#dearrae

[dearraejewellery]

We are gently wading in the ebbs and flows of the creative process to bring you a brand new collection that's very close to our heart.⠀ ⠀ Any guesses?⠀ ⠀ Launching December, 2018. ⠀ ⠀ #comingsoon #dearraejewellery #dearrae⠀ https://www.instagram.com/p/Bplam4wAsO7/?utm_source=ig_tumblr_share&igshid=jd19w0f7nsz4

[giseleprice]

PUT A RING ON IT

Tu croyais quand même pas que j’allais me contenter d’une étude sociologique sur l’Afrique du Sud sans me fendre d’une investigation sur la planète du cool ici-bas ? Ce serait mal me connaitre. 

Je vais essayer de vous présenter régulièrement des créateurs ou des spots qui vaillent qu’on s’y attarde. En guise de lancement, on va parler du diam’s. C’est quand même le pays du cailloux qui brille, autant s’en servir d’alibi. S’il en fallait un. Dear Rae, joli petit bout d’atelier. Présentation.

La fondatrice de Dear Rae n’a pas beaucoup joué à la poupée. Petite et pendant que les copains faisaient des trucs de gosses, elle bossait des business plan factices et quand elle en avait assez elle rejoignait son père dans le garage pour apprendre fabriquer des bijoux.  Celle qui a bossé dur et qui s’est formé à sa carrière a naturellement installée son bouclard à Capetown en 2010. 

Dans son labo qui brille fort elle dessine et fabrique des pièces sur mesure certes mais aussi des collections tout autant inspirées de son époque que de ses origines allemandes et sud africaines. Karin a souhaité que ce studio soit à l’image des boutiques à l’ancienne dans lesquelles on n’a aucun mal à entrer et d’y apercevoir les établis. Pas de secrets pour cette artisan qui n’en oublie pas que c’est avant tout par passion qu’elle a choisi ce métier et que la passion ça s’échange. Du contact donc, chose assez rare dans ce milieu très fermé. Essayez donc de demander à entrer dans un atelier Chopard Place Vendôme. On souri moins hein. Dear Rae c’est quand même 9 salariés à plein temps dans un pays où la crise de l’emploi fait mal. 

Les matériaux choisis selon un seul mantra, l’éthique, sont d’origine locale. Le design parfois minimal pour les collections permanentes se révèle aussi rétro dans le montage des pièces précieuses ou encore leur taille. La nana est vraiment cool. Ses bagues à accumuler (oh la la qu’elle sont belles) redoutables pour votre budget. Le site parfait. Plus qu’une marque, un projet comme on les aime. On commence par arrêter d’acheter de la mauvaise fantaisie, on se trouve une tire-lire et on épargne. Les diamants c’est pour la vie qu’on dit ! 

Pour en savoir plus sur elle :  l’interview pour Design Sponge.  

[thepathbeneathmyfeet]

When your to-do list feels never ending ☕

[thepathbeneathmyfeet]

Stunningly delicate #dearrae adornments

[lekkaliving]

Loving the new "Let's get Tropsi" collection and lookbook from Dear Rae.

You may remember their beautiful brass and silver rings from our Spring Pop Up -  the "Zwei" and "Sun and Moon" rings were particularly popular (I wear mine almost everyday!!)  

New favourites are the "Delicious monster", "Palm" and "Pineapple" rings!

[jghinternet]

Dear Rae - a Shopstar - case study

Karin started her Dear Rae venture in Cape Town in 2010 and last year opened her studio and shop at the Foundry in Woodstock. She studied BA Fine Art (Jewellery and Metal Techniques) at Stellenbosch University and finished in 2009. In 2008 she completed a semester at the Pforzheim Hochschule in Germany. This exchange was a very significant experience in Karin’s studies, it refined her skills and inspired her to start Dear Rae.

As JGH saw the huge potential in an e-commerce product specifically developed for small-size creative businesses, Jens started talking to Karin beginning of the year and a very intense collaboration began. In weekly meetings Karin gave her input as a retailer and shop owner on our development and beginning of May the first Shopstar was launched.

Says Karin: "Since the launch of our online shop the sales at Dear Rae Jewellery have doubled. During the two days after we launched the website we had over 9700 page views! And since then the page views have stayed consistently higher than what we were getting before.

We have had orders from South Africa, USA, Hungary, Switzerland, Russia and Belgium. And we have had visits on our site from audiences spanning over 85 different countries.

We have found that having this online shop has not only increased our online sales, but has also improved our shop and market sales greatly. We are excited to say that we are fast approaching our 100th online sale and are looking forward to many many more."

Says Karin: "Working with JGH has been an absolute pleasure. The whole process has been a really pleasant learning curve for us. Often creative entrepeneurs feel quite overwhelmed by the IT-world. We know what we want our websites and online stores to look like but it's often difficult to communicate it to someone who understands IT programming but not aesthetics. JGH have filled this gap, they are a dynamic team who are able to grasp both the technical and the aesthetic aspects of building a website and online store.

We had weekly meetings with them to discuss our needs as a company and help them with developing the functionality. These meetings made us all go back to the basics of analyzing how retail really works, allowing them to build a site that is well-tailored to suit our needs. We are really excited to work with them more and build further on the foundation, adding more features such as a point-of-sale system."

[wearingwoodstock]

All of these photos are taken off the Dear Rae website.

[wearingwoodstock]

Olive wearing her Dear Rae jewellery