Design By Day

Hello! My name is Sophie Day. I'm a London based designer specialising in editorial design. I have a keen interest in publishing for both print and digital. Currently working as a magazine designer and loving it. I also have a degree in Graphic Communication and Typography from the University of Reading. I've completed lots of projects and worked on several magazines. Have a peak at some of my work.

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3 page spread for The Shooting Times, July issue 2013

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Dog training spread for The Shooting Times, July issue 2013

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3 page spread for Kerrang! Magazine 2013

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Live Biffy Clyro photo spread for Kerrang! magazine 2013

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Layouts for Dare magazine 2011/12

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Layouts for Dare magazine 2011/2012

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Music branding and CD packaging - please click image for more photos

My design, branding and CD packaging for Fleet Foxes self titled album 'Fleet Foxes' with tour poster. The geometric aztec style pattern along with the abstract mountains represent the themes and styles of the band and their music. I repeated the shapes throughout the different elements of the CD such as the lyric booklet to create a strong recognisable brand. Had a lot of fun with this one.

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Concept, Branding, Designing for an Environmental cause - please click image for more photos

A self-directed project in which I designed a campaign, along with a bag, to encourage younger people to re-use bags and reduce plastic waste. The user can personalise their bag each time they re-use it, whilst always gaining rewards for doing so. The retail stores also gain exposure and are recognised as an environmentally aware company if they choose to take part. I designed the name and brand of the campaign, and applied it to a leaflet, introductory pack for retail stores which included samples, a website and also drew visuals of the potential bag design. Here are a few examples of the work.

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Homes layout from Full House Spring Special 

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Summer style Spread for Full House! Summer Special

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Re-branding

My proposal for the visual identity of the Hackney Yoga Project. It's the HYP's mission to improve the quality of life for women through yoga practice, by creating a safe and respectful space and removing barriers to participation. The non for profit company is in need of a new visual identity in order to help get funding to continue and potentially expand the project. I designed a business card, information leaflet, flyer, poster, and a website for potential donators and people interested in the project, all incorporating my brand. Here are a few example. I also made a specification and report document explaining the ideas behind the brand.

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Editorial Design and Branding- please click image for more photos

The brief was to to make a ‘design conference’ handbook for ATypI London 2012 taking place in St. Bride Library in London. I had to design a typographic device and conference brand. The handbook needed to look good, feel good, and most importantly, work in terms of accessing the information conference goers will need throughout the four or five days of the conference, ie, what happens where, and when. Additionally, many of the conference goers will want to keep the book as a souvenir of the talks, and the London ‘TypeWalk’ on the last day of the conference.

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Layout for Superdrug's Christmas gift guide for UK and Ireland

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2Single pages from Superdrug's Christmas Gift Guide 2011

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Piece of information/brand design work I did in second year.

For this project I had to design the conference programme, the poster, and an additional promotional item for The Royal Institute of British Architects (RIBA) annual conference. The look and feel  for the publicity was architectural and contemporary as stated in the brief. My design was inspired by the work of Bob Noorda (a true legend of Modernism). The concept of the brand (briefly) is that the multi coloured rings represent the many clever designs of architecture we now see in London, and which the RIBA is very proud of, as London leads the way in modern and diverse buildings. 

The Programme - double-sided net which would be folded for a pocket-sized programme

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A project in which I designed a campaign along with a bag to encourage younger people to re-use bags and reduce plastic waste. I designed the name and brand and applied it to a leaflet, introductory pack for retail stores which included samples, a website and also drew visuals of the potential bag design. Here are a few examples of the work.

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Designed this A-Z of movement book for a creative module. There are 26 movement words beginning with A- Z and each word incorporates a silhouette that creates a letter in the word as well as showing the action of the word.