million Years to Forever,” refers to the length of time it takes these items to biodegrade.  According to the National Oceanic and and Atmospheric Administration, aluminum cans take 250 years, plastic bottles take 450 years, and glass items take at least one million years to break down.  Some plastic items might never break down at all.  

This piece will be on display at The Art Center Highland Park from May 4th through June 25th as part of an exhibit about mankind’s impact on the environment.  

[rossfishman]

This is simply brilliant.

[andrewmaxedon]

Guerrilla Grafters, “Guerrilla Grafters,” 2011

Cities all over the country plant trees in common areas for their beauty, but trees have a number of other benefits.  Like many cities in the US, ten percent of San Francisco’s trees are fruit trees, but they have been sterilized so that they do not produce fruit or pollen.  Cities do this so that they can avoid attracting animals and to keep the area around the trees clean.  Unfortunately, this means that hungry people in the city cannot use these trees to find fresh fruit to eat.  

In order to use these trees to address scarcity and reclaim natural resources, a group of artists/activists calling themselves “Guerrilla Grafters” have begun to graft fruit-bearing branches onto fruit trees, so that in a few years, these trees will produce fruit for neighborhood residents to consume.  

They encourage people to do the same and have produced guides on how to do the same on their website.  If you live in San Francisco or other major city, you can recognize their work by the colored electrical tape they use to protect the new grafts.  

(Above photographs by Thomas Levy and manual by Margaretha Haughwout, Tara Hui, and Ian Pollock)

Check out their website here.  

[rossfishman]

Ross Fishman’s new law firm marketing, strategy, branding, and website book! ‘We’re Smart. We’re Old. And We’re the Best at Everything: The world’s first no-BS guide to legal marketing and branding.”

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Is your firm “Committed to Mediocrity ™”? (First of 3 posts)

Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It's the slogan that tells your own people how to act, what makes them different, and help them bring in business.  Does your firm have one? Does it stand out? Is it unique and memorable?  

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Ross Fishman, CEO, Fishman Marketing, Inc. receiving the speaker gift from LCA President Ric Gass, Gass Weber Mullins at the Litigation Counsel of America annual conference. 

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Litigation Counsel of America (LCA) is an outstanding network of some of the nation's top trial lawyers.  Terrific attorneys and great conferences, founded by Steve Henry to recognize litigation achievement and support women and minority lawyers.  Fishman Marketing rebranded LCA and developed a cutting-edge WordPress legal website for them.

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25 posts!

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Ross Fishman, CEO of Fishman Marketing, describes how law firms can identify a unique message for their firm, showing a wide range of potential strategies and ideas, drawing from the automotive industry marketing and advertisements. This program can receive one hour of CLE Ethics credit in many states.

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Visit Original Link

NPR - All Things Considered.  A Trend Toward the Brief in Law-Firm Names.  Marketers are helping firms brand themselves with snappy names. On Saturday, Wilmer Cutler Pickering Hale and Dorr becomes WilmerHale. Partner William Lee and law firm marketing consultant Ross Fishman explain the change.

Click on the LISTEN link at:  http://www.npr.org/templates/story/story.php?storyId=4931632 

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Ross Fishman, JD, the CEO of Fishman Marketing, speaking on law firm marketing, social media, LinkedIn for Lawyers, and hot trends in legal websites for the international Lawyers Associated Worldwide (LAW) national conference.

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Law firms should offer marketing training at firm retreats, partner retreats, and internal programs, to sharpen the attorneys' skills and generate revenue

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Balch & Bingham’s innovative approach to designing its “Best Lawyers” or “Super Lawyers” type ad is completely different than the typical “Lawyers in Suits”

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Law Practice magazine "History Of Law Firm Marketing" article

A personal history of the first 20 years of law firm marketing, by Ross Fishman of Fishman Marketing. The "Silver Edge Award"-winning feature story from the ABA'…

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Moffatt Thomas - one of Boise, Idaho's finest law firms.  

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10 posts!