Hello, friends. Unfortunately today I need to talk about something not so happy.
I started my shop in March of 2013. When I started it, I never dreamed it would grow as big as it did. In April of 2016, I, still in my early 20s, had to take on the task of financially supporting my mom and my 4 teenage sisters. We were dealing with so much.. so much darkness. But the shop quite literally saved us, and it allowed me to support my family in a way I would never have dreamed possible. I have never for a second taken that for granted. I am so thankful.. it leaves me speechless.
For the past 2 years, this shop has been run by me, my mom, my husband, and also the help of one of my little sisters. We have grown and expanded, and this shop gave us the chance to make a great life for ourselves that we had only dreamed about pre-2016. It helped us heal in a lot of ways. For the first time in our lives we got to feel security.
Sadly, though, for the past 2 months, things have quite honestly tanked. I am still struggling to understand what exactly happened. Basically, almost over night, the shop’s sales so dramatically reduced. Earlier this year, and last year, we would get something like 50 - 80 sales the first day our weekly shop update posted. As of right now, we are lucky if we get 25. I know that sales usually slow down in the summer, but this is the worst it has ever been. I don’t really think seasonality is to blame. I have been losing sleep over this, honestly. I am trying so hard to figure out what went wrong. I want nothing more than for my family to be taken care of.
I have always had very strong core beliefs and one of those beliefs is that every business should be transparent and operated with honesty and openness. This is why I’m talking to you all today. If things don’t improve within the next 2 months, we will not be able to afford to stay open. As much as it breaks my heart to say that, that is the truth.
Running this shop is my life’s greatest joy. I am so grateful to have the chance to do this.. It brings me so much joy to know how many lovely, amazing people this busniess has touched! I am so hopeful that we have positively impacted at least a few people.
I just wanted to be able to have this honest talk with you guys because I don’t want to be quite when things go this way and then one day just vanish without an explanation. I just want you all to know what’s going on.
I know things are so hard right now for everyone, given the state of things, both in the world entirely and in America specifically. I know so many are being hit hard with all the bad things going on all the time.. so I understand. I just hope that if you have supported us in the past, if you like what we do, and if you’d like to see us keep doing what we’re doing for years to come, please spread the word. We want to be able to spread the joy of crystals for many years to come, to people all over the world.
I appreciate all of you so much. My life (and the lives of family) would look so different if it wasn’t for you guys. I can’t even express it.
From the bottom of my heart, thank you.