Reginald Marsh, Cabaret, 1938. Tempera and pencil on gessoed panel.
The painting’s subject, Casa Mañana, was a nightclub at 50th Street and Seventh Avenue, equidistant between Times Square and Carnegie Hall in the center of the theater district. In 1938, the Club was owned and operated by the flamboyant entertainment impresario Billy Rose. Fortune magazine commissioned Reginald Marsh to paint a picture of the interior during a performance for a full-page illustration in its planned article, “Put Their Name in Lights,” an examination of the very substantial business of the William Morris Agency, the “oldest theatrical agent in the U.S.” The article ran in Fortune’s September 1938 issue. …
Fortune accompanied the illustration in its September 1938 issue with a text explaining that vaudeville, “with its old-time acts has almost vanished. But variety as an entertainment form lives and thrives in theatre restaurants like Billy Rose’s Casa Mañana … The roster of artists who passed through Casa Mañana in its brief year-and-a-half run (it closed in May 1939) illustrates Rose’s ability to present the talent that the people wanted to see: Helen Morgan, Abbot & Costello, the Three Stooges, Jimmy Durante, Bert Wheeler, Betty Hutton, Louis Armstrong, and Millie Picon among many others with orchestras led, at various times, by Vincent Lopez, Louis Prima, and Paul Whiteman. …
In classic Marsh fashion, the artist focuses his attention on a few figures of special interest. In the left foreground, a waitress leans over in conversation with a male patron. Behind her, a waiter makes his way through the crowd, holding aloft with one uplifted arm a tray with food and drink balanced high over his head, an acrobatic feat as much a part of the nightclub show as the activity on the stage. Two women and a man share a table near the stage, all watching the show intently. A bottle in an ice bucket sits adjacent to the table, the economic engine that made this whole scene a working business model. The patrons are dressed neatly in street clothing, the ladies with everyday hats. They are decent but there is no show of finery. While Billy Rose was famous for glamorous showgirls and as much bare skin as the law would allow, he also had an enduring fondness for vaudeville-style family entertainment. The two performers on the stage appear to be some version of acrobatic dancers, the excitement in their performance the result of breathtaking agility and grace with nothing to arouse either the libidos of the audience or the attention of the licensing authorities.
Photo & text: Hirschl & Adler Galleries
















