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Tumblr is mainly used by youngsters aged up to 35-ish so make sure you know your crowd: tune in to their vibe and capture their attention by being trendy and cool and promote your products by cater...
Tumblr is a very popular social media platform where you can search for, share and reblog pictures, videos, music, comment on the post of others, follow and like (with a heart symbol) the pages that you admire and have a lot of fun with creating visual content.
We have an awesome new Theme for you that you can choose for your store. You won’t have any problems if you have too many product categories thanks to this awesome **dropdown **menu.
If you want to see it, click here, if you want to use it, just select the Tagbo theme from your Design menu.
Before the appearance of the social network like Facebook, Twitter, Instagram or Pinterest, there was the social selling.
People asked for advice, gave their opinion and wrote complaint letters to the manufacturers if they weren’t happy with the acquired item. Nowadays the buyers are in a much better place. They don’t need to be limited to the information on the site of the manufacturer, they have a sea of information on blogs, forums and social network at their disposal. The buyers of this world have more information, higher needs and less time to buy. Luckily, the social networks’ increased popularity helps businesses get to know, locate and contact these buyers. Here are a few steps that help you acquire the above mentioned:
Pay attention and learn
Before selling anything we have to find our buyers. Search for groups on Facebook or Twitter and see the activity and the comments of the members. One of the best things about the social media is that customers are more open to express their intentions.
Research and get to know
Conduct a survey and find the following:
What is that common denominator that people are looking for
What do people complain about
What is the level of commitment of certain members towards the group
Who are the pillars of that specific group
Get connected
Social media facilitates active communication with several groups and also facilitates staying well-informed. Having all these information in your hands, as soon as the occasion arises,pass your products to your potential customers.
Now that you know that your Shoptsie store can be embedded into the Facebook profile of your business, you certainly ask yourself why is a Facebook store necessary.
Well, it is for the following reasons:
Customers can buy without leaving Facebook
There are over 1 billion people registered on Facebook worldwide
Facebook users usually share the products they have bought
They also share how much money they have Megosztják, hogy mennyit spóroltak, hogy az adott áruházban vásároltak
An average Facebook user has about 649 friends so the shared information (and implicitly your store) will reach many people
The Facebook users tend to go back to the Facebook page of a business for potential promotions so they can easily be „turned into” buying customers
So why wait any longer? Make your own Facebook store!
4 mistakes you can make as the owner of an online store
As an online store owner, don’t make the following mistakes and keep yourself competitive and successful on the digital market.
I am not doing this, it has been already done by the „big fish”
This is one of the most common mistake made by the store owners. A small-size business can get to know their clients and their behaviour and habits so much easier. All these information can help influence the visitors of the online store and can result in sales.
My web store is ready, now the customers can come
Creating an online store by using Shoptsie is as fast and simple as writing an e-mail, but this is no guarantee to increased sells. To make a business successful it has to be somewhat different from the competitors. We must find something interesting that makes it special, whether it is our products, our marketing or the user experience.
The social media isn’t that important
Oh yes, it is. Being active on social media (Facebook, Twitter, Google+) can increase the number of visitors as well as the number of sales. The social network helpd you get a real time feedback from your customers and you can advertise your web store or specific products.
Mobile commerce is not very important
The increase in number of smartphone users along with the comfort of consumers have influenced the expansion of the mobile commerce. According to emarketer, the number of customers buying from their phones will be triple by 2015. Considering all this, mobile commerce is indeed important, so for the web stores we need to choose solutions that will be easily accessible from phones as well. The design of Shoptsie is responsive so it can be easily accessed from mobile phones as well.
How to advertise your business and your products on Facebook
One of the easiest, fastest and cheapest way to selling online is by using the power of Facebook.
There are two ways in which you can have your products become popular on Facebook:
On your personal profile
On the profile of your business or label
On your personal profile
Sharing your products on your Facebook profile can be very efficient. Share at least one product per day and don’t forget to ask for your friends’ opinions. These feedbacks can help you a great deal in perfectioning your products.
Beside sharing your products, ask your acquaintances and your friends questions and see their responses. For instance, if you are selling personalized T-shirts, ask the question: „What color T-shirt would you guys wear?”. Based on the answers you can decide which is the most popular color choice regarding T-shirts among your friends and you will know what to recommend them in the future.
If the written media has published an article about your business or about an event that you attended, share those as well, so that your friends can see you are active and committed to the future of your business.
Once a month or once every other month share the story of your business, how you first started out, what made you start something like that, the difficulties you had to face. The fact that these posts are repeated is not a problem, important is for your friends to see that you are active.
On the profile of your business or label
Before we discuss the information you should share, you need to know that your shared posts will be visible only to those who have „Liked” the Facebook page of your label or your business, meaning only those who have given their permission to receive advertisements. There are over 1 billion registered Facebook users, so your target audience is quite waste and with one Facebook Ad you can easily find them.
The information you shared on your personal profile can be shared onto the Facebook profile of your business as well, but a more efficient way of selling is sharing posts that are not specifically related to the buying of a certain product.
When sharing certain products don’t necessarily use pictures of that exact product, rather use pictures that portray the ideal buyer while using the product. For instance, if you are selling sports shoes, share a picture of a sportsman running. This picture inspires and motivates the sports fans and facilitates the selling of the product.
