An idea from the Optimus Prime Plants post: Swindle, being a Jeep, has dashboard ducks.
Swindle, after a hard mission, decides to park and recharge for a bit before heading back to the Nemesis. When he wakes up, he notices something on his door handle. Transforming and picking it up, he sees it's a yellow rubber duck. Attached is a note saying, "Love the colors!" Confused and slightly embarrassed that a human crept up on him like that, he stows the duck and forgets about it.
The next time it happens he is in a parking lot after doing a deal, resting his optics. He wakes up and finds another duck on his windshield. This one has a note saying "Have a nice day!" Still confused, the duck is put with the other.
The third time he wakes as a human is putting a purple duck on his door handle. He shifts, startling the young man. Picking up the purple duck, he says, "Okay, this is the third time some fleshie has done this. What's with the ducks?!"
The human, regaining his composure, says, "I-it's a thing between Jeep owners! Nothing bad, just to make people happy. Say 'hey, cool car!' Stuff like that."
The human shrugs. "Why not? I love your paintjob, by the way!" The human blushes, then runs off before Swindle could reject the duck. Swindle, stunned by the brazen complement, doesn't follow. When he looks at the duck, it has a decal on its chest that says "It's a Jeep thing." The human's Jeep starts up, and as he drives away Swindle sees the dashboard is full of colorful ducks.
Swindle takes the ducks he has and places them on his dashboard with tape. When asked, he gives a gold-tooth smile and says "It's a Jeep thing, you wouldn't understand."
After an internet search, Swindle learns how he can get ducks with custom printing and colors. If Swindle sees any model of Jeep, he places one of his custom ducks on it. Soon the Jeep community begins tracking purple and yellow ducks with the Decepticon logo. #DeceptiDucks and #Swinducks trends. Swindle, running his own online business because he's Swindle, puts his website on the next batch.
When asked why he was wasting money on the ducks, he turns from his monitoring of website and ad revenue hits. All the graphs had an upward trend ever since the DeceptiDucks went public. With another gold-toothed smile, he says "Viral marketing, my friend."
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