About Them: Middle-income parents with multiple children aged 16 and under, living on or near Culp St. Niagara Falls, Ontario. They are well-connected in the community and have day jobs that occupy most of their time. Their residential property is also sizable and adequate, and has more than enough room for members of the family.
Benefits: Lesser worries caused by mess in the household. The family, especially the parents will have one less problem in maintaining the household at the end of their workday and will be able to have ample time for rest. Flexible service offerings. Clients (parents) can negotiate an acceptable arrangement in terms of how to approach decluttering and housekeeping, and discuss their preferences and additional requests as long as it is something we can accommodate within our terms.
Use Case: Parents can book a time when they can use our cleaning services. With our affordable pricing and clear expectation setting, clients will be able to discuss priority areas and declutter the house over a period of days that will not drain their budget.
Previous Solution & Pain points: Our business is designed to create lifestyle improvements for families. When in the past, maternal figures bore the brunt of housekeeping labor, tensions rising out of uneven roles tip off the balance in the family dynamic. In some situations, parents call for deep cleaning services from established companies which cost them significant amounts. Given the fact that these companies often go above and beyond surface expectations, their asking prices do seem reasonable. But what makes our services unique is that we are focused on busy lives that need a more personal approach on household assistance.
Buying Trigger: Dual-income families and work-from-home arrangements are becoming increasingly common, forging new household dynamics and contributing to shaping new roles for each member of the family. Because home maintenance has long been typically attributed to the mother figure, now that women are taking more active roles in the workforce, domestic tensions from clutter and disarray are now adding strain to household relationships.
Buying process: Our business has both an online presence and a community advertising approach. We are committed to establishing our network of clients so we value and prioritize referrals within our community. Clients will go through a first come, first served basis in booking a time for our services for which we follow a strictly managed schedule. We will also allow some time to set some expectations and give space for any priority requests that can be serviced within the time period. If client has preferences on the kind of cleaning products to be used or spaces to be decluttered, this should be the time to do that.
Trustworthy - Parents will have the relief of entrusting their housekeeping demands to our staff. Trust is the standard that our business is built upon; it is the value we provide and for which we are grateful for in our community. We get referrals and receive stellar reviews because of trusting relationships between us and our clients.
Privacy - It is part of our ethical consideration in the business to respect whatever is behind closed doors. The purview of our responsibilities lies on home maintenance and cleaning only, and if the parents have babysitting requests then we will accommodate that. But anything in the household that does not concern us shall be kept within closed doors. If we lose our community’s trust in our discretion, we lose our business. Rest assured that we have the highest consideration for privacy.
Flexible service - As a small business, we make a point of accumulating experience and trying to improve our skills and timing based on market needs. Along with flexibility of service is the promise that we seek to improve our efforts each time, which is a must-have attitude for young entrepreneurs.
