Dec 8, 2022
No one actually likes doing content audits, us included 🤢 BUT we have some good news for you. We have a whole guide dedicated to helping you do just that. And for the low, low cost of your email, it's all yours. We promise it's worth it.
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No one actually likes doing content audits, us included 🤢 BUT we have some good news for you. We have a whole guide dedicated to helping you do just that. And for the low, low cost of your email, it's all yours. We promise it's worth it.
Plan your best 2017 with our resources: Content Marketing
Don’t start off on the wrong foot this year by assuming that if you didn’t have your year-long roadmap for your brand done in August of 2016 (in stone), all is lost. There’s no time like the present for tweaking what it is you’ve already got or even starting from scratch.
We’ve gathered all of our best planning resources for your strategy in one place for your easy reference and we’ll share them here grouped by topic.
FOR CONTENT MARKETING
From conducting an audit to actually using that audit to plan the next year’s strategy, a lot of thought goes into content marketing. Here’s our best advice to make it as painless as possible.
Here is everything you need to wrap up last year and plan for this year with a content audit
You don’t want to be a “brand saying bae” so study The delicate balance of GIFs, emojis and more for brands
As for working smarter not harder, see Remarketing older content on social media
Wrapping up 2016: Do a content audit | Part 3
Once you’ve decided what your goals are and broken things down into chunks, it’s time to focus on what went well and what didn’t.
(And it’s also okay that you’re maybe starting this now, on January 2nd, because you were scrambling to get everything else done before the holiday.)
Learn from the good and the bad
It’s easy to focus on your successes, but failures often teach us more. You might have had a great idea for a video series with your brand, but it performed underwhelmingly. Did you choose the wrong time of day to share the videos? Were they on the platform your audience is least active on? Could you polish the format, or choose another format to test your idea with?
There are many reasons why something might not resonate with your audience immediately and that’s why we always encourage a spirit of experimentation. Leave room for playing with your content because you never know what your audience might respond to.
Learn what a content audit is, why it's essential for SEO, and how to do one step by step to improve your blog's rankings and traffic.
What Is a Content Audit and How to Do One for Your Blog
As your blog grows, not all of your content will perform equally. Some posts will drive significant traffic, while others sit unread and waste crawl budget. A content audit is the process of systematically reviewing all your published content to decide what to keep, improve, merge, or delete. Done right, it can dramatically improve your site’s overall performance.
Story Bank: Not a place to store stories, but to bring them back to life
Story Bank: 이야기를 저장하는 게 아니라, 다시 살아나게 하는 금고 Story Bank: Not a vault that stores stories, but a vault that brings them back to life 어떤 날은, 내가 쓴 장면이 내 손에서 빠져나와 어디론가 흩어진 것처럼 느껴진다. 파일은 남아 있는데, 맥락이 사라진다. 감정의 온도는 식고, “왜 이 장면을 썼는지”가 흐릿해진다. 그래서 나는 Story Bank를 만들었다. Some days, the scenes I wrote feel like they slipped out of my hands and scattered somewhere unseen. The files remain, but the context…
In today’s digital landscape, it’s not enough to keep publishing new content – you must ensure your existing content is effective and up-to-
How I Update Old Blog Content for SEO
Old blog content can feel a lot like a favorite park trail—sometimes overlooked, but still packed with potential for the readers who stumble onto it. Continue reading How I Update Old Blog Content for SEO
Want better traffic, leads, and SEO? Try these simple content audit tips to clean up your website and grow fast.
Content Audit for SEO Success — Learn how to boost rankings by analyzing, updating, and optimizing your site content for better performance and long-term SEO growth.