Marketing Yourself: Read This
According to my tumblr name change, I have decided to tell you guys a little bit about the importance of marketing.
This is why I don’t want to be in a relationship with a sugar daddy. I am the epitome of marketing. My friends and boyfriends might know the real me, but for my SDs I am exactly what they dream about.
So, if you have already satisfied your basic needs like food, you have choices. A lot of choices. Do you want that jacket you found at a cheap shop or do you want the more expensive one? The one you have seen on TV. The one that was worn by that gorgeous celebrity. Everybody will envy you if you have that jacket. You want that jacket. You really do. And it wants you. It will look so good on you. What means more to you? The cute leather purse you found at the thrift shop or that céline bag you are hoping to get from your sugar daddy? The point is: The thrift store jackets and bags can be just as gorgeous and special as the designer products. Maybe even more beautiful. So why do you care about the chanel sign on a product?
It’s because marketers tell you to. A bag isn’t only a thing to throw your stuff in anymore. It’s a representation of your character. A status symbol. It shows the person you want to be. You will spend a ridiculous amount of money to be the person you are trying to be. And there is nothing wrong with that. That bag is a fantasy. And that fantasy isn’t real, it’s marketing.
One thing you need to understand as a Sugar Baby, is that you need to see yourself as the product. I know you are not an item, you respect yourselves (what does that even mean?) and you don’t sell yourselves (blahblahblah). ANYWAYS. PLEASE REALISE THIS IS YOUR JOB. YOU ARE TRYING TO MAKE MONEY. I’m gonna make this as easy as possible from now on.
You are the product. The fantasy. The status symbol. So, why would you not market yourself?
Every product needs to be developed. Set yourself a budget to be the best you you can possibly be.
2. Find out who your target group is.
You are skinny and small and hot and many men desire you? Great. You are curvy and beautiful? Great. You are rather thick and have that gorgeous smile? Great. I will not sugarcoat the importance of looks but ya’ll know confidence is key. Men have different wants and needs. None of you will fit all of them, but some of these men will love your physical features. A lot of white men in their 50ties message you? What do they like? You get many messages from indians in their 40ties? Good. What are they into? Whoever these people are, go do some market research. Seriously.
3. Find out what your target group desires.
You are a real person. Not a blow up doll made purely to someone elses pleasure. However, you are doing this to make money. Talk to your POTs/consumers as much as possible. Find out what they want and need. Their hidden desires. Don’t be a shallow bitch and relate to them instead. If you are able to be who they want, be it.
4. Be yourself. Sometimes.
Don’t ever go anywhere that isn’t in your comfort level. What you are marketing is always the product that you have chosen for yourself and you simply don’t sell extras.
U know how hermés doesnt just sell their bags to anyone? Neither do you. You are as important of a brand, you get the luxury of choosing your customers.
This might be one of the most important parts. You don’t want to be last years trend. The bag in the back of your wardrobe, because it isnt relevant anymore. You know your SD by now. Be what he wants. Know what he desires. Build a dependent customer relationship. The money will start piling up.
Every person you see on TV, the big screen or listen to is a product. So, as a Sugar Baby you obviously are a a person, but also a product. Ok, I’m pretty sure every halfway intelligent person understands this, so let’s move on from that boring anon and get to the actual post.
Most new products are successful because they are different. Try and figure out what differentiates you from others. This is could be anything: Tattoos, piercings, a certain body-type, a special hair colour, a specific type of laugh, majoring in physics, a weird kind of humour. It could be anything, but know what makes you special. Now, not every man will be attracted to this. But sugaring is a widely varied business, so in order to find a good match, you can’t be like the thousands of other girls on the websites.
What are you good at? Conversation? Seduction? Math? It doesn’t matter. As long as you emphasise on it, you will attract people. When you see a product you are planning on buying, you usually can’t wear it while it cleans up for you. So stop trying to be everything. Everyone is good at something, so be that. Don’t pretend to be something you aren’t. It’s easy to spot a fake Louis.
As a Sugar Baby, you have a limited number of media outlets you can use to advertise yourself on. These are usually Sugar sites and other websites like craigslist. Depending on your area, you need to figure out which one will be the most effective. When I started out, I signed up for a whole bunch of sugar sites, but I quickly recognised that I was getting the most messages from quality POTs on SA. This completely depends on where you are, so sign up and then see which ones brings the most success. Then, concentrate on those.
Think about your profile. If your profile and pictures are on point, you are going to save a lot of time messaging pots, they will message you. While writing your profile and taking pictures, keep your strengths, special characteristics and target group in mind.
If your audience doesn’t realise they are being sold something, you are a very smart marketer. Don’t make your profile or messages sound like a sales pitch. Try to write in a way those men can easily relate to. Don’t put yourself on a high horse. Emphasise on your strengths, but also mention some minor weaknesses in your profile, like smoking or saying “uhm” too much or whatever else. It makes you more relatable, credible and real.
Customer satisfaction and cost benefit ratio.
A lot of products are bought based on good marketing and if they are actually shit, they won’t be purchased again. As a Sugar Baby, that is our unfortunate reality. And while we should never meet a man asking for a “test run”, we need to be the person they wanna see over and over again. Within your limits, try to satisfy them and make them happy. In the end, these men are businessmen and know how to spend their money wisely.
Consumers aren’t born, they are made.
This is really important. Barely any guy our age thinks he’ll want a sugar baby when he’s 40. It’s an artificially created want these men grow into. Try and find out what made this man want a sugar baby? It’s usually pretty easy: Beauty and youth are valued highly in our society. This combined with a nice midlife crisis is usually your answer.
I have mentioned the importance of exclusivity in Sugaring before, but here is a little tip to end on: Every time someone with an extremely high income messages me, i make sure to open the message but not respond. These are usually the men that dont send out a lot of messages but always get responses. If they see you ignoring them, they will be more interested. I do this all the time and always get a message with a crazy offer. This might sound risky, but it works. Men go crazy over what they they can’t have.
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