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@swifttaay
All ten Taylor eras have entered the chat and are ready for the Taylor Swift | The Eras Tour 🤯
Get access to the exclusive Capital One pre-sale with the Venture X card on November 15!
Plus: Arctic Monkeys, YoungBoy Never Broke Again and Jeezy & DJ Drama debut in top 10.
Taylor Swift achieves her 11th No. 1 album on the Billboard 200 chart (dated Nov. 5) as Midnights arrives with the biggest week for any album in nearly seven years. The set launches with 1.578 million equivalent album units earned in the U.S. in the week ending Oct. 27, according to Luminate. The last album to tally a larger week was the debut frame of Adele’s 25, when it bowed with 3.482 million units (Dec. 12, 2015-dated chart).
Midnights was released on Oct. 21 after being announced two months earlier by Swift at the MTV Video Music Awards (Aug. 28). No music from the album was released until the set dropped on Oct. 21, when she also issued the music video for Midnights’ first single, “Anti-Hero.” Midnights is Swift’s 10th full-length studio album and initially bowed as a 13-track standard release. Three hours after Midnights’ arrival, Swift released a deluxe version of the album (its “3am Edition”) with seven bonus tracks.
Swift now ties Barbra Streisand for the most No. 1 albums among women. Swift is also the sixth act with more than 10 No. 1 albums on the Billboard 200 since the chart began regularly publishing on a weekly basis in 1956. She joins The Beatles (who lead with a record 19 No. 1s), Jay-Z (14), Drake, Bruce Springsteen and Streisand (each with 11).
Midnights is already the year’s top-selling album by overall sales through the year, and tallies the largest sales week for an album since her own reputation debuted in 2017, the third-largest streaming week ever for an album, and the biggest sales week for a vinyl album in the modern era (since Luminate began tracking music sales in 1991).
Of Midnights’ 1.578 equivalent album units earned, album sales comprise 1.140 million, SEA units comprise 419,000 (equaling 549.26 million on-demand official streams of the set’s 20 total tracks) and TEA units comprise 19,000.
Third-Biggest Streaming Week Ever: Midnights logs the third-largest streaming week ever for an album, by total on-demand official streams. It also captures the biggest streaming week for a non-R&B/hip-hop album and any album by a woman. The Nos. 1 and 2 biggest streaming weeks were logged by the debut frames of Drake’s Scorpion (745.92 million) and Certified Lover Boy (743.67 million), respectively.
Previously, Swift’s biggest streaming week for an album was tallied by the first week of Red (Taylor’s Version), with 303.23 million in 2021.
2022’s Top-Selling Album: With 1.140 million sold, Midnights is easily 2022’s top-selling album already. Previously, 2022’s top-seller — adding up all sales generated through the year — was Harry Styles’ Harry’s House, with 633,000 copies sold through Oct. 27. (In terms of total equivalent album units, Bad Bunny’s Un Verano Sin Ti is 2022’s biggest album, with 2.911 million units earned.)
Breaking down Midnights’ first-week sales of 1.140 million, physical sales comprise 980,000 (575,000 on vinyl, 395,000 on CD and 10,000 on cassette) and digital album downloads comprise 161,000.
Biggest Sales Week Since Swift’s Own reputation: The 1.140 million sales number for Midnights marks the largest sales week for any album since Swift’s own reputation debuted with 1.216 million copies sold (chart dated Dec. 2, 2017).
Swift Has Five Albums With Million-Plus Sales Weeks: Midnights is the 22nd album to sell at least 1 million copies in a single week since Luminate began tracking music sales in 1991. In total, there have been 24 instances — by 22 different albums — in which an album sold at least 1 million copies in a week. One of those albums, Adele’s 25, sold more than 1 million in three separate weeks. Swift is the only artist with five different albums to each sell at least 1 million copies in a single week in the Luminate era — Midnights, reputation, 1989, Red, and Speak Now.
Further, now with five, Swift remains the only act with at least three different albums that hit the million-sales weekly threshold. Three acts have a pair of albums that each managed a million-plus sales week: Backstreet Boys, Eminem and *NSYNC.
New Modern-Era Vinyl Sales Record: Midnights handily breaks the modern-era record for single-week vinyl album sales in the U.S. with 575,000 vinyl LPs sold. That’s the largest week for an album on vinyl since Luminate began tracking music sales in 1991. It surges past the previous high, set earlier this year, when Harry’s House debuted with 182,000 vinyl copies (week ending May 26, 2021).
