Digital strategy for Luxury Brands : Personalization and Customization Luxury thrives on providing personalized services to their customers. So how do brands tackle this in today's digital world? Luxury brand Burberry is managing to cater to their customers to their utmost by introducing shop from Runway options with additional services to customize their garments and product with personalized name plates sewn into it. So does even Louis Vuitton which allows its customers to print their name and initials on their handbags. Tapping right into the consumer's psychic, these brands are utilizing the digital to even provide personal fashion show e-invites thus making them feel all the more special. From Web 2.0 to Web 3.0 brands indeed need to strategize on making products and services more personal. Most online brands and e-commerce sites have started to send thank you notes specifically addressed to the person who have purchased their product online. With personalized labels, notes and gift packs how would brands enhance on this? Maybe assigning personal shoppers like how we have stylists online these days? Also by providing customer relevant content in real time could be more beneficial. Years down we are sure to notice more of customer specific services to sustain them in this evolving digital age.