Guy Kawasaki, 10/20/30 Pitch
A pitch should have ten slides
A normal human being cannot comprehend more than ten concepts in a meeting. If you must use more than ten slides to explain your business, you probably don’t have a business.
Last no more than twenty minutes
Even if the setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
Contain no font smaller than thirty points
As soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of sync.
Provide company name plus your name and title, address, email, and cell number
Problem/opportunity. Describe the pain that you‘re alleviating or the pleasure you‘re providing. The goal is to change the pulse rate of the investors
Value Proposition. Explain the value of the pain you alleviate or the value of the pleasure you provide
Underlying magic. Describe the technology, secret sauce, or magic behind your product. The less text and the more diagrams, schematics, and flowcharts the better. If you have a prototype or demo, this is the time to transition to it. “If a picture is worth 1000 words, a prototype is worth 1,000 pictures.”
Business model. Explain who has your money temporarily in their pockets and how you're going to get it into yours
Go-To-Market Plan. Explain how you are going to reach your customer without breaking the bank. “Go viral,” btw, is total bullshit
Competitive analysis. Provide a complete view of the competitive landscape. And saying that you‘re “more passionate”’ is utterly meaningless
Management Team. Describe the key members of your management team, board of directors, and board of advisors as well as your major investors. It‘s okay if you have less than a perfect team. If your team was perfect, you wouldn‘t be pitching
Financial projections and Key metrics. Provide a three-year forecast containing not only dollars but key metrics such as the number of customers and conversion rate. Do a bottom-up, not top-down, analysis. You are not going to get 1 percent of the people in China...
Current status, accomplishments to date timeline, and use of funds. Explain the current status of your product, what the next version looks like, and how you’ll use the money you’re trying to raise.
https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/
