Think Don't Sink

A water safety awareness campaign

[sophieardern]

FINAL OUTPUTS

These were my final outputs. Overall I was quite happy with them I think they work cohesively and I can tell use the same design system. I was excited with the incorporation of the app, I think this would theoretically be really useful and would be interesting to pursue further. 

EVALUATION

Overall this brief was a challenge for me, I learnt to be decisive and make execute decisions and not doubt myself, because there was so many different approaches I could have taken to my topic. I really enjoyed working in Raul’s class and have learnt a lot about the use of design systems, how to create cohesive designs, ensuring I work within a grid/layout system. Overall I have learnt to just have fun, enjoy and be passionate about your design topic as this drives your design and creates good or even great work.

[sophieardern]

FINAL ZINE AND POSTER DESIGN/LAYOUT 

After a lot of trial and error this was my final poster and zine 8 fold design. I decided to change the “how “ page and put in an image of my Instagram and app on my apple watch- so people are aware to go to find out more or participate/engage in the campaign. I also centred the hand at the back and changed the statistic page which had 40 hands as I didn't want it to be repetitive and I wanted the viewer to learn about NZ water safety stats. Overall I think my zine worked quite cohesively. There's always more room for improvement, but I as a viewer I would be interested in picking it up and I hope my target audience would too. Before submitting my final printed out zine I ensured to get my friend to proof read it and luckily she did as she found two spelling mistakes “coatline” and “years olds.” This has taught me to also get another set of eyes to look through your work and designs.

[sophieardern]

PAPER EXPERIMENT

After finalising my zine layout I then tried different types of paper. I found this cream-ish coloured textured paper which I thought would be interesting to trial. I liked that it had a bit of grain which reminded me of water, however I didn't like the colour of it and preferred the crisp white. Therefore I decided not to go with type of paper. It was interesting cutting the zine on the Guillotine because it wasn't even and the folds didn't perfectly line up with the colour blocks. I think this was because I would have cut off slightly more on one side, so for my next trial I was more aware of this. There was a small adjustment I made on my informative page- stats. I decided to take out the 40 hands fact and replace it with the New Zealand illustration and another fact, as in the end I used my ‘40 hands’ illustration for my poster on the back.

[sophieardern]

2ND ZINE 

This was my second trial of my zine, I changed it quite drastically from the first one, as from my feedback I needed to improve a lot of areas. In this zine  I was trialling the messaging and wasn’t quite sure where or how to put my information, which is why it is not as cohesive. However I got some really helpful feedback from Raul and we started sketching on it to change parts and typography etc. I also started playing around with the pattern on the bottom left, changing the direction it ran in to see what looked best

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DESIGNS FOR MY OUTPUTS:

These are my designs I made on illustrator for my outputs. The top ones are for my interactive app, the 6th one is for my towel design and the bottom two are part of my iPhone case accessory designs. I am overall quite happy with them, I did a lot of adjustments and gained feedback from my peers. The images above don't really do it justice as they are blurry, but I think that the type point size I used was suitable for the size of the output I was designing for. 

[sophieardern]

TONE AND MANNER

When deciphering my tone and manner of my campaign I used these two methods- using a bar chart and a brainstorm mind map to see what I want to do for my campaign, it was helpful seeing it all visually 

[sophieardern]

DESIGNS FOR APP

These were my designs I made for my app. I first made the little icon as shown below and then I transferred it into the same circular shape. I wanted them to be bold as easily recognizable as they will be under the panel bar of the app and need to relate to the page it would take you to.

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ASSET PRODUCTION

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FINAL OUTPUT SKETCHES 

These are the most finalised sketches I did for my output ideas. I did a few layouts of the app homepage, towel tags, pin badges and towels, so I could see what I liked best. Sketching these out really helped me in terms of thinking about layout and where I want to position my text.

[sophieardern]

ASSETS

These are some of the assets I made on illustrator and used throughout my campaign. The bottom are outlines of sketches I made on illustrator for my app, the middle section are the water patterns I used, and then there's an outline of the New Zealand I drew as well as the icons I made to educate and aware people.

[sophieardern]

SKETCHES AND ILLUSTRATOR ASSETS 

After sketching out my ideas I then designed them in illustrator. each line of circles is a different message, more instance some are to remind people to be rip aware, think about their surroundings, swim within patrolled beaches and to check the forecast before going out.

[sophieardern]

SKETCHES

These were some sketches I did to try explore different ways to illustrate how to safe. I want to make illustrations to do this rather than use type as I think illustration will be more interesting, recognizable and easy to understand.

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MORE NOTES 

These are some more notes I took from class, in these I started to brainstorm some of my poster ideas, colours I want to use and what I need to put into my campaign booklet/ project doc and the A3 booklet.

[sophieardern]

NOTES

To keep progressing I would take down lots of notes and start brainstorming output ideas, how they will be effective, what I aim to achieve in my campaign etc. This really helped me stay on track and understand what I want to do.

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TRIALLING GESSO

This was another trial I did to trial different methods. I decided to use an analogue process of using gesso on paper and mixing in blue and green paint. I then etched into it with a sharp tool to see what kind of effect this would create. I thought it looked quite cool, but decided to not use it further as it was too organic and artistic for my project.

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INSTAGRAM SQUARES 

These were some Instagram squares I created to aware people about some statistics and then giving a call to action “lets get aware about water!” I want my Instagram to be both educational but also helpful giving tips. I really like the layouts of these, I think they're easily readable and there is hierarchy within the text. I do think I could maybe adjust the leading between the information 

[sophieardern]

MORE INSPO:  

There was another series which I gathered inspiration from, which was another covid 19 awareness series of posters. I really liked the type layout; how he left aligned his type and created hierarchy within the different coloured type and the smaller body copy.