Organize contests where participants can win one of your products. Contests are not just a good way of selling but they are also an easy way to address those who have liked you and to gather new clients. For example, organise a contest where participants have to name one of your new products and the winner will get the actual product as the prize.
Offer one of your products on a special discount for a couple of weeks among those who have liked your business profile.
The sharing of the ideal picture, contests and the creating and sharing of discounts all contribute to making your products popular while increasing your sells.
As Christmas is just around the corner many shops welcome their clients with festive holiday decorations. Now the Shoptsie webshops can also embellish themselves to delight their customers.
What do you need to do to prepare your shop for Christmas?
Go to the Applications menu, activate the application called Christmas decorations and choose the decoration that best fits your shop.
Login into your admin panel and decorate your shop!
Let us get to know the MOO Chick webshop and its owner, Corenne Tavares, who is based in South Africa. The MOO Chick creates unique, hand-sewn blankets, baskets and bags and sells them worldwide as well as in local shops.
Moo Chick is a collection of Udderly Moovelous Handmade Goodness. You’ll find vintage looking blankets and modern crochet baskets as well as Mary Poppins-like tote bags and South African place mats.
What is the story behind your store?
MOO Chick is a labour of love. I get to sew and crochet for a living! I’ve always crocheted – mainly to keep busy and making things for my family but soon people asked me for specific goodies and with time a business developed. I now make various modern crochet goodies as well as sewing bags, cushions and things for the kitchen and dining room. The brand of MOO Chick is only about a year old but it’s a few years in the making now. Sales started with word of mouth and craft markets and now MOO Chick sells locally and internationally online as well as supplying a few local stores at wholesale pricing.
What did you do before you started the shop? Are you doing it full time? If not, what else do you do?
I spent 13 years in the corporate world climbing the ladder from the receptionist of a 1-man business to being the Managing Director of clearing and forwarding company. The transition from 16-hour days to mornings only was a hard adjustment – I felt guilty for not working hard enough. My nature to keep busy and do something all the time helped get MOO Chick off the ground with it now being my full time job. I also do the admin and marketing for MOO Chick as well we still doing the admin for my husband’s glass and aluminium business.
Do you ever regret doing your own thing and starting your business?
I never really liked being told what to do and had pretty low tolerance for authority. Naturally rebelloius I did things my own way which led to quite a bit of confrontation in the workplace. Starting my own business was the best solution for my personality and there’s no regrets whatsoever. I’m the boss now and do things my way without getting into trouble.
You make blankets, baskets and more – what’s next on the horizon?
I’ll always make the favourites like the blankets and baskets and even the totes, but I look forward to adding new products such as a clutch bag and seasonal goodies like Christmas Stockings. I like using unique and once off fabrics as well to make the sewn items more exclusive.
The Hungarian Cirrhopprecycle produces accesories and jewelry using non-allergic, re-usable cotton as the primary material. Presenting you the person behind this idea, Kinga Balogh, and her story!
Hi Kinga! Tell us please the story behind your store.
Previously I dealt with second-hand clothes and I wanted to make use of the remaining stock. I’ve been always interested in uncommon solutions and this is how the idea of the textile jewelry came about. I started off and improved my jewelry over the years. I am combining different sewing and weaving techniques with my own ideas. I take pictures of my jewelry and I am my own manager.
Is this project your full-time occupation? If not then what do you do?
At the moment this is all I am doing.
Why did you start the company?
In 2012 I signed up for a scholarship posted by the Mediawave Festival. I had a month to come up with a brand and arrange all the conditions for exhibiting and attending fairs with the jewelry. That was a rough period that guided me forward and before I knew, I was in business.
Did you ever regret starting your own business?
I always had a difficult time with jobs that neglected the circumstances, the working rhythm, my logical ideas and aspirations and so it was hard for me to fit in under such regulations- in fact, the only person i could truly represent was myself. All of this led to me taking over my life. Own idea, creation, the discharge of burden of my environment, self-management, photo shooting, selling. Some things work better than others.
What are your plans for the future?
I have many orders from other countries but I would like to target the increase of the market of abroad. I am constantly finding solutions for various online selling techniques. My goal is for my ten-year-old son to see that this is an uneven path, but pure and free. I want to be his guide... A lighthouse.
http://shoptsie.com/cirrhopp/
Create your online store and start selling your products today!
Today we have a small but very important feature for you. From now on your clients will be able to complete not only the delivery address but the billing address as well, in case these two don't correspond. They will be able to require invoice for their company too, if they wish to.
Shoptsie users can choose from 9 different themes that can be personalised, turning their stores into an unique shop.
Every theme is responsive so your clients will have the same perfect shopping experience on mobile devices as well.
Regardless of which theme you choose, you can personalize it, without any programming skills. You can change the background color, upload your logo, change the color of the letters and text. You can emphasize your chosen products with banners, increasing your sales.
Do you work from home and make handmade products but you are out of ideas? Are you a beginner and need help? We have gathered a few sites that will inspire you and teach you .
If you would like to increase your sales, here are some strategies to achieve just that and make the best use of your time
Organize your time. Dedicate one hour only to make phone calls- or one hour to prepare your offers. Don’t let anything interrupt you
Don’t start your morning by checking your e-mails. Before you know, your morning is gone. Instead, find two moments daily for checking mails and keep yourself to it. Your clients don’t need you 24/7.
Finally, spend your last 15 minutes at the end of each day with planning your next day. This will help get you going as soon as you arrive to the office.
