Seven Plus

The Home For Leo Burnett Reputation.

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15 Brands Kicking Butt on Vine

Here are 15 brands creating skillful, creative Vines that make a statement.

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Why Companies Need a Head of Content Strategy, Creation and Distribution

Content is marketing, we all know that. But marketing is also content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee testimonials, customer testimonials, videos from conferences, CEO blogs, tweets, updates and check-ins.

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What 3-D Printing Means To The Future Of Advertising

Around the dawn of the personal computer, advocates proclaimed that there would be one of these fancy boxes in every home. A few dissented, of course. We see who won out.Similarly, if we assume for a moment that today’s advocates are right and 3-D printing or additive manufacturing is, if not the next household technology, then certainly a transformative business development, then what might it mean for advertising and marketing?

Interesting take on the value of 3-D printing in the ad world, calling it a "middle ground between the realms of virtual craft and physical craft." It's a tool that will catapult brand experiences when used thoughtfully. 

-Julia

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Lapiz created this great video highlighting the LatinoShop research!

Marie

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Notes from a great conference!

Marie

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Creative Brainstorming Techniques for Designers

Find 4 Basic Brainstorming Rules, 7 Vital Mindsets of a Design Thinker, and more in this creative brainstorming preview from HOW Magazine.

- Megan

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excellent branded content from Expedia - part of their "Find Yours" campaign 

Enjoy!

-Liz

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Dove Real Beauty Sketches

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Creative Conversations: How Jenna Lyons Transformed J.Crew Into a Cult Brand

http://www.fastcompany.com/3007843/creative-conversations/how-jenna-lyons-transformed-jcrew-cult-brand#7

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A Lynsey and Kim favorite.

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Recommended by Jenny - loving the soundtrack and the compromise. 

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When you’re waiting for your coffee to brew, the majority of your friends probably aren’t doing anything any more special. But it only takes one friend at the Eiffel Tower to make you feel like a loser.

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Brainstorm! Magic!

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“Marissa Mayer is a CEO first and a woman second."

- Anne Marie Slaughter

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Brand evolution of Starbucks

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The Touch-Screen Generation

via The Atlantic, Hanna Rosin, March 20, 2013

On a chilly day last spring, a few dozen developers of children’s apps for phones and tablets gathered at an old beach resort in Monterey, California, to show off their games. One developer, a self-described “visionary for puzzles” who looked like a skateboarder-recently-turned-dad, displayed a jacked-up, interactive game called Puzzingo, intended for toddlers and inspired by his own son’s desire to build and smash. Two 30‑something women were eagerly seeking feedback for an app called Knock Knock Family, aimed at 1-to-4-year-olds. “We want to make sure it’s easy enough for babies to understand,” one explained.

Read the full article here.