20 years ago, in March 2005, Nine Inch Nails' "The Hand That Feeds" music video premiered, the first music video I directed. To celebrate the anniversary, I have constructed this immersive 2005 simulator to transport you to an authentic media viewing experience of the distant past.
“The Hand That Feeds” was the first single off of With Teeth, NIN's first new album in five years, and first of the new millennium. The album and this video will always be special to me as it was the first album I art directed end-to-end, creating all of the album art and visuals surrounding the era, which included bringing the aesthetic into this music video and the production of NIN’s 2005/2006 tours. The lofi digital glitch look was something yet unseen in popular culture, as in 2005 digital media was still fairly new / rapidly evolving and the general professional approach was to showcase the latest crisp clean “perfect” technical abilities. By choosing to use technology the “wrong” way and make the texture of its flaws central to my art, I gave NIN a new visual identity for the new millennium and began a glitch art journey that defines my career to this day.
Happy 20th, old friend.
For more, see all of my With Teeth posts. For behind-the-scenes insights, Q&As, and tutorials, join my Patreon.
















