Contextual Statement:
RQ: âIn what way can we represent the potential for environmental ramifications and the consumerist nature of the internet through a tangible and informative mediumâ
Authors that informed our concept:
Our research process began with the idea of societies inherent interconnectedness, yet in spite of this, an individual's inability to look beyond what immediately impacts them to consider the greater network remains almost non-existent. Since the inception of now ubiquitous technologies this problem has been well documented, the essay âI, a pencilâ (Read, L. 1958) Leonard E Read dissects the life of a pencil, one of the most basic yet influential pieces of technology, with the intention of breaking down each step of its creation. Drawing attention to the âsymphony of human activityâ required for even the most basic technology to exist, raising an interesting contrast against something as vast and omnipresent as the internet. CLOUD presents the internet as exactly that, the outcome of extensive labour and industry.
âThis is the world we live in, if we werenât surrounded by it every day, if we didnât take it for granted, weâd be dumbstruck by its very intricacies and brilliance.â (Read, 1958) Reads expression for gross public misconception has also been shadowed in the presentation of Andrew Bloom during his Ted talk seminar. Who, while not quoting the author directly, shares parallel thoughts when describing the process of the internet; âWhenever we put something on the cloud, we think of losing responsibility for it.â (Bloom, A. 2012) Bloom makes this point in the concluding statements of his presentation after expressing his personal investigation into the internet. Realising his own misconceptions following an amusing incident of a squirrel âeatingâ his internet, his journey did not end until seeing one of the various submarine cables pulled from the ocean and reconnected by hand. Where the internet has always been the created and maintained through manned labour interacting with it directly. For every computer connected to the internet, is connected to every other device through a band of light and waves, facilitated by the material fibres that allow this code of photons to pass through.
âThe immaterial Internet runs on a very material, industry-like infrastructureâ (Bloom, A. 2012)
While the actual physical connections between internet users has been outlined by Boom, he does not go into the era of information dependence we now find ourselves in like speculative designer Thomas Thwaites does. Raising questions around our dependence on energy distribution and the sustainability of modern society. Energy futures (MazĂŠ, Messager, Thwaites & Ănal, 2013) is an examination of social trends regarding energy usage. This project depicts a future where âflick of the switch convenienceâ is no longer feasible due to the influence of external factors on electricity generation e.g. environmental factors as a result of climate change, forcing us to critically reflect upon our consumption habits and the subsequent environmental ramifications. Through a process of exploration and reflection we identified similar trends existent in societies relationship with the internet, whilst adverse effects on the environment are less obvious due to a lack of knowledge surrounding the infrastructure and industry that underpins it all the effects are no less severe. Â
Existing artworks that informed the techniques and aesthetic:
The Immaterial project, created by Timo Arnall, Einar Sneve Martinussen, and Jack Schulze (Arnall, Sneve Martinussen & Schulze, 2011) demonstrates an example of visualising seemingly immaterial forces (in this case Wi-Fi signals) through light. Expressing a visual map of the digital environments through the use of LEDs and exposure photography. While not directly relatable in its method, it does provide an interesting concept into visualising data transfer through the internet. Â A concept of data transfer and interaction also exhibited in Mark Hansen and Ben Rubinâs âListening Postâ (Hansen, M & Rubin, B. 2011). Featuring a display wall of multiple screens displaying messages sent through random chat rooms and forums on the internet in real time. Creating a display of apparent randomness when valued message by message, but becomes dynamic and alive through the metadata-like presentation of various interactions constantly firing within the internet. While people's connections were only partly explored during development, the power of displaying constant activity and interactions was well realised. A strong aesthetic of fluctuation in patterns can help to give an appearance of life and movement to the fibre-optics with the intention of having it appear larger to fill a real space in studio. Â
The concept of visualisation through abstract has also been developed in âFibre Optic Ocean,â by Ozge Samanci (Smanci, O. 2015). However, this time much more closely related to the internetâs environmental influence. Making use of real time data to influence the display and visualise the fluctuations in both shark and internet activity. By using key data related to shark movements and internet usage, Samanci is successful in relating the artefact to a larger issue through connecting its meaning to an ongoing present time. Used as a tool to generate musical scores and influence the light patterns in the display. Where fibre-optics acted as a direct reflection of the materials impacting sea life, while also incorporating the aesthetics of fibre optics in a meaningful way. Drawing on this, and despite not being able to utilize live data due to copyright, CLOUD is also rooted in the environmental influence of internet fibre-optics, but adapted and expanded to also reflect the energy consumption and destabilising sustainability of the internet connection. Â
In essence, this design future speculates on the adjustment of established behaviours, something CLOUD asks our audience to reflect on while remaining heavily inspired by the combination of works above. CLOUD intends to develop these broad observations of connection, energy, and material processâ into a focused abstract of this unappreciated force as a tangible and informative artefact.Â
References:Â
Read, L. (1958). I, pencil: My family tree as told to Leonard E. Read.Â
Blum, A. (2012, May). Tubes: A Journey to the Center of the Internet. New York: Ecco.Â
Arnall, T. Sneve Martinussen, E and Schulze, J. (2011). Light painting Wi-Fi. Retrieved from URL: http://yourban.no/2011/02/22/immaterials-light-painting-wifi/
Samanci, O. (2015) Fiber Optic Ocean. Retrieved from https://vimeo.com/139216831
Hansen, M & Rubin, B. (2011). Listening Post. Retrieved from URL: http://earstudio.com/Â
MazĂŠ, R., Messager, A., Thwaites, T., & Ănal, B. (2013). Energy Futures.










