...Twitter was never meant to be the gold standard. People talked about Twitter as if it were a real-time heat map of the national conversation; yet the platform was not an objective reflection of the thoughts and opinions of all Americans, or even of the less than 20 percent of Americans who had active Twitter accounts. What Twitter actually reflected was engagement: which memes were, at any given moment; generating the most activating emotion. This meant that the platform overrepresented controversy, which wasn’t a novel problem. It also meant—and this part is new—that trolls and other macrotargeters could gin up pseudoscandals almost whenever they wanted. Both techno-utopians who built the social networks and the gate-crashers who exploited them liked to assert that social media was a democratizing force. However, even when social media did give voice to the voiceless, the amplitude was never distributed equally. In a perfect democracy, every person gets one vote. In a world of trending topics and algorithmic feedback loops, equal representation isn’t just impossible; it’s not even the goal.
Andrew Marantz, Antisocial: Online Extremists, Techno-utopians, and the Hijacking of the American Conversation

















