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💕🌻 “There are some things you can only learn in a storm” 💕🌻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ****************************************************** ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ When it rains, most birds head for shelter, while the eagle is the only bird that, in order to avoid the rain, starts flying above the cloud. When a storm is coming, most birds hide in order to avoid the storm while the eagle uses the ranging storm to lift him up above the cloud to heights where no other birds can go to. They are able to do this because God has created them uniquely with an ability to lock their wings in a fixed position in the midst of the fierce storm winds. Challenges in the life of a leader are many. These are the storm we must face as leaders to rise to greater heights. Like an eagle, a leader can only rise to greater heights if she or he takes up the challenges head on without running away from it. Don't let the storm slow you down and remember that the harder the battle, the sweeter the victory❣️⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ _____________________ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ The question you have to ask yourself is - Are you going to hide and let difficulties control and destroy your life? Or - are you going use the storm as an opportunity to become a better version of yourself? It is your choice. Remember there is no shame on giving up that is also an option; however, if you give up, you will never find out how great and strong you are. 💪🏼 (at Spotlight Media International)

💕"We don't grow when things are easy, we grow when we face challenges. ”💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ****************************************************** Most of us dream of the day when we won't have any more challenges in our life, when everything will be resolved and our lives will be "complete." However, unless we live inside a box for our entire life, we are all going to face challenges in our lifetime, whether we want it or not. Challenges are not sent to destroy you, they are sent to make a stronger version of yourself. Challenges will be part of our amazing life story but it is totally up to us how we react to them. Let me tell you that the hardest thing is to keep going when chips are down, to keep pushing when things are harder, to remain faithful when results are not obvious. It is easy to put on the happy face and to have faith when everything is going well and the easiest thing to do is to give up when facing challenges. You have every right to give up but, if you give up, you will never find out how GREAT YOU ARE. The question you gotta ask yourself when facing a challenge is: Do you want to be remember as the one that gave up? Or the one that fought back and made it despite the odds being stacked against you? 🙏

Learn to listen and interact: To be a good publicist, you must master the art of listening! The worst thing you can do in such event is to talk so much and ask irrelevant questions at the end, meaning there was no conversation. Best publicists know how to listen and respond in a way that drives a conversation towards the right direction. It involves being in control of yourself and being in a position to correctly and eloquently articulate your ideas to the other party. Employ open-ended questions that will leave people thinking about a variety of possibilities.

#spotlight media international

There are many promotional chances that the public provides to companies. What matters is how the company uses those opportunities to capture the public attention. People like listening to controversies and if you can start one or be linked with one, there is the possibility your clientele base will increase. Take, for instance, the Lithuanian distillation company; they launched a brand with the name Putin vodka. The company denied any link with the Russian politician Vladimir Putin. Although they use the Russian flag colors on the bottle, they have denied any connection with the Russian president and that has caught the public eyes. Promoting a brand requires creating something unique behind it that will attract publicity.

#marketing #mobile marketing #email marketing #digitalmarketing

Seven Steps to Make Marketing Relevant Again Marketing has lost its relevance because organizations are concentrating more on communications program rather than owning their marketing strategic. So how do we bring sanity back into marketing? The answers lie in the understanding the CEO’s agenda of promoting company growth and development and the overall business objectives. In most cases, the markets are disconnected from the company’s agenda and its marketing strategy. Again, it should be understood that communications experts are not marking experts. Marketing requires understanding what clients want as well as what the competition is doing to deliver the same to their clients. For successful marketing, the marketer must answer three simple questions. One, where is the company? That is, understanding the company’s position in the market. Two, where will the company be in five years? That is, understanding the destiny of the company in five years. Third, is how to get there? It includes understanding the strategies that will work in increasing profitability as well as the shareholder value. Marketing requires paradigm shift from communications marketing to strategic marketing

Same Paper, Different Story: An image showing two editions of The Wall Street Journal with opposing headlines on the front page is real. This is definitely part of an effort to sway voters.

