The Power of Overstimulation: Sensory Overload as a Tool to Ware Us Down.
I have been off of instagram and Snapchat for upwards of about a month, and I’m forming many thoughts, not all cohesive or concise, on this idea that overstimulation via social media could be a tool to ware down movements.
Let’s look back on the early days of YouTube. When beheadings from other countries or cursed videos were posted, they almost instantly went viral because of their shock value. The same video would last us several years of referencing, quoting, and conversation. Even to this day we make references to some of those videos every now and then.
Fast forward to the further development of apps like instagram, vine (RIP), the growing popularity of tumblr, Pinterest, Snapchat, and more. Seemingly our interest seemed very focused on long form content, watching 40 minute-2 hour long YouTube videos. But one day, the app Musical.ly was bought out and became what we now know as TikTok. We had a sudden uprising in short form content, similar to vine, but with an even more specialized and sensitive algorithm.
While most social media felt like a cigarette, with us having to go out of our way to find the content we want, TikTok was like a fat rip of a vape. Constant dopamine at your fingertips, anywhere and anytime and in any flavor you wanted.
There was no denying that social media was bad for us before this, but suddenly we got TikTok and it actually kind of started to feel like I was in one of those boomer memes about how kids are glued to their phones.
Then instagram got reels, YouTube got shorts, and Facebook also hopped on the train. It was a short form content apocalypse (this is meant to be hyperbole but you get the idea).
As someone who has been staunchly addicted to their phone and specifically to TikTok and reels for years now, I finally elected to make the decision to take a total break from social media, and using Facebook (which I usually find boring anyways aside from marketplace) and Tumblr, a platform that provides less overstimulation compared to the aforementioned apps, after having deleted my TikTok account altogether almost a year ago.
I have specifically gotten to choose when I read the news or receive news, I have been able to sit with my own boredom, and have truly and honestly become more comfortable being out of the know. Personally I have seen massive improvements in my mental health and also feel more intentional about staying updated on international and national issues most important to me at the moment.
I want to be clear that I don’t want this to come off as me trying to avert my eyes from the crises happening. But it is so that I can see the latest news with a clear head, and have the attention span and energy to go do something about it without feeling burnt out and hopeless.
Furthermore, being off of social media has actually given me more time and energy to engage with long form content as a whole, whether that is movies, TV episodes, or just books and YouTube videos. It’s not all returning at one time, but it is coming back slowly but surely. I have been spending time doing my hobbies, and sitting outside, and doing all the things our parents said would make us less depressed and while it doesn’t cure my every concern, it definitely helps.
But why the hell am I rambling about all of this?
I wonder how much more effective we could be if we could break our bonds with social media? Specifically those that have fallen to short form content brainrot.
What if we utilized the time we’d normally spend on social media and go volunteer for a local organization? What if we took that time and read more theory? What if we took that time and started a community based group like a reading club or a crafting circle?
I didn’t realize how much time I wasted on social media til I got off and realized how much I open my phone to check it, how often I began just not knowing what to do because I’d normally go on instagram to look at reels, how frequently I’d reach for my phone and go “oh yeah, I’m not on there anymore”. There is so much time in a day that we could create meaning within our community to keep it going, and still have energy left to stay updated on important issues like Palestine or U.S. politics, and it is stolen from our fingertips and from our heads daily because we doomscroll and call that “staying updated”.
I don’t think it’s a stretch of the mind to say that social media, run by tech oligarchs and billionaires, seeks to overstimulate us as a method of sedation. But I wonder how far we can take that? If phones really are an ultimate evil? If social media is an ultimate evil? If the damage is irreparable or if we could possibly heal our relationship with the tech world in some meaningful way?