Midnights is also already 2022’s top-seller on vinyl year-to-date. Previously, the year’s top-seller on vinyl was Harry’s House, with 377,000 sold through the year.
Midnights’ 395,000 in CD sales is the largest sales week for an album on CD since reputation launched with 507,000 copies sold.
Midnights arrived after months of pre-release promotion and pre-orders — and its sales figure is bolstered by an array of available versions and variants of the album. It is available to purchase in a standard digital album (both clean and explicit); a deluxe digital album (clean and explicit, each with seven additional songs); an iTunes-exclusive version with a bonus spoken word track (clean and explicit); four standard CD editions (each with a different cover, both clean and explicit); four vinyl LP editions (each with a different cover and colored vinyl); and a cassette tape. Target is also selling an exclusive “Lavender” edition of the album on CD and colored-vinyl LP, with the CD boasting three bonus tracks.
Plus, in the weeks leading up to release, Swift’s webstore sold pre-orders of signed copies of the four standard CD albums and the four standard vinyl LPs. Midnights is also available in deluxe boxed set with a CD edition of the album and a Swift-branded T-shirt, exclusively for Capital One cardholders.
Some superfans may have also been enticed to purchase all four variants of the album on either CD or vinyl, as the back covers of the four albums fit together like a puzzle to display a clock face (a literal reference to Midnights!). Swift shared the news through her social media in mid-September, saying: “If you put all the back covers together, she’s a clock. It’s a clock… It makes a clock.” (Swift’s official webstore sells hardware to hold the four CDs or the four vinyl LPs together as a wall clock.) The idea of assembling multiple versions of an album’s back cover (or cover) together to reveal a larger complete image isn’t unique to Swift, as other acts (frequently in the K-pop world) have employed a similar marketing idea.
It’s not unusual for many artists to offer variants of an album, from multiple color vinyl editions to collectible CD packages and beyond. Swift herself has rolled out albums in a similar fashion in the past — she had four different Target-exclusive variants for Lover in 2015. In 2022, acts ranging from Red Hot Chili Peppers and Ozzy Osbourne to BLACKPINK and Madonna have all leaned in to the practice of offering multiple iterations of a physical album where usually the only difference is in packaging or the color of a vinyl LP.
“Well hi. I want to say thank you to Bart for introducing me in such a generous way, and I want to say thank you to the NSAI for getting us all together for this event tonight. It’s been beautiful. For me, tonight feels brimming with genuine camaraderie between a bunch people who really, really love making stuff, who really love the craft, who live for that rare, pure moment when a magical cloud floats down right in front of you in the form of an idea for a song, and all you have to do is grab it. And then you shape it like clay, prune it like.a garden, and wish on every lucky star or pray to whatever power you believe in that it might find its way out into the world and make someone feel seen, feel understood, feel joined in their grief or heartbreak or joy for just one moment. I’ve learned by being in the entertainment industry for an extended period of time that this business operates with a very ‘new, new, new,’ ‘next, next, next,’ mentality, right? For every artist or songwriter, we’re all just hoping for one great year, one great album cycle, one great run at radio, and these days, one song that goes viral on TikTok. One glorious moment in the sun. Because on your next project, you’ll probably have to invent a new thing to be, think of all new things to say, and fresh ways to say them. You will have to entertain people, and the fact is, that what entertains us is either seeing new artists emerge or seeing established artists showing us a new side of themselves. If we are very, very lucky, life will say to us, ‘Your song is great!’ The next thing life will say is, ‘What else can you do?’ I say all this because I am up here receiving this beautiful award for a decade of work and I can’t possibly explain how nice that feels. Because the way I see it, this is an award that celebrates a culmination of moments: challenges, gauntlets laid down, albums I’m proud of, triumphs, stories of luck or misfortune, loud embarrassing errors and subsequent recovery from those mistakes, and lessons learned from all of it. This award celebrates my family, coworkers, my team, my friends, and my fiercest fans. And my harshest detractors, and everyone who entered my life or left it, because when it comes to songwriting and my life, they are one and the same. As the great Nora Ephron once said, 'Everything is copy.’ Twenty years ago I wrote my first song. I used to dream about one day getting to bounce around the different musical worlds of my various sonic influences and change up the production of my albums. I hoped that one day, the blending of genres wouldn’t be such a big deal. There’s so much discussion about genre and it usually always leads back to a conversation about melody and production, but that leaves out possibly my fave part of songwriting: lyricism. And I have never talked about this publicly before. because it’s dorky, but I have in my mind, secretly established genre category for lyrics I write. Three of them, to be exact. They are affectionately titled quill lyrics, fountain pen lyrics, and glitter gel pen lyrics. I know this sounds confusing but I’ll try to explain it. I came up with these categories based on what writing tool I imagined having in my hand when I scribbled it down. Figuratively - I don’t actually have a quill anymore. I broke it once when I was mad. I categorize certain songs of mine in the 'quill’ style if the words and phrasings are antiquated. If I was inspired to write it after reading Charlotte Brontë, or after watching a movie where everyone is wearing poet shirts and corsets. If my lyrics sound like a letter written by Emily Dickinson’s great-grandmother while sewing a lace curtain, that, to me, is writing in the quill genre. I will now give you an example of one of my songs I would categorize as quill: 'How’s one to know I’d meet you where the spirit meets the bones in a faith-forgotten land? In from the snow, your touch brought forth an incandescent glow, tarnished but so grand.’ Moving on to lyricism category number two: fountain pen style. I’d say most of my lyrics fall into this category. Fountain pen style means a modern storyline or references with a poetic twist—taking a common phrase and flipping its meaning. Basically trying to paint a vivid picture of a situation down to the chipped paint on the doorframe and the incense dust on the vinyl shelf, placing yourself and whoever is listening right there in the room where it all happened: the love, the loss, everything. The songs I categorize in this style sound like confessions scribbled and sealed in an envelope that are too brutally honest to ever send. For example, 'cause there we are again in the middle of the night, we’re dancing round the kitchen in the refrigerator light, down the stairs, I was there, I remember it all too well. And there we are again when nobody had to know, you kept me like a secret, but I kept you like an oath, Sacred prayer and we’d swear to remember it all too well’ The third category is called glitter gel pen, and it lives up to its name in every way. These lyrics are frivolous, carefree, bouncy, syncopated perfectly to the beat. Glitter gel pen lyrics don’t care if you don’t take them seriously because they don’t take themselves seriously. Glitter gel pen lyrics are the drunk girl at the party who tells you that you look like an angel in the bathroom. It is what we need every once in awhile in these fraught times in which we live. For example, 'my ex man brought his new girlfriend, he’s like oh my god, but I’m just gonna shake, and to the fella over there with the hella good hair, won’t you come on over baby and we can shake, shake, shake?’ Why did I make these categories, you ask? Honestly, because I love doing this thing that we are fortunate enough to call a job. Writing songs is my life’s work, and my hobby, and my never-ending thrill. I am moved beyond words that a few of my peers decided to honor me in this way for this work that I’d still be doing if I never got recognized for it. Lately, I’ve been on a joyride down memory lane because I’ve been rerecording my first six albums. And when i go through the process of meticulously recreating each element of my past and revisiting the songs I wrote at 13, 14, 15, that path leads me right to Music Row. My mom would pick me up from school, drive me to cowriting sessions with dozens of writers—and some of you are in this very room tonight—who 15 years ago decided to give me their time, wisdom, and belief before anyone thought that writing with me was a productive use of an afternoon. I will never forget you, every last one of you. Part of my rerecording process has included adding songs that never made the original albums, but songs I hated to leave behind, going back, and rerecording a bunch of them for my version of my albums. Fearless (My Version) came out last year, and as I was choosing songs for it, I came across one I’d written with the Warren Brothers when I was 14. I decided to record it as a duet with the brilliant Keith Urban and when i called up the Warrens to tell them i was cutting our song 17 years after we’d’ written it, I’ll never forget the first thing they said: 'Well, I think that’s the longest hold we’ve ever had!’ In 2011, just over 10 years ago, my trusted collaborator and confidante Liz Rose came over to my apartment and I showed her a song that I had been working on. I was going through a rough time, as is the natural state of being 21, and had scribbled down verse after verse after verse, a song that was way too long to put on an album. It clocked in at around 10 minutes. So we set about editing, trimiming, cutting out big sections until it was a reasonable 5 minutes and 30 seconds. It was called all too well. Last year, when I re-recorded my 2012 album Red, I included this 10-minute version with its original verses and extra bridges. I never would have imagined when we wrote it that that sound would be resurfacing 10 years later or that I’d be about to play it for you tonight. A good song can defy logic or time. A good song transports you to your truest feelings and translates those feelings for you. A good song stays with you even when people or feelings don’t. Writing songs is a calling and getting to call it your career is a calling you have to be grateful everyday for it and for all the people who thought your words were worth listening to. This town is the school that taught me that and to be honored by you, means more than any genre of my lyrics could ever say. Thank you.“”
— Taylor accepting Songwriter-Artist of the Decade (2010-2019) at the 2022 Nashville Songwriters Association International Awards
The Queen’s eight grandchildren walking to the vigil beside her coffin tonight. The Prince of Wales and Duke of Sussex will stand at the head and foot of the coffin wearing the Blues and Royals Number 1 uniform.
London Bridge has fallen. Rest In Peace, your majesty.
Midnights, the stories of 13 sleepless nights scattered throughout my life, will be out October 21. Meet me at midnight.
Pre-order now: https://taylor.lnk.to/taylorswiftmidnights
Taylor Swift: Benjamin is 22 in cat years. #ImFeeling2022
With a staggering output of four chart-topping albums over the last 16 months, totaling nearly 100 songs, Republic's Taylor Swift will end
With a staggering output of four chart-topping albums over the last 16 months, totaling nearly 100 songs, Republic's Taylor Swift will end 2021 with market-leading total activity north of 6.1m (she’ll finish the year somewhere around 6.5m) and six albums crossing 500k: evermore and Fearless (Taylor's Version) will be 1m+; folklore and Red (Taylor's Version) will be 800k+; and Lover and 1989 will surpass 500k.
The productivity, savvy and cultural influence demonstrated by the multiple Grammy winner (who took AOTY last year and is nominated in that category this year) has been, as far as we can tell, unprecedented. Nobody works harder—or smarter—than Swift.
From repeatedly posting record-setting vinyl sales weeks, to joining TikTok and rushing to rerecord a viral track to turning in the most memorable Saturday Night Live appearance in ages, Swift has been in peak form all year. She also scored a #1 album with three different titles in 2021—which hasn't been done by a solo artist this century—held the #1 spot on the Top 50 five times and topped the song chart with the longest #1 since "American Pie," her 10-minute revision of "All Too Well."
Once again, Tay has rewritten the rules.
Taylor Swift: NO PROBLEMS TODAY JUST CHAMPAGNE 🥂 I wanted to share this video with you from when @aaron_dessner and I were doing our fittings for the video and there was a piano, so ofc this happened. SO stoked evermore has been honored like this. Congrats to all our fellow nominees #GRAMMYs
#1, All Too Well (Taylor's Version)
#18, State of Grace (Taylor's Version)
#22, I Bet You Think About Me (Taylor's Version) (From the Vault) ft. Chris Stapleton
#25, Red (Taylor's Version)
#43, Nothing New (Taylor's Version) (From the Vault) ft. Phoebe Brisgers
#45, Message in a Bottle (Taylor's Version) (From the Vault)
#46, I Knew You Were Trouble (Taylor's Version)
#47, Run (Taylor's Version) (From the Vault) ft. Ed Sheeran
#51, Better Man (Taylor's Version) (From the Vault)
#52, 22 (Taylor's Version)
#54, Treacherous (Taylor's Version)
#55, We Are Never Ever Getting Back Together (Taylor's Version)
#59, I Almost Do (Taylor's Version)
#61, The Very First Night (Taylor's Version) (From the Vault)
#63, Everything Has Changed (Taylor's Version) ft. Ed Sheeran
#66, The Last Time (Taylor's Version) ft. Gary Lightbody
#67, Stay Stay Stay (Taylor's Version)
#69, Babe (Taylor's Version) (From the Vault)
#76, Holy Ground (Taylor's Version)
#77, Begin Again (Taylor's Version
#79, Forever Winter (Taylor's Version) (From the Vault)
#83, The Moment I Knew (Taylor's Version)
#84, The Lucky One (Taylor's Version)
#85, Sad Beautiful Tragic (Taylor's Version)
#87, Come Back…Be Here (Taylor's Version)
#90, Starlight (Taylor's Version)
“Christmas Tree Farm (Old Timey Version)” Amazon Music exclusive video
Taylor Swift: You guys sent a 10 minute song to number one for the first time in history honestly WTH