Why Marketing Campaigns Must Have Video ************************************************ If pictures tell a thousand words, how much more valuable is video with enhanced sound and compelling moving parts? Nielson Research shows us that customers are twice as likely to buy a product when video is present on a website. Consumers also spend 45 percent more time on a website where video is present.

Have you ever heard the saying that it’s cheaper to keep a happy customer, rather than find a new on? Think about it! If you lost a paying customer, what would it take to find one to replace him or her? Let our team help you grow your business. 💪🏼

Interested in running a Craigslist Campaign? Get in touch with Spotlight Media International today and give your business that much needed boost!! Also, for all the consumers, this is the best platform to search for all your requirements.

Did you know that consumers are more interested in categories than brands. Yet, what do most marketers want to talk about? They want to talk about their brands. “Hey, our brand is terrific!” “Our brand is this; our brand is that.” But, most consumers don’t think in terms of brands. When they order something in a bar, they don’t think brand. They think category, “What do I want to drink? Do I want a beer? Do I want a coke? Do I want a gin and tonic?” In other words, they think category first. They think, “I want an energy drink.” Then they ask the bartender for a Red Bull.

The good news for small businesses in today’s digital world is that their marketing dollars can go much further. However, an investment in a significant amount of time is essential in executing an ongoing marketing strategy that is successful. Social media is essential in today’s marketplace. It cannot be hit or miss. It needs to be frequent and coordinate with other digital marketing channels. For example, Facebook and Twitter posts need to reinforce your brand but in a more conversational way.

Social media is about the people. Not about your business. Provide value for the people and the people will provide for you.

#social media marketing

Marketing For Small Local Businesses

Social media is essential in today’s marketplace. It cannot be hit or miss. It needs to be frequent and coordinate with other digital marketing channels. For example, Facebook and Twitter posts need to reinforce your brand but in a more conversational way.brand but in a more conversational way.

Just what are the platforms a small business should utilize? The first step is investing in a stellar website. The website is where most of your hard dollars need to be spent. All roads and marketing channels should be lead back to your website. Do not make the mistake of cutting corners on this first, last and in the middle step of should be lead back to your website. Do not make the mistake of cutting corners on this first, last and in the middle step of Marketing 101. During this step work with professionals to assist you with understanding and communicating your brand.

One of the best ways to generate hard leads is to include some kind of form on your site in order for customers to progress to more detailed information. In the old days forms were filled out at trade shows or in some instances when customers came into your business. When someone visits your website they are at least mildly interested. Make it seem like you are doing the customer a favor by gathering the information. Be respectful of how you use the information. Generally phone calls are frowned upon. People prefer the digital approach so email them but make sure you at least get their zip codes so you know where your customers are coming from.

After you get your website fully functional and with detailed, informative content, then you move on to social media. There are vast differences in Facebook, Twitter and Instagram. Before you jump in to the popular social media platforms, do your homework. Look at the content of businesses similar to yours. If you already have these platforms on a personal level it is advised to create separate ones for your business. It is free but it requires an investment in time and marketing savvy.

Facebook, even for businesses, should not be hard sales tactics. People expect conversational, visual and friendly posts even for a business. Frequency must be watched as well. Posting your information several times a day will drive customers away and you will lose “followers” and “friends”. Being strategic will get and keep potential customers engaged. Get others to post on your page as well. Have a happy customer? Ask them to do a testimonial. Boosting boasts with paid content is advised but again be careful with the frequency.

Final, but important step is to know how to read your analytics for all platforms. There is a wealth of information available about potential customers. You can use this information for additional marketing as you learn what resonates with people. Social media data translates into hard leads. Make the most of it!

To make your business stand out, live your brand and deliver the values that matter most to your customers. That’s brand building in a nutshell. It’s not your company’s logo, tagline, or mission statement. “It’s what people say about you when you leave the room”

Good SEO work only gets better over time. Being consistent and provide quality content through the right mediums are the key to rank up on Google and other search engines. It’s only search engine tricks that need to keep changing when the ranking algorithms change.

#marketing #digital marketing #seo #local business

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

"The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer.”

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