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The Linear TV slow death. OTT/ CTV in, Linear TV out

Why Roku, Netflix & Apple TV come out strong into the future

Are you a cord cutter? Well, you are not alone. New research from eMarketer projects cable, satellite and telecom TV industry is on track to lose the most subscribers ever. This year, over 6 million U.S. households will cut the cord with pay TV, bringing the total number of cord-cutter households to 31.2 million. I was an early Netflix adopter and loved it. It was convenient versus the…

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#adtech #advertising #Brand #marketing spend

An experiential workplace is here with the Metaverse. Lets play

Metaverse Workplace | S. Ernest Paul The Metaverse workplace is still sparse but already the workplace looks vastly different from what could have imagined just a couple of years ago.The pandemic on the job experiences unlocked new insights. Some of these insights have led to ‘worth adopting’ experiential journeys within the workplace for hybrid and remote workers, even nomads. Now, the…

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#Metaverse #Workplace

AI use cases for marketing plus ChatGPT3

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I dont feel so afraid from ernest on Vimeo.

Dead man walking - the CMO on K Street

Dead man walking – the CMO on K Street

As marketers we understand that a marketing plan is the most important and strategic document we will produce all year. The problem is we don’t always treat it as such. For many of us, the urgent seems to get in the way of the important and we end up rushing to complete our plans at the end of the year to make deadlines associated with executive team presentations. We often create the plans in…

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The Future of work and a Global Team winning culture

Global culture team dynamic are ever so important during COVID and post COVID as remote work becomes the norm. With it comes cultural sensitivities and diplomacy to succeed. Confusion, misunderstandings stemming from cultural differences are ever more leading to a breakdown of almost every offshore outsourcing project. In fact, in a recent CIO Magazine survey, 51% of the CIOs said that the…

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honored!

Digital Global Workforce Solutions inspired by design thinking - S. Erne...

#Design thinking #Digital workforce #Digital workforce soltions #Post Covid

Determination during adversity defines one as a human being; not all the accolades we have collected through our lives #getoutofthecube

Design thinking inspired IIOT Business focused Use Cases propel Marketing success

Digital transformation is built upon Business Use cases. Selecting and prioritizing them to drive real business impact which deliver a solve for all stakeholders and begin an era of a lasting legacy is a critical first step. From the outset, it’s essential for business KPIs to lead IIoT transformations, and for each potential use case to be tested against the business value that it is trying to…

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#business focused #Design thinking #digital transformation #KPI #MARKETING #Sales #Use cases

Triggering Consumer behavior is an art form, a science first given prominence by Goethe in the 18th Century. Brands have increasing utilized color to influence , persuade consumers. Brand Logos, Brand Style Guides, incorporate color combinations to realize positive perception by consumers.

#brand science consumerbehavior brandidentity branddevelopment branddesign brandingstrategy

Which Social Media Suite Vendors are the best in 2021

Marketing Cloud versus pure play social media suites There are a a new breed of Social media vendors – pure play Social media suites such as Khoros and Sprinklr. They are not part of the ecosystem of Mega Marketing Cloud Platforms like Salesforce, Adobe and Oracle which tend to serve as enterprise one stop shop Marketing Cloud platforms and integrate with other marketing offering and unify the…

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#Khoros #S. Ernest Paul #Social listening #Social media #social media publishing #Social Strategy #Social Suite #Spriklr #Sprout Social

Enjoy nature and #mindfulness minutes

The digital digital journey is evolving, adapt to the change. Allow us to shepherd you

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