How To: Create A Look Book
If you haven't already, be sure to take a peak at our newly launched Spring/Summer look book featuring some of my fav Bay Area bloggers. After "re-launching" the site last week, I decided to give myself a much need break from my unhealthy work habits as of late. I had the realization that I need to share the real growing pains of what's happening over here on this crazy ride of entrepreneurialism because, it's not always pretty and for the most part, always scary. But it can be done (I think)...
On that note, I know you're all wondering, "how the heck did she pull off organizing that photo shoot & creating a look book?" Well, let me tell you, I had never planned anything like it in my life and aside from my old days at American Eagle Outfitters styling outfits for the seasonal photo shoots, I hadn't the slightest clue. Only in my wildest dreams did I think I could rally cool people to work with me. I mean, who the hell is sweet & spark any way??
Always being one for a challenge, I just started connecting with people I already knew and one thing kept leading to another. It's amazing what you can achieve if you just ask....
I met Allan & Sonny at a Seth Godin Icarus meet-up session, where I discovered their new co-working space, Runway, housed in the Twitter & One Kings Lane building.
Our friends from Specialities, Vive La Tarte & The Plant Cafe were ever so kind to sponsor food for the day.
I'd been following photographer, Ashley Batz, on pinterest since the very beginning and loved her clean aesthetic.
After spending hours talking with my dad & the crew at my local hardware store, I'm more proud of this DIY jewelry display than anything else!
These are the best friends, consultants & stylists a girl could have.
Phancy Phalanges from Pams & Kin and make-up by the pros.
After meeting over seven cups of coffee, here are my seven new friends (Erin, Nichole, Natalie, Lauren, Natalie, Kate & Victoria is here in spirit) and I celebrating how far sweet & spark has come!
So c'mon, what else are you curious about that's happening over here?