almost home
The Stonewall Inn
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tannertan36
art blog(derogatory)
h
YOU ARE THE REASON
izzy's playlists!
macklin celebrini has autism
he wasn't even looking at me and he found me
Kiana Khansmith
taylor price
Claire Keane
oozey mess
Today's Document
icyghini twinkie
Show & Tell
RMH
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roma★
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@simonnemcintyre
Shed light on the abuse
An integrated campaign designed to create awareness and to encourage people to shed the light on on-going domestic violence cases, whether or not it is someone they know personally or they themselves are suffering from it.
Relieving Tension
An integrated campaign targeted at consumers with hectic lifestyles designed to allow them to undertand that Osim helps greatly in relieving tension and helping them feel good.
Put a roof over them
A standalone in the form of a direct mailer designed to change the conception of people thinking that giving a home to an animal at the SPCA is troublesome.
Feel what you do to them
A standalone in the form of a direct mailer that creates awareness on animal testing, allowing consumers to understand how their decisions on beauty products actually affect the animals that go through the testing procedure.
Their world revolves around you
A standalone designed into an Ad-Shel with pictures of a dog's main senses as a mirror. Consumers would see themselves reflected in the dog's eyes, ears and nose to signify that they are everything to a dog to encourage people not to abandon their dogs.
Plant the seed of change!
CLICK HERE TO VIEW THE VIDEO
Copywriter: Simonne McIntyre Art Director: Ernest Ong
Lipton starts the campaign focusing not on their products, but on their consumers as the media message.
The campaign urges people to submit ideas on how they can save the environment with Lipton.
The campaign launch phase would be an extremely interactive and engaging process with a time capsule to honor the contribution of those who took part in the campaign
Plant the seed of change is an ambitious project that would increase brand positioning if done and executed nicely. The big idea embodies the brand essence which in turn would meets the brand mission of reducing environmental footsteps while making their consumers part of that scheme.
Operation Rediscovery
CLICK HERE TO SEE THE VIDEO
Copywriter: Simonne McIntyre Art Director: Ernest Ong
Operation Rediscovery is an integrated campaign which aims to get users to discover more with Discovery channel as well as to satisfy their curiosity and make a difference in people’s lives through their content.
The story tells of a conspiracy between private companies and the Inter- net that are out to exploit consumers. It thrills the consumer and makes them think that anything is possible with the Internet. With social media on the rise as well as heavy dependency on the Internet, it is possible that all the information retrieved from unexpected daily tasks can be exploited and made use of.
The campaign launch phase would be an extensive storytelling and tactile experience in which would take users across the digital and physical world.
Operation Rediscovery
Copywriter: Simonne McIntyre Art Director: Ernest Ong
Operation Rediscovery is an integrated campaign which aims to get users to discover more with Discovery channel as well as to satisfy their curiosity and make a difference in people’s lives through their content.
The story tells of a conspiracy between private companies and the Inter- net that are out to exploit consumers. It thrills the consumer and makes them think that anything is possible with the Internet. With social media on the rise as well as heavy dependency on the Internet, it is possible that all the information retrieved from unexpected daily tasks can be exploited and made use of.
The campaign launch phase would be an extensive storytelling and tactile experience in which would take users across the digital and physical world.
The Real Paper
A series of print ads for Hewlett Packard depicting how lifelike it's scans are.
Wheres my thumbdrive?!
Print advertisement A print ad focusing on copywriting for Lacie's MosKeyto.