Hairdressers attending the National Beauty Trades Show warm up under hair driers in an air-conditioned room at the Hotel Statler on September 1, 1953, while Erma Van Wort, in a sable cape, shows off her new coiffure. The hair driers' temperature is a mere 90 degrees, while the official thermometer outdoors measured 97. The new hairdo, achieved with free-flowing waves, is designed to direct eyes to the head. The hairdressers are members of the National Hairdressers and Cosmetologists Association.
Photo: Carl Nesensohn for the AP via the Denver Post













