#advanced tv

[mmmmiriampacs]

“IAB Spain, la asociación de publicidad, marketing y comunicación digital en España, ha presentado la 1ª edición del Libro Blanco de Advanced TV.”

“Este libro está enfocado a todos los agentes de la industria, en un intento de profundizar en este marco en evolución constante, para que se conozca mejor cómo acceder a los nuevos consumos y públicos objetivos, cómo activar las audiencias “operables” y estandarizar los conceptos, modelos y métricas en este entorno tan fragmentado.“

Fuente: https://iabspain.es

[matcolli]

The Future of TV Ad Planning: Audience or Index-Based?

The Future of TV Ad Planning: Audience or Index-Based?

For decades, advertisers have relied on an index-based approach to determine audience concentration. This way, they can size up who’s consuming what content and figure out if it makes sense to advertise there. No one uses this method more than TV advertising planners.

An index worked pretty effectively when we had fewer choices of what to watch. But in just the last 30 years, the number of…

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[matcolli]

[Webinar] How Legacy Brands Can Compete in a Direct-To-Consumer Economy - My Conversation With LUMA Partners CEO Terry Kawaja

[Webinar] How Legacy Brands Can Compete in a Direct-To-Consumer Economy – My Conversation With LUMA Partners CEO Terry Kawaja

Last week, I hosted an ANA webinar with LUMA Partners CEO and Founder Terry Kawaja to talk about the rise of the direct brand economy and what traditional advertisers can do to compete. Many of you may know LUMA Partners for its LUMAscapes visualizations of various ecosystems – here’s the one they created for ad tech– and not surprisingly, Terry has a lot to say about the rise of…

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[oromero50]

Hulu Grooms Its Tech Stack To Support Advanced TV

Oscar Romero's Update: AdExchanger | Hulu is moving into phase two of its advanced TV strategy almost two years after launching its private exchange. But the market has changed since then, and Hulu has evolved its own ad technology stack in lockstep. For starters, Facebook shuttered the LiveRail supply-side platform (SSP) and ad server last year, so Hulu migrated to Tremor’s video SSP. Rather than entering a drawn-out RFP... Continue reading » The post Hulu Grooms Its Tech Stack To Support Advanced TV appeared first on AdExchanger.

[oromero50]

The Bulk Of Time And Dollars Spent Aren’t Going To Traditional TV Anymore

Oscar Romero's Update: AdExchanger | Erica Schmidt, managing director of North America for Cadreon, will speak about the state of programmatic and advanced TV at Programmatic IO on April 5 in San Francisco. The times, they are a-changing for traditional TV planners. Advertisers and agencies increasingly expect to buy TV, over-the-top (OTT) and mobile on a converged basis. And many want to... Continue reading » The post The Bulk Of Time And Dollars Spent Aren’t Going To Traditional TV Anymore appeared first on AdExchanger.