Card-Not-Present Chargeback Rules
Since the introduction of the credit card chip (EMV), fraudsters have turned their attention to card-not-present fraud, which has seen a dramatic increase.
One study by Juniper Research found that retailers are in for $130 billion in losses from 2018-2023. In the US alone, merchant losses from card-not-present fraud is about $5 billion a year, and total losses to credit card fraud at close to $30 billion. Canada is about $800 million.
An important distinction is to separate ‘friendly fraud’ from actual or ‘criminal fraud,’ such as identity theft. This is where real customers, who did an actual purchase, are trying to get a refund by requesting a chargeback with the card issuer.
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