The Woman Who Bet Everything Gorii ยท Bomchoyeo ยท Brand Story 01
Fifteen years ago, Bae Su-rim put everything she had into anchovies. Not because she had a vision. Not because she wanted to build a brand. She needed something to carry her through the rest of her life โ and she chose anchovy, sea salt, and time. Nobody told her it would take fourteen years. While she waited, the market moved without her. Chinese factory sauce flooded the shelves. Six monthsโฆ











