#contentengineering

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The Right Tools for Customer Experience Management

A customer experience management (CEM) system focuses the operations and processes of a business around the needs of the individual customer.

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The Core Semantic Model: What is a CSM and how is it Constructed?

Learn how to build your semantic model. This article will introduce you to what you need to understand on how the core semantic model works.

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The Core Semantic Model: Understanding the Need

Discover the many benefits of the Core Semantic Model and how it can be can be used across multiple groups in the enterprise.

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The Core Semantic Model: The Role of Semantics in Content Systems

Understand how the Core Semantic Model fits into an organization’s content architecture to align workflows and processes.

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The Core Semantic Model: ICX and Content Mapping

Explore how semantic mapping is the basis of all future semantic intelligence to deliver personalized customer experiences.

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Introducing the Core Semantic Model

Learn about semantics to create intelligent content that serves customer needs.

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What are Views?

How do we utilize our content in different contexts or assemblies? Learn how content views can be configured to enhance our customer experience and allow for content reuse.

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What are Attributes?

Attributes are the modifiers and rules for content elements. Learn about content attributes and see how they function as part of a content model.