Simple [A] - Enterprise Content Solutions

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Headless CMS: The Decoupled CMS Architecture

Explore the difference between a traditional CMS and a headless CMS to understand when to use a decoupled content management system.

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The Right Tools for Customer Experience Management

A customer experience management (CEM) system focuses the operations and processes of a business around the needs of the individual customer.

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CMS Comparison: 5 Simple Steps to Choosing a CMS

The CMS plays a major part in customer experience management. Learn how to choose the right CMS for your organization.

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[A] Guide to CEM and CMS Solutions

An overview of the differences between CMS and CEM solutions and tips on how to choose the best one.

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The Core Semantic Model: What is a CSM and how is it Constructed?

Learn how to build your semantic model. This article will introduce you to what you need to understand on how the core semantic model works.

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The Core Semantic Model: Understanding the Need

Discover the many benefits of the Core Semantic Model and how it can be can be used across multiple groups in the enterprise.

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The Core Semantic Model: The Role of Semantics in Content Systems

Understand how the Core Semantic Model fits into an organization’s content architecture to align workflows and processes.

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The Core Semantic Model: ICX and Content Mapping

Explore how semantic mapping is the basis of all future semantic intelligence to deliver personalized customer experiences.

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Introducing the Core Semantic Model

Learn about semantics to create intelligent content that serves customer needs.

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6 Benefits of a Core Content Model

See 6 high-impact benefits of Content Modeling

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What are Views?

How do we utilize our content in different contexts or assemblies? Learn how content views can be configured to enhance our customer experience and allow for content reuse.

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What are Attributes?

Attributes are the modifiers and rules for content elements. Learn about content attributes and see how they function as part of a content model.

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What are Content Elements?

Content elements are the individual components that make up a content type. These are the foundational units of modular content.

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What are Content Types?

Organize your content starting with defining your content types. See how they work within content models with this introductory article.

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An Introduction to Content Modeling the [A] Way

Read through our series on content modeling, explore the many benefits it provides, and get an understand of the foundational aspects.

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[A] 2022 Resources Guide of the highest-impact content assets published on Intelligent Customer Experiences, Content Modeling and Content Operations

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The Steps and Benefits of Content Migration

When migrating content, don’t just “lift” it to a new location, but “shift” it, enriching your assets with structure, metadata and more. This adds intelligence, and makes your existing content more responsive and findable.