Lava – Brand with so Many Options!
Earlier last week Lava announced launch of its smartphone in iris range, on the parallel they have set the tone for a tab launch, what it apparently means to me is that the brand has depth. With the pace it's launching product to market it means we are about to see the product segmentation to the core as every subsequent launch form the brand is aimed at one or the other audience.
Important here to mention Lava makes a tab called Xtron which is Wifi & the another with 3g calling, now while we as Indian consumer might want to keep asking for everything in everything at minimal price, but rationally speaking even if we go to buy a car we know our budget & the usage basis that we priorities & make choices.
Case in point is another tab that Lava is talking about these days; with the reputation of giving value for money offerings the brand might throw some more options at consumer which will make sense to them. In a way we can say this is like customized offering for your needs. Isn't it!