During my time in the Digital Storytelling and Branding Course I have learned how to define who my corporation is as a brand, what we do as an organization and to value what we do is important. I have also learned to define a brand’s voice to ensure consistent and meaningful customer experiences at every brand touch point. During this course, one of the things I learn that I believe I will use the most, is how to use storytelling principles to strengthen a business and make deeper connections with their customers. The most fascinating exercise I conducted during this course was finding that special persona for our brand. Defining the persona and the persona’s traits and matching them with those of our organization, was a great way to learn more about the organization’s brand. Finally, the course allowed us to develop and articulate our own personal brand identities for real-world business use.