Liz

Just a college student at MU who loves dogs

[leaguehjr]

Original Content Writing - now that you've been working with the content of your content creators, what is content strategy? How will you use this in your Content Analysis Project?

I view content strategy as "What a content creator or corporation changes in their type of content in order to draw in a consistent userbase that will engage in their content." I will use this information as a way of understanding which content types made by my selected content creators have shown to be the most engaging with their userbase, and how it connects back to who and what type of users engage with a content creator's content.

[soyfelizeth]

Great definition! Content creators do change their content to draw in consistent userbase and I believe it's a smart way of creating content. Have you noticed a big shift in types of content within each creator?

[leaguehjr]

Original Content Writing - Where are you with drafting?

I feel good with what I have been going with when it comes to drafting my essay. for the essay draft itself, I practically have a good outline of what each section of my essay will be, I have also decided on which subheadings I will use in order to already separate which parts of my essay I'm currently discussing.

[soyfelizeth]

Having your subheadings planned out is a good way to stay on track! Information architecture is important as it's what keeps us readers (audience) interested and wanting more content. By having this done in your draft, I hope the rest of your writing is a breeze.

Best wishes!

[soyfelizeth]

Original Content #23

Content strategy is a a planned method used to create and publish content. Content strategy usually has a purpose such of reaching a specific audience whether its to sell a product or gain awareness. I will use this in my project to provide me with a background of the creators methods. This project will provide me with more insight on strategy and how to use it when creating content. 

[soyfelizeth]

Original Content #22

I believe that videos showcasing the dog's before life will have a higher engagement rate than videos of the dog's current life. I think that seeing a dog at such a vulnerable state provides an emotional response in humans, therefore, sharing and liking the video as a form of compassion. On a platform such as tiktok, people uses likes to show they enjoy the video. Shares are most important because it lets other people know that they purposely want them to view the video.

[soyfelizeth]

Original Content #21

My research question is- does content that mentions a dog's rescue past show a difference in how many likes and shares a video gets compared to videos of their current daily life? I believe bar graphs are best for my content strategy as it shows the difference in engagement such as likes and shares for each account. This will provide a clear side by side comparison as the difference in height proves which account received the highest likes or shares.

[jilliandolan]

Original Content 2 Week 10

How will your research question help you collect data?

Writing a research question helps to take this huge chunk of content from an account, and focus on a more specific part of it. I am focusing on how visually appealing/unappealing video aesthetics affect my 3 chosen cooking pages instagram accounts. With this, when I do carry on to my research I will be focusing more on what they are doing in the video, their camera angles, the way they interact with cooking, how much the recipe really matters, etc. Research questions are great for helping you know what data it is you have to collect.

[soyfelizeth]

I agree on your point about narrowing down content with research questions. I would've never thought about the difference in camera angles and aesthetics that make up a post. As a viewer, we just see the posts without 2nd guessing the work behind it. This seems like such a good research question, best of luck!

[abbyj223]

Original Content Post Week 10, Post 2

how will your research question add to the ongoing conversation about content strategy?

My research question adds to the conversation on content strategy because it focuses on similar content across different accounts, which considers audience, algorithms, and timing of posts. This is all part of content strategy that proves it is not just about the topic and content of the actual post that determines success.

This also considers the context of a post and how having a strong social media presence already can impact the success of a post. This shows that content strategy is not just about the post itself, but also the account that posts it and the context of the post.

[soyfelizeth]

You have really good points including algorithms and timing of posts. It gives content strategy a different perspective as opposed to just engagement such as likes and comments. There is so much that goes on behind the scenes of content.

[soyfelizeth]

Thursday Check-In

My research question is- Does content that frequently references the dog's rescue past (trauma/before footage) generate more engagement than content focused strictly on its current happy life?

The accounts I am using are dogs that were adopted and who initially went viral due to their discovery of neglect. The point of my question is to figure out if the audience is more engaged in the before footage as opposed to their current content which show their current adopted lives. How do I strengthen my question to describe this and help me code best?

@npfannen

[soyfelizeth]

Original Content #20

My research question will allow me to collect data by providing me with a purpose, giving me a clear direction. My research question requires me to compare before and after videos. I will be specifically viewing engagement such as like and share counts.

[soyfelizeth]

Original Content #19

Content strategy is a purposeful plan for creating media that captures an audience's attention. It’s a method used to figure out exactly who to create content for, what to create, and how to structure it. The goal of this strategy is to drive specific engagement and build a discourse community. Content strategy is achieving a goal with purpose.

[soyfelizeth]

Original Content #18

My research question adds to ongoing conversation about content strategy by exploring the emotional impact of the content. For example, identifying the theme and looking at how it builds social identity between the creators and their audience.

[soyfelizeth]

My Go-to Content

My comfort content is any videos from weratedogs on TikTok! The account posts weekly top 5 dogs on viral dog videos. Some of the videos are more humorous like dogs sledding in the snow but they can also be more heartwarming. One of the dogs posted, Eeyore, had gotten a deputy's attention for their grandmother who had fallen while on a walk.

[piggylabs]

Original Content Writing 3

audience analysis - who are we, as students of this course, as an audience?

As an audience we are active, helpful, and for learning. The people here want to interact and learn. Learning what other people do or see a new way if doing or thinking of something. We actively post and interact together getting helpful insight from each response, building on one another. This discourse community may not be as casual as common social media posts but in web writing we need a balance of casual and formal.

[soyfelizeth]

I agree! We are all here to learn not just from this course, but from each others feedback. I've never had a class like this, I enjoy the amount of connections we make with each other. It's definitely pushed me out of my comfort zone as I'm learning the balance you've mentioned!

[jeffharley5]

How are you narrowing your account choices?

I narrowed my account choices by focusing on creators who are all highly active on Instagram and consistently receive high engagement, but who also use different content styles. I selected Kai Cenat, Jake Paul, and MrBeast because they each represent a different approach to content creation—streaming/high-energy personality content, controversial and promotional content, and large-scale challenge-based content.

My process was to first think about popular creators who are easy to analyze, then narrow it down to those who post frequently and have visible engagement metrics like likes and comments. I also made sure they were all on the same platform (Instagram) so I could directly compare their content consistently. This allows me to analyze multiple “spaces” within the same platform, as required by the assignment.

[soyfelizeth]

Good choices! They all are very well known content creators, even I know of them and have watched a few of their videos. Their content is very entertaining. I believe you will have a fun time analyzing their content. I chose the opposite method, I picked creators who are lesser known. I am curious about the differences between them.

Good luck!

[soyfelizeth]

Original Content #17

From the Module 4 data analysis practice project, I've learned how to implement graphs to emphasize data. By playing around with the various types of graphs available, I was able to learn more about which graphs would best suit certain data. I also learned about how to successfully create content. I used to believe that success was shown in numbers but the practice project provided me with a better understanding of purposeful writing.

[soyfelizeth]

Original Content #16

As tumblr users, we are a culture. Specifically, we are a community of students in writing 318 class who use tumblr to engage with each other's content. We post, like, reblog, and comment on our peers content posts. We can explore other content but we also have a hashtag that helps us connect with members of the class. To reach specific members, like our professor, we can tag them in our posts.

[soyfelizeth]

Original Content #15

We are a community of students who share a common goal to further expand our knowledge on web writing. We share interests in each other's posts as we reblog and provide insight. Because this is an online class, I appreciate being able to communicate through Tumblr and receive feedback on assignments. I also like participating and reading the extra credit posts that provide more lighthearted get to know you responses.