It's a sad fact that every long running universe based upon themes and tones of isolation, limiality, and cosmic horror gets worn down by overexplanation, overpopulation of the universe with entities, overuse, and eventually irony and financial exploitation. Derlething happened to Lovecraft, it happened to SCPs, it happened in record times to the backrooms.
If you try to build a collective work with vibe of subtle unease and liminality, someone will invariably introduce a guy that looks like this:











