Be the Trend

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In this day and age, advertisements play a huge role in promoting a product to its target consumers especially when different media platforms are being regarded as home base of these promotions. Evidently, the rise of Youtube and Facebook as both powerhouses of the advertising industry influenced a lot of what can be seen today.

Last year, as part of the Kwentong Jollibee Valentine Series, a hopeless romantic story of someone who loves unconditionally was taken into a less than three-minute short film entitled “Vow”. Since Filipinos are naturally empathetic and romantic, the fast food company took the liberty of transforming a couple of fries, burger, and chicken into a beautiful and well-rounded story. Obviously, Jollibee aimed to advertise their food selections during Valentine season as it could give ideas to partners and couples.

The story of “Vow” skyrocketed not only in the Philippine scene but also made headlines to different foreign viewers, especially the Fine Bros, which made a reaction episode about the said video. The reactions that the video received were mostly full of praise as it conveyed one of the biggest challenges in making a strong and powerful advertisement – touching the hearts of the viewers. Since the advertisement was a big blowout success, a sequel was produced come July and this time, people were already hooked to the mini-series. However, the second ad entitled, “Perfect Pairs” even when shown a big audience viewership, received a different reaction from the people who are hesitant in taking how the story ended. Nevertheless, the popularity of the mini-series was still engraved into the minds of the people and helped the company boost its sale and name recognition.

As the features of trends include an easy, consistent, sustainable, and broad application of the product, the promoted product, Jollibee foods, is indeed a trend. Ever since Jollibee’s business grew, its success can never be compared to any other food stalls as children aged as early as 1-year-old, all the way to the elders as old as 100-year-old, still enjoy the sweet and juicy aroma of Jollibee. Saying that Jollibee is the national fast food restaurant in the Philippines is an understatement as it continues to rock more than what it could be. Seeing how easy one can get this product as there are a lot of branches nationwide, consistent with its never-ending service and new products, sustainable with its continuous efforts of renovating and revamping the menu and the local place, and broad application as all sorts of people in all their walks of life continue to have this product – they show that Jollibee is indeed a trend and will not be gone anytime soon.

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Blog Post: Know More About ALS

ALS or Amyotrophic Lateral Sclerosis is a neuron disease which weakens the muscles, making a person slowly vulnerable - and worse, paralyzed. To know more about ALS and the ALS Ice Bucket Challenge, click the link above or here.

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Flip & Flick

Trends flip tantamount to a slippery slope. Fads flick like an arrow from a bow. In fits and starts, it lingers, it flickers.

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Trends at Its Best

Raymund Julius Olaguer

Life has a simple never-ending chapters of trends. I personally am one of those people who guarantees to be a fan of this trends for it doesn't match my style of interest evidently. Trends isn't just about technology, fashion, but trends affect society, economy, culture, that inspires people to be updated of the news and events that matter. Trends are a general course , or prevailing tendency, a direction in which something moves. Though trends are not invented, for we cannot store ideas for people in the future if we aren't sure of ourselves that it would be an official trend. But in having a trend lies innovation, from what this means is, it constantly change dynamically and continue to improve. From what trend really is about is, it is an expectation for what lies from the past is a prediction for the future.

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Lasting Trends

Veronica Lorraine Medrano

In biology, there is this phenomenon called mimicry, which occurs when a group of organisms, the mimics, evolve to share perceived characteristics with another group, the models. Humans are no different.

For animals, mimicry can be for protection against predators or even as a sense of growth. This same exact reason points out as to why people like myself get hooked on trends or fads – for sheer survival and as to not settle for mediocracy and stagnancy.

Therefore, even in the fast-paced society we are in today, before coming to terms with certain models, I still am cautious with how trends could impact my life and of others. With this in mind, it is not about how trendy I am or how ‘in’ I could be, but how I live up to these things and make them last even longer than their welcome – either by firmly accepting or rejecting the qualified and those that are not.

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L’effeto

Philina Beatrice Caaway

Technology is woven into our daily lives. This paves way on being enthusiastic about trends that promulgates in the society. As a millennial, being exposed in the internet enables to get to know the trending and manifest it in real life.

When trends are being exhibited, learning to balance which makes sense is a practice. There are queries which need answers to satisfy hunger on knowledge including why it should let people to be involved. If justifiable, I engage myself into taking part. In conclusion, there is no doubt that the growth of technology has its effect to an individual.

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Trends

Aaron John Lazaro Briones

Trends are practically everywhere. But I for one am not easily impressed by emerging novelties in fashion, music and culture. Emerging trends in education and technology however, does catch my attention and leads me to be ‘hooked’ to it. Usually, if I consider a trend to be potentially useful to my life and academics, I try to use it. If a trend proves to be satisfactory and helpful, I shall greatly consider using it again such as computer applications like Canva and Filmora. To make sense of any trend, I base my judgement on efficiency and usefulness in my life.

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Leverage

Kyla Marnella Mauleon

A trend is a current style or preference, it has a longer lifespan for people and is broadly differing, with brands, associations and additionally utilizing elective techniques that delivers its message out to consumers. Moreover, there is line of development for a trend.

This prevailing tendency gets me hooked in a short exposure of time to any emerging trend due to the fact that people are also undergoing the same phase. In the other hand, influence from others is one of the reasons that affects the way I get involved in a certain trend. However, whenever there’s a trend existing or in progress I always tend to have an involvement considering that I am interested in fashion and technology.

Because of our economic and social obsession with trends, it’s not really surprising that there’s an almost equal and opposite reaction in our modern obsession with fads. Too much of anything will cause a reaction, often in the opposite direction. Even worse, we often suppose that fads are trends. Fads are demanded as the next wave of the future, oddly one right after another. However, we work with trends because that’s where our work will do the most good in long-term thinking applied to the notion of pulling our resources and efforts to multiply the outcome.

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Isolation Fears

Wyatt Raleigh Suarez

Often times whenever I see an emerging trend, I always think that I will not succumb into engaging myself in that certain probability. Yet, in the end that emerging trend has won me over due to the inconvenience of peer pressure; I actually based this in my experience when I was in Junior High School when most of the millennials are wearing the trending jogger pants and denim ripped jeans. I was often told that I should accept this new trend and become part of it instead of drifting apart from these so called peers and by that time I always think about the financial situation in life. Apparently Half of my parents money are spent by my needs of being a part of the emerging trend; nowadays I learn to be part of various fads and trends in which I could not count the numbers of group following the trend. In this year the trending topic today about fashion is the “Hypebeast” wherein they are the types of person who are called “jejemons” it is a term meaning outdated. Mostly people who take part in this certain trend are very much distinguished among the masses it is time consuming to explain. But from what I have learned in my opinion Trends and Fads have became a part of human history dating back since the medieval ages where only the powerful people who gets to be a part from that trend; people may be led to uncertainty when it comes to finding a new trend/fad, probably during this time, right this second a creative person is about to revolutionize a new trend in this year of 2018.

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Hooked

Vivien Beatrice Abrigonda

Life is a matter of choices. It is always ‘you’ who decide for yourself, no matter who or what the circumstances are. Personally, she does affiliate herself with the leanings in progress. No question to that. Howbeit, she’s an archetype of a fellow who doesn’t go with the flow easily. She doesn’t wend her way on a vision without a clear-cut destination. To all intents and purposes, she weighs the crazes she deals with. I am ‘she’, carefully assessing the strong and weak points of every probable shift, its firmness and effects not just on my persona, perhaps, the multitude here and there. In the affirmative, I may be hooked with trends and fads, but with a sense of worth and value. 

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Clawed in the 21st Century

Rein Albances

The emergence of fads and trends is inevitable; it could only be predicted based on events and wants of the people in society. With beginnings of various ‘unique’ circumstances happening in the world, I become as adventurous as I can in discovering and trying these fads and trends.

Influence and curiosity are the two main reasons of how I digest fads and trends. Being around a diverse group, I am prone to listen to different opinions about a certain event. However, sometimes I can also influence other people to follow a specific fad or trend because I tried it out of curiosity. One thing I consider whenever I get hooked to a specific fad or trend is interest. The more I am interested to a fad or trend, the more I tend to follow it. 

On the other hand, my approval or disapproval to such emerging fads or trends also rely on my interest. If the specific phenomena appeals to me, then I will accept the fad or trend. If it does not, I usually tend to criticize the phenomena. One example of such fad or trend I do not appeal to is the rising popularity of Korean dramas, pop genre, and the like.

Interest, influence, and curiosity are not only mine - but also mostly the others’ major components in evaluating fads and trends of today. As various events continue to rise, we are continually getting dragged by such. Meanwhile, as we get dragged by trends and fads - like claw machines, we pick our prize.