#clemengerbbdo

[shannonrosecotterill]

Bonds is giving Australian men's underwear an overhaul and drawing much needed attention to the hardships that all men's 'boys' have to endure on a daily basis. Bringing back 'The Boys', a pair of talking testicles in a new online and TVC campaign, they take a look inside the humorous world of men's underwear.Late last year Bonds launched three online videos featuring 'The Boys', which started the conversation on men's choice of underwear through various comical scenes. The Boys' racked up considerable attention and impressive view counts.This next wave of PG-classified content shows 'The Boys' get blasted with talcum powder, having a shave and going for a cycle.VIEW THE TALCUM POWDER SPOTVIEW THE TRIM SPOTVIEW THE CYCLE SPOT

Hilarious new ads for Bonds underwear produced by Clemenger BBDO in Melbourne. A really interesting take and something that I think will definitely resonate with the blokes.

[jaditor-blog]

ClemengerBBDO has done it again. Always pleasantly impressed with their formulation and delivery of great ideas!  Put your shoes together for a round of applause. Adweek article.

[jaditor-blog]

One of my favourite campaigns of all time by NAB! Such a great integration of creative, PR, media alongside great use of digital (which obviously went viral) and activation! Sends me chills whenever I watch the video.  Insight: Australians believe the big4 banks are in bed together. 

Pure, simple and strong insight. The learning here is that true insights do not have to be brand positive all the time, if the account team can sell it well, the insight can be a deep "ugly" truth to the brand which then serves as an communication gap that can be addressed with a strong creative campaign strategy. Idea: Embrace the idea of being 'together'.  Lovely  

[acikkafa-blog]

Mimeisthai, yeni nesil yorum ölçer

Sydney’deki Tedx konferanslarında bu yıl fikirlerin yayılmasına izleyiciler de dahil edilmiş. Clemenger BBDO’nun hazırladığı gerçek zamanlı yorum ölçme sistemi ile izleyici alanlarına konulan parabolik mikrofonlar izleyicinin yorumları kaydediyor. Sistem yorumların konu ile alakalı olanlarını ayrıştırarak metin haline dönüştürüyor. Yorumlar, sunum yapılırken ekrana gerçek zamanlı tasarımsal bir arayüz ile aktarılıyor. Dolayısıyla düşünceler kesilip biçilerek sosyal medyada paylaşılmadan orjinal halleriyle çoktan paylaşmış oluyor.

[aarongoldring-